Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Burts Bees Classics Products Giftable

Burts Bees Classics Products Giftable

β˜… 4.70 (19 reviews)
$25.00
Keranique Hydrating Conditioner Thinning Treatment

Keranique Hydrating Conditioner Thinning Treatment

β˜… 4.30 (19 reviews)
$37.99
Rasasi Hawas Parfum Spray 100ml

Rasasi Hawas Parfum Spray 100ml

β˜… 4.60 (19 reviews)
$31.50
Maybelline Great Washable Mascara Black

Maybelline Great Washable Mascara Black

β˜… 4.60 (19 reviews)
$6.20
Minimalist Vitamin Glowing Highly Effective

Minimalist Vitamin Glowing Highly Effective

β˜… 4.40 (19 reviews)
$12.85
Nishel Bag Cosmetic Conditioner Accessories

Nishel Bag Cosmetic Conditioner Accessories

β˜… 4.80 (19 reviews)
$22.99
Dial Omega Moisture Berries Ounces

Dial Omega Moisture Berries Ounces

β˜… 4.80 (18 reviews)
$26.99
Bite Size Eyeshadows Blendable Ultra Pigmented Pumpkin

Bite Size Eyeshadows Blendable Ultra Pigmented Pumpkin

β˜… 4.40 (18 reviews)
$9.99
Manicure Professional Clipper Stainless Luxurious

Manicure Professional Clipper Stainless Luxurious

β˜… 4.50 (18 reviews)
$8.98
Dermatologist Developed Breakouts Blackheads Exfoliating

Dermatologist Developed Breakouts Blackheads Exfoliating

β˜… 4.60 (18 reviews)
$4.66
Yanibest Bonnet Womens Sleeping Natural

Yanibest Bonnet Womens Sleeping Natural

β˜… 4.50 (18 reviews)
$12.99
Aquaphor Lip Protectant Sunscreen Ointment

Aquaphor Lip Protectant Sunscreen Ointment

β˜… 4.60 (18 reviews)
$5.12
PHOENIXY 24 PCS Gel Nail Polish, Purple Colors Gel Nail Polish Set with Base Glossy Matte Top Coat Black Red Nail Kit Christmas Gifts for Women (PCB9028)

PHOENIXY 24 PCS Gel Nail Polish, Purple Colors Gel Nail Polish Set with Base Glossy Matte Top Coat Black Red Nail Kit Christmas Gifts for Women (PCB9028)

β˜… 4.20 (18 reviews)
$8.99
Softly Silver Shampoo Improved Conditioning formula for Gray Hair, 2 in 1 Purple Restorative Hair Wash for Mature Hair, Adds Luster, Bounce & Body, with Panthenol and 20% Pure UltraAloe

Softly Silver Shampoo Improved Conditioning formula for Gray Hair, 2 in 1 Purple Restorative Hair Wash for Mature Hair, Adds Luster, Bounce & Body, with Panthenol and 20% Pure UltraAloe

β˜… 4.20 (18 reviews)
$13.99
Australian Gold Tanning Intensifier Lotion

Australian Gold Tanning Intensifier Lotion

β˜… 4.60 (18 reviews)
$7.37
Smoothing Coconut Coffee Body Cream

Smoothing Coconut Coffee Body Cream

β˜… 4.70 (18 reviews)
$9.54
📦

ALLEYOOP

β˜… 4.40 (18 reviews)
$13.60
Nair Hair Remover Moisturizing Cream

Nair Hair Remover Moisturizing Cream

β˜… 4.10 (18 reviews)
$3.98
Harrys 12x 5 Blades Cartridges Olive

Harrys 12x 5 Blades Cartridges Olive

β˜… 4.80 (18 reviews)
$33.98
Morovan Fall Nail Polish Set: Dark Brown Burnt Orange Chocolate Mocha Mousse Coffee 2025 Fingernail Polish Kit Glitter Autumn Winter Tan Nude Air Quick Dry Regular Home DIY Manicurist Women Girls Gift

Morovan Fall Nail Polish Set: Dark Brown Burnt Orange Chocolate Mocha Mousse Coffee 2025 Fingernail Polish Kit Glitter Autumn Winter Tan Nude Air Quick Dry Regular Home DIY Manicurist Women Girls Gift

β˜… 4.30 (18 reviews)
$6.99
Hair Dryer - 1 Min Fast Drying, High-Speed Blow Dryer with 500 Million Negative Ions, No Heat Damage, Lightweight, Professional Hairdryer with Diffuser & Nozzle for Valentine's Day Gifts, Gunmetal

Hair Dryer - 1 Min Fast Drying, High-Speed Blow Dryer with 500 Million Negative Ions, No Heat Damage, Lightweight, Professional Hairdryer with Diffuser & Nozzle for Valentine's Day Gifts, Gunmetal

β˜… 4.40 (18 reviews)
$69.97
Sheamoisture Virgin Coconut Hydration Treatment

Sheamoisture Virgin Coconut Hydration Treatment

β˜… 4.50 (18 reviews)
$8.97
medicube Jelly Gel Mask with Brightening Kojic Acid Turmeric | Overnight Face Mask for Glass Glow Skin | Elasticity, Hydrating, Firming and Radiance Boosting | Korean Skincare, 28g x 4ea

medicube Jelly Gel Mask with Brightening Kojic Acid Turmeric | Overnight Face Mask for Glass Glow Skin | Elasticity, Hydrating, Firming and Radiance Boosting | Korean Skincare, 28g x 4ea

β˜… 4.60 (18 reviews)
$19.00
L F Bite Size Eyeshadow Ultra Pigmented Blendable

L F Bite Size Eyeshadow Ultra Pigmented Blendable

β˜… 4.40 (18 reviews)
$12.20

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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