Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Gillette Venus Sensitive Disposable Packaging
Gillette Fusion Manual Refills Razors
Bite Size Eyeshadows Blendable Ultra Pigmented Shimmer
Maybelline New York Facestudio Highlighter
Clipper Manicure Accurate Trimming Grooming
Burts Bees Overnight Intensive Ultra Conditioning
Scissors Hairdressing Thinning Artifact Professional
Permanent Brights Cruelty Coverage Resistant
Cutting Scissors Professional Thinning Hairdressing
Highlighter Powder Palette, Makeup Palette Facial Bronzers Illuminator Palette Highlighter Baked Waterproof Long Lasting Brilliant Lighten Skin Color (5 Color, 1 Count (Pack of 1))
Wear and Go Glueless Wigs Human Hair Pre Plucked Pre Cut for Beginners 99j Burgundy Lace Front Wigs Human Hair Upgraded No Glue 5x5 HD Body Wave Lace Closure Wigs Human Hair for Women 24 Inch
Jassins Sticks Practice Display Transparent
Avene Thermal Water Soothing Sensitive
Glycolic Exfoliating Reduction Acne Clean 100 Tree
Essentially Kates 100 Pure Lavender
Brightening Skin Tone Evening Skincare Revitalizing
Plazuria Facemask Spatula Silicone Premium
Garnier Nutrisse Nourishing Natural Packaging
Simply Soft Cotton Absorbent Textured
Wear and Go Glueless Wigs Pre Plucked Bob Wig Human Hair for Black Women Body Wave Lace Front Wigs Upgraded No Glue Needed Pre Cut 4x4 Lace Closure for Beginners 14 Inch
Finishing Touch Flawless Electronic Manicure
T is for Tame Taming Gel - Boys & Girls Baby Hair Styling Gel for Frizz Control, Flyaways - Natural Toddler, Kids Hair Tamer, Flexible Hold, 3.38fl oz, 1 Pack
Conair Double Ceramic Hair Dryer, 1875W Blow Dryer with Diffuser and Concentrator, Ionic Conditioning, 3 Heat & 2 Speed Settings, Amazon Exclusive, White
Paul Mitchell Conditioner 3 4 Fl
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
