Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Denman D3 Original Curl Definer & Styler, Curly Hair Brush for Women & Men – 7 Row Detangling & Curl Defining Brush for Smooth Defined Curls - a precision Styling Brush for straight hair
TIRTIR Mask Fit Red Cushion Foundation | Full coverage, Weightless, Skin fit, Satin Glow Finish, Korean Makeup BB Foundation, beauty, Tattoo cover up, Buildable (#21N Ivory, 0.63 Fl Oz)
It's A 10 Miracle Leave-In Product 4 Oz - 1pc
Lancôme Idôle Eau de Parfum - Long Lasting Fragrance with Notes of Bergamont, Jasmine & Vanilla - Fresh & Floral Women's Perfume
Wet Brush Original Detangling Hair Brush, Classic Black - Ultra-Soft IntelliFlex Bristles - Detangler Brush Glide Through Tangles With Ease For All- For Women, Men, Wet & Dry Hair
b.tan Violet Base Self Tanner Mousse | Love At First Tan - Best, 1 Hour Express Sunless Tanning Foam, Cancels Orange Tones, Dark Bronzing Glow, No Fake Tan Smell, Face & Body, 6.7 Fl Oz
Wet Brush Original Detangler Hair Brush, Amazon Exclusive Aqua- Ultra-Soft IntelliFlex Bristles-Detangling Hairbrush Glides Through Tangles For All Hair Types (Wet Dry & Damaged Hair) - Women & Men
Needcrystals Microdermabrasion Exfoliator Blackheads Blemishes
COOCHY Shave Cream - Moisturizing Shave Lotion - Gentle Intimate Shaving Cream - For Bikini Area, Underarms, Legs & More - Rash-Free, Hydrating Formula - 32 oz, Frosted Cake
IVARYSS Scrunchies for Girls, 12 Pcs Velvet Scrunchies for Hair, Soft Ponytail Holder, Cute Colors Elastic Hair Bands for Teens and Women
BaBylissPRO Nano Titanium Ionic Flat Iron Hair Straightener, 1/4" Hair Straightener Iron for Smooth, Shiny, Frizz- Free Hair and All Hair Types
Beetles Orange Gel Polish - 15ml Carly Coral Orange Color Peach Summer Bright Gel Polish Nails Soak Off UV LED Nail Lamp Nail Art DIY Manicure Gift for Women Girls
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
Beetles Gel Polish Colors Manicure
Cuccio Naturale Revitalizing Cuticle Oil - Hydrating Oil For Repaired Cuticles Overnight - Remedy For Damaged Skin And Thin Nails - Paraben And Cruelty-Free Formula - Vanilla Bean And Sugar - 0.5 Oz
Lily England Detangler Hair Brush for Curly, Thick, Straight & Natural Hair - Gentle Detangling Brush for Women, Kids & Toddlers with Flexible Bristles - Smooth Hairbrush for Wet & Dry Hair, Ombre
WOW Skin Science Apple Cider Vinegar Shampoo & Coconut + Avocado Oil Conditioner Duo 16.9 oz
Kiehl's Ultra Facial Cream, with 4.5% Squalane to Strengthen Skin's Moisture Barrier, Skin Feels Softer and Smoother, Long-Lasting Hydration, Easy and Fast-Absorbing, Suitable for All Skin Types
Maybelline Baby Skin Instant Pore Eraser Primer Makeup, Clear, 1 Count
b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
Bath & Body Works A Thousand Wishes Body Cream, Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin, Prosecco and Peony Scent, 8 oz - 1 Pack
Palmers Shea Formula Lotion 13 50
LANEIGE Lip Sleeping Mask: Nourish, Hydrate, Vitamin C, Murumuru & Shea Butter, Antioxidants, Flaky, Dry Lips
Pedicure Foot Rasp File Callus Remover, Double-Sided Colossal Foot Rasp Foot File And Callus Remover For Dead Skin (Pack of 4)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
