Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Burts Bees Classics Products Giftable
Keranique Hydrating Conditioner Thinning Treatment
Rasasi Hawas Parfum Spray 100ml
Maybelline Great Washable Mascara Black
Minimalist Vitamin Glowing Highly Effective
Nishel Bag Cosmetic Conditioner Accessories
Dial Omega Moisture Berries Ounces
Bite Size Eyeshadows Blendable Ultra Pigmented Pumpkin
Manicure Professional Clipper Stainless Luxurious
Dermatologist Developed Breakouts Blackheads Exfoliating
Yanibest Bonnet Womens Sleeping Natural
Aquaphor Lip Protectant Sunscreen Ointment
PHOENIXY 24 PCS Gel Nail Polish, Purple Colors Gel Nail Polish Set with Base Glossy Matte Top Coat Black Red Nail Kit Christmas Gifts for Women (PCB9028)
Softly Silver Shampoo Improved Conditioning formula for Gray Hair, 2 in 1 Purple Restorative Hair Wash for Mature Hair, Adds Luster, Bounce & Body, with Panthenol and 20% Pure UltraAloe
Australian Gold Tanning Intensifier Lotion
Smoothing Coconut Coffee Body Cream
ALLEYOOP
Nair Hair Remover Moisturizing Cream
Harrys 12x 5 Blades Cartridges Olive
Morovan Fall Nail Polish Set: Dark Brown Burnt Orange Chocolate Mocha Mousse Coffee 2025 Fingernail Polish Kit Glitter Autumn Winter Tan Nude Air Quick Dry Regular Home DIY Manicurist Women Girls Gift
Hair Dryer - 1 Min Fast Drying, High-Speed Blow Dryer with 500 Million Negative Ions, No Heat Damage, Lightweight, Professional Hairdryer with Diffuser & Nozzle for Valentine's Day Gifts, Gunmetal
Sheamoisture Virgin Coconut Hydration Treatment
medicube Jelly Gel Mask with Brightening Kojic Acid Turmeric | Overnight Face Mask for Glass Glow Skin | Elasticity, Hydrating, Firming and Radiance Boosting | Korean Skincare, 28g x 4ea
L F Bite Size Eyeshadow Ultra Pigmented Blendable
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.