Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
WANDF Travel Toiletry Bag for Men, Small Dopp Kit for Toiletries | Water-Resistant Fabric, Travel Bag for Toiletries, Compact Storage, Shaving Accessories, Weekend Trips
Fresh Monster Kids Natural Deodorant, Beach Breeze, 1.76 oz | Baking Soda & Tapioca Starch, Aluminum-Free, Paraben-Free and Hypoallergenic, Dermatologist Tested, 24-Hour Protection
Chi Classic Tourmaline Ceramic Hairstyling
Godefroy Hair Color Tint Kit for 100% Gray Coverage, Medium Brown, 20 Applications, Long-Lasting Root Touch-Up for Men & Women, Pre-Measured Capsules, No Waste, DIY Salon-Quality Results at Home
Pre Stretched Braiding Hair 12 Inch 8 Packs Ombre Brrown Short Braiding Hair Natural Easy Braid Hot Water Setting Professional Synthetic Hair Extensions Soft Yaki Straight Texture (#1B/30)
Base and Top Coat Nail Polish Quick Dry,16.5ml Large capacity Basic Nail Polish Set Fast Dry Air, High-Glossy Shiny, No U V Light Needed for Women Salon DIY Nail Art
Softsoap Body Honeysuckle & Orange Burst Body Wash, 20 Oz
Lubriderm Advanced Therapy Fragrance Free Moisturizing Hand & Body Lotion + Pro-Ceramide with Vitamins E & Pro-Vitamin B5, Intense Hydration for Extra Dry Skin, 16 fl. oz, 2 Pack
Pre Stretched Ombre Brown Braiding Hair Extensions 16 Inch 8 Packs Braiding Hair Crochet Braids Natural Easy Braid Crochet Hair, Hot Water Setting Professional Soft Yaki Straight Texture (#1B/30)
LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 01 Retractable Airbrush Kabuki Brush
Cetaphil Exfoliating Face Wash, Extra Gentle Daily Face Scrub, Gently Exfoliates & Cleanses, For All Skin Types, Non-Irritating & Hypoallergenic, Suitable For Sensitive Skin, 6 Fl Oz, Pack of 2
Neutrogena Ultra Gentle Foaming Facial Cleanser, Fragrance Free Hydrating Face Wash for Sensitive Skin, Daily Non Over Drying Makeup Remover, Hypoallergenic, Soap & Dye Free, Non-Comedogenic, 16 Fl Oz
Gaoy Including Uv Led Soak Off Nail Polish Manicure
MRS. MEYER'S CLEAN DAY Hand Soap, Basil Scent, 12.5 Fl Oz Bottle - 3 Pack
Schick Sensitive Refill Guards Refills
Spongeables Pedi Scrub Foot Exfoliating 20+ Wash Sponge, Lavender, 1 Count
Facial Cleanser by Olay Regenerist, Detoxifying Pore Scrub & Exfoliator, 5 Oz (Pack of 3)
EarthLite Disposable Face Cradle and Headrest Covers, 100-Pack, Medical-Grade, Ultra Soft, Luxurious, Non-Sticking for Massage Tables & Chairs, White
Melodysusie Compact Portable Electric Drill
Physicians Formula Setting Powder Palette Multi-Colored Pressed Finishing Powder Translucent, Natural Coverage, Dermatologist Tested, Clinicially Tested
Head & Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo and Conditioner Twin Pack, 72-Hour Protection, 1% Pyrithione Zinc, 32.1 fl oz Each
JUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45 (3 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Moroccanoil Hydrating Shampoo And Conditioner
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
