Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Base and Top Coat Nail Polish Quick Dry,16.5ml Large capacity Basic Nail Polish Set Fast Dry Air, High-Glossy Shiny, No U V Light Needed for Women Salon DIY Nail Art
Prettycare Essential Measured Pipettes Droppers
Palmers Cocoa Butter Formula Vitamin
NågraCoola CLIE 2.0 Silicone Face Scrubber, Facial Cleansing Brush, Rechargeable, Waterproof Face Scrub Brush for Deep Cleansing, Exfoliating, Massage, with Eye Roller, for Women and Men - Oat
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
Loreal Paris Waterproof Ultrafine Mechanical
Beetles Gel Polish Milky Manicure
Dr. G R.E.D. Blemish Clear Soothing Cream - Calming Korean Moisturizer for Redness - Soothes Acne & Irritation - With Centella Asiatica - Long-Lasting Hydration - 2.36 fl oz
L'ANZA Keratin Healing Oil Conditioner for Dry Damaged Hair, Moisturizing, Detangles, Reduces Breakage, Adds Shine, Anti-Frizz, Color Safe Anti-Humidity Strengthening Care, Sulfate Free
MANYO Galactomy Enzyme Peeling Gel, Face and Body Scrub, Dead Skin Remover, Blackhead Remover, Korean Exfoliating Gel, Korean Skin Care, 2.5fl oz (75ml)
Suavecito Shine Free Matte Pomade Ounce
Nexxus Color Treated Assure System
Acomler Instantly Root Touch Up Hair Color Hairline Shadow Powder,Root Cover Up,Dark Brown for Thinning Hair, Grey Hair Coverage Hair Powder for Women with Eyebrows,Beard Line,Bald Spots (Dark Brown)
Secret Antiperspirant Deodorant Unscented Invisible
Mavala Scientifique Hardener Strengthener Multi Color
Pure Pressed Moisturizer Therapeutic Massage
Olay Regenerist Fragrance Free Treatment Moisturizing
Glossy Longwear Liquid Lipstick Footage
Dabur Maha Bhringraj Herbal Ayurvedic Hair Oil – Infused with Bhringraj Oil for Scalp Nourishment, Soft and Manageable Strands – Oils for Hair and Scalp Massage – 200ML (6.76 fl oz)
T N Dickinsons Soothing Multiuse Cleansing
T N Dickinsons Soothing Multi Use Cleansing
AOA STUDIO Green Tea & Vitamin E Cleansing Balm, Waterproof Makeup Remover, Oil Based Makeup Remover, K beauty Skin Care, Soothing and Brightening for All Skin Types, 3.38 Fl Oz, 100 ml
Pieces Grosgrain Boutique Alligator Toddlers
Headbands for Women - Spa Headband and Wristband Set - Headband for Washing Face,Facial Mask,Makeup and Skin Care,Gifts for Women and Teen Girl Gifts Trendy Stuff
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
