Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
Differin Adapalene Treatment 60 Day Supply
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup, Highly Pigmented Color and Instant Shine, Lippy, Cranberry Red Lipstick, 0.14 fl oz, 1 Count
L'Oreal Paris Skincare Hydra-Renewal Face Moisturizer with Pro-Vitamin B5 for Dry Sensitive Skin, All-Day Hydration, 1.7 Oz
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Maybelline Sensational Washable Mascara Blackest
Keracolor Clenditioner Depositing Conditioner Colorwash
Aveeno Skin Relief Intense Moisture Hand Cream with Soothing Prebiotic Oat for Dry and Sensitive Skin Cream Softens & Smooths Hands & Lasts Through Hand Washing, Fragrance-Free, 3.5 oz
TNT Creeper Bath Bomb for Kids with Block Builder Surprise Toys Inside (1 Pack) – Large Fizzy Bubble Mine Bomb - Children & Boys Valentine Gifts, Fruity Scent, Skin-Safe, Made in USA by Two Sisters
Pureology Hydrate Moisturizing Shampoo & Conditioner Set - For Medium to Thick Dry and Color Treated Hair, Softens and Deeply Hydrates, Sulfate-Free
NIVEA FOR MEN Original, Protective Lotion SPF 15 2.50 oz
SpaLife 7-Piece Men's Body Care Gift Set | Mens Gift Set with 2-in-1 Shampoo & Conditioner, Body Wash, Moisturizer, Post-Shave Lotion, Sponge & Foot Stone | Christmas Gifts for Men | 7-Piece Bundle
MANYO Pure Cleansing Oil, Natural Oil Cleanser for Face, Makeup Blackhead Remover, Korean Skin Care, 6.76 fl oz (200ml)
Sky Organics USDA Organic Castor Oil Eyelash Serum 1 fl oz, Glass Bottle
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
BAGSMART Toiletry Bag for Men, Canvas Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories,Black-Medium
B Tan Mousse Forever Lasting Bronze
ARCTIC FOX Semi-Permanent Hair Color Transylvania - Cruelty-Free - 8 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
Wet Wild Lipstick Hydrating Buildable
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Airspun Setting Foundation Lightweight Lasting
Carolina Herrera Herrera For Men - Sophisticated Fragrance - Sensual And Elegant For The Adventurous Spirit - Woody Floral Musk Scent - Opens With Top Notes Of Neroli And Citrus - Edt Spray - 3.4 Oz
Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
