Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Bekind Straightener Heating Temperature Settings

Bekind Straightener Heating Temperature Settings

β˜… 4.40 (14 reviews)
$29.99
Bekind Straightener Hairstyles Ultrasmooth Heating

Bekind Straightener Hairstyles Ultrasmooth Heating

β˜… 4.40 (14 reviews)
$23.99
Kintion Travel Makeup Mirror, Portable LED Lighted Makeup Mirror, 360Β° Rotation Touch Screen Vanity Mirror, 60 LEDs, 3-Color Dimmable Lighting, Rechargeable Tabletop Folding Cosmetic Mirror, Pink

Kintion Travel Makeup Mirror, Portable LED Lighted Makeup Mirror, 360Β° Rotation Touch Screen Vanity Mirror, 60 LEDs, 3-Color Dimmable Lighting, Rechargeable Tabletop Folding Cosmetic Mirror, Pink

β˜… 4.40 (14 reviews)
$24.99
Maybelline Makeup Sensational Shaping Chocolate

Maybelline Makeup Sensational Shaping Chocolate

β˜… 4.40 (14 reviews)
$6.98
Emaxdesign Synthetic Foundation Concealer Cosmetics

Emaxdesign Synthetic Foundation Concealer Cosmetics

β˜… 4.60 (14 reviews)
$8.99
Herbatint Permanent Herbal Haircolor Blonde

Herbatint Permanent Herbal Haircolor Blonde

β˜… 4.30 (14 reviews)
$17.90
Herbatint Herbal Haircolor Permanent Chestnut

Herbatint Herbal Haircolor Permanent Chestnut

β˜… 4.30 (14 reviews)
$17.99
Purederm Exfloation Exfoliating Peeling Calluses

Purederm Exfloation Exfoliating Peeling Calluses

β˜… 3.80 (14 reviews)
$4.70
Bsisme Brush Boar Hairbrush Detangling Detangler

Bsisme Brush Boar Hairbrush Detangling Detangler

β˜… 4.70 (14 reviews)
$9.99
Biosilk Therapy Cleanser Delivers Cruelty Free

Biosilk Therapy Cleanser Delivers Cruelty Free

β˜… 4.80 (14 reviews)
$24.99
Revlon Colorstay Cover Foundation Natural

Revlon Colorstay Cover Foundation Natural

β˜… 4.50 (14 reviews)
$9.99
Ogx Nourishing Coconut Weightless Hydrating

Ogx Nourishing Coconut Weightless Hydrating

β˜… 4.60 (14 reviews)
$7.69
Pharmaceutical Specialties Shampoo Sensitive Fragrance

Pharmaceutical Specialties Shampoo Sensitive Fragrance

β˜… 4.50 (14 reviews)
$10.99
L F Cosmetics Liquid Glitter Eyeshadow

L F Cosmetics Liquid Glitter Eyeshadow

β˜… 4.40 (14 reviews)
$19.49
Upgraded Volumizer Negative Anti Frizz Straightener

Upgraded Volumizer Negative Anti Frizz Straightener

β˜… 4.40 (14 reviews)
$29.99
Revlon Lustrous Lipstick Moisturizing Glistening

Revlon Lustrous Lipstick Moisturizing Glistening

β˜… 4.30 (14 reviews)
$8.00
Art Shaving Cream Unscented Fl

Art Shaving Cream Unscented Fl

β˜… 4.70 (14 reviews)
$29.75
Herbatint Permanent Herbal Haircolor Chestnut

Herbatint Permanent Herbal Haircolor Chestnut

β˜… 4.30 (14 reviews)
$14.39
evpct 1Pcs Bright Pure Nude Pink Matte Lip Liner and Liquid Lipstick Stain Makeup Set for Women, Nude Long Lasting Smudge Proof Lipstick labiales matte mate larga duracion listip 24 hours originales

evpct 1Pcs Bright Pure Nude Pink Matte Lip Liner and Liquid Lipstick Stain Makeup Set for Women, Nude Long Lasting Smudge Proof Lipstick labiales matte mate larga duracion listip 24 hours originales

β˜… 3.30 (14 reviews)
$7.99
Gaoy Sheer Gel Nail Polish Pink Translucent Color 1301 Uv Light Cure Gel Polish Nail Art Diy Manicure Pedicure

Gaoy Sheer Gel Nail Polish Pink Translucent Color 1301 Uv Light Cure Gel Polish Nail Art Diy Manicure Pedicure

β˜… 4.40 (13 reviews)
$7.99
CANNI Purple Gel Nail Polish Set – 6 Colors 9ML Violet, Dark Purple, Lavender, Pastel Pink – Soak Off UV LED Nail Gel Kit for DIY Art, Summer Manicure, Home or Salon Use

CANNI Purple Gel Nail Polish Set – 6 Colors 9ML Violet, Dark Purple, Lavender, Pastel Pink – Soak Off UV LED Nail Gel Kit for DIY Art, Summer Manicure, Home or Salon Use

β˜… 4.60 (13 reviews)
$19.99
Burt's Bees Lip Balm Party Pack - Birthday Cake, Waffle Cone, Strawberry Shortcake, and Cookies & Cream, All Day Moisturizer, Tint-Free, Natural Origin Conditioning Lip Treatment, 4 Tubes, 0.15 oz.

Burt's Bees Lip Balm Party Pack - Birthday Cake, Waffle Cone, Strawberry Shortcake, and Cookies & Cream, All Day Moisturizer, Tint-Free, Natural Origin Conditioning Lip Treatment, 4 Tubes, 0.15 oz.

β˜… 4.80 (13 reviews)
$10.47
Scunci Effortless Plastic Headbands Assorted

Scunci Effortless Plastic Headbands Assorted

β˜… 4.40 (13 reviews)
$6.99
BAREFOOT CARIBOU Hair Tools Travel Bag and Heat Resistant Mat for Flat Irons, Straighteners, Curling Iron, and Haircare Accessories, 2-in-1 design, with Interior Pockets, Portable Organizer

BAREFOOT CARIBOU Hair Tools Travel Bag and Heat Resistant Mat for Flat Irons, Straighteners, Curling Iron, and Haircare Accessories, 2-in-1 design, with Interior Pockets, Portable Organizer

β˜… 4.50 (13 reviews)
$34.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.