Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Christian Dior Rouge Dior Forever Liquid Matte - 741 Forever Star Lipstick Women 0.2 oz
Clairol Permanent Medium Golden Blonde
Just Color Mustache Beard Brown
Ogx Moisturizing Paraben Free Sulfate Free Surfactants
GOODY ACE ACE All Purpose Hair Comb - 7 Inch, Black - Great for All Hair Types - Fine Comb Teeth for Thin to Medium Hair,61286, 1 Count (Pack of 1)
Just Men Mustache Coloring Application
Curly Bob Wig Human Hair Deep Wave Glueless Wigs Human Hair Pre Plucked Pre Cut 5x5 Wear And Go Glueless HD Lace Closure Wigs Human Hair For Black Women 200% Density Black Color 14 Inch
Elemis Pro Collagen Cleansing Balm 3 5
Puriya Psoriasis Dermatitis Powerful Irritated
M3 Naturals Exfoliating Blackheads Exfoliator
Just Men Brush Color Mustache
Kate Blanc Cosmetics Stocking Christmas
Kms Moist Repair Shampoo 10 1
Grande Cosmetics Grandelashmd Month Supply
Vegan Nude Eyeshadow Palette - 16 Shades Organic, High Pigment, Long Lasting Shimmer
Sulily 3Pcs Velvet Red Matte Lipstick Set, Dark Red Color Nude Lip Stain Long Lasting, 24 Hours Lip Stick Wear Non-Stick Cup Not Fade Waterproof Lip Gloss Makeup, Beauty Cosmetics Day Gifts for Women
Eyebrow Colorstay Waterproof Longwearing Precision
Palmers Coconut Oil Body Ounce
evpct 9 Colors Silver Gray Glitter Eyeshadow Palette, Black Smokey Grey and Silver White Sparkle Glitter Shimmer Shiny Eye Shadow Palette Makeup kit for older Women, High Pigment Waterproof eyeshadow
Physicians Formula Multi Colored Blushing Dermatologist
Stylia V Line Lifting Collagen Hyaluronic
Old Spice Endurance Lasting Deodorant
Eyebrow Longlasting Waterproof Durable Automaric
Herbatint Permanent Haircolor Platinum Coverage
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.