Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
HOT TOOLS Pro Artist Black Gold Ionic 1 Inch Flat Iron - Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles
Head & Shoulders Supreme Anti-Dandruff Shampoo and Conditioner Set, 1% Pyrithione Zinc, Sulfate-Free, Argan Oil and Rose Essence, for Dry Scalp and Dandruff, 21.2 fl oz
Makartt Nail File - 100/180 Grit Emery Boards for Nails, Professional Nail Files, 10pcs Double Sides Black Coarse Fingernail Filer for Acrylic and Extension Gel Removal Manicure Kit Salon Home Use
Kitsch Spiral Hair Ties for Women – Coiled Plastic Hair Ties No Damage, Ponytail Holders for Thick and Thin Hair – Creaseless and Dent-Free, Phone Cord Style | Ideal Gifts for Women - Brunette, 8 Pcs
One 'N Only Permanent Hair Color - Permanent Hair Dye Made with Argan Oil - Delivers Rich, Accurate Tones with Gray Coverage - Improves Moisture & Elasticity - 4N Medium Natural Brown (3 oz)
18.21 Man Made Original Sweet Tobacco 3-in-1 Body Wash, Shampoo, & Conditioner for Men, All Hair & Skin Types, Strengthens and Moisturizes in a Manly Aroma, 18 Fl Oz
Castile Bar Soap by Kirk’s | Clean Soap for Men, Women & Children | Premium Coconut Oil | Sensitive Skin Formula, Vegan | Fragrance-Free/Unscented | 4 oz. Bars - 4 Pack
Aveeno Positively Radiant Clear Complexion Face Moisturizer, Acne Facial Moisturizer with Soy and Salicylic Acid for Oily Skin, Hypoallergenic Formula, Paraben-Free, Non-Comedogenic, Pump, 4 FL OZ
CANNI Dark Purple Gel Nail Polish, 1Pcs Purple Gel Polish Lavender Color High Gloss Soak Off U V Nail Manicure Salon DIY
Vtopmart 4 Pack Small Clear Stackable Storage Drawers for Desk, Countertop | Bathroom Makeup Accessories Organizer, Plastic Bins For Desk, Vanity, Undersink, Medicine Cabinet ,Home Organization
6-in-1 Curling Iron, Professional Instant Heat Up Hair Curling Wand Set with 6 Interchangeable Ceramic Barrels (0.35'' to 1.25'') and 2 Temperature Adjustments, Heat Protective Glove & 2 Clips
Chapstick Hydration Coconut Flavored Contains
Bliss Soapy Suds Body Wash
Olaplex N°.4 Bond Maintenance™ Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Replenishes Hydration | For Coily, Curly, Straight, and Wavy
Maybelline New York Poreless Translucent
Neutrogena Day & Night Facial Cleansing Wipes, Makeup Remover Face Cleansing Towelettes & Night Calming Facial Cloths, 100% Plant Based Fibers Wipe Away Dirt & Oil, (3 Packs of 25)
UNICORN SNOT Holographic Face Glitter & Body Glitter Gel | Hair Glitter, Vegan & Cruelty Free, 1.7 oz Silver Glitter (Disco)
O'Keeffe's Working Hands Hand Cream, 3.4 oz Jar, 1 Pack for Extreme Dryness | Repairs Cracked, Dry Hands, Hypoallergenic, Unscented, Non-Greasy, Ideal for Repairing Skincare
Neutrogena Ultra Gentle Foaming Facial Cleanser, Foaming Face Wash for Sensitive Skin, Gently Cleanses Away Dirt, Oil & Makeup Without Over Drying, Fragrance-Free, 5.8 fl. oz
Garnier SkinActive Micellar Cleansing Water All-in-1 Cleanser & Waterproof Makeup Remover, 13.5 floz, 2 pack + EcoPads (Packaging May Vary)
Maybelline New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Fair, 1 Count (Packaging May Vary)
Hanging Travel Toiletry Bag,Large Capacity Cosmetic Travel Toiletry Organizer for Women with 4 Compartments & 1 Sturdy Hook,Perfect for Travel/Daily Use/Christmas
Tweezerman Exclusive Eyebrow Shaping Scissors & Brush Tea Rose
Burt's Bees Original Overnight Intensive Lip Treatment, Moisturizing, Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, Natural Origin Lip Care, 0.25 Oz.
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
