Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
InstaNatural Vitamin C Moisturizer Face Cream, Brightens and Reduces the Look of Fine Lines and Wrinkles, Moisturizing Lotion for Dry Skin, with Hyaluronic Acid, 3.4 FL Oz
Everyone 2-in-1 Lotion for Hands/Body, 32 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women
Christian Dior Rouge Dior Forever Liquid Matte - 100 Forever Nude Look Lipstick Women 0.2 oz
Tangle Teezer Ultimate Detangler Brush, Straight to Wavy, Denim Blues | Patented two-tier, regular-flex teeth reduce breakage & split ends on wet or dry hair; Shower-friendly hairbrush for all ages
Tangle Teezer Ultimate Detangler Brush, Straight to Wavy, Millennial Pink | Patented two-tier, regular-flex teeth reduce breakage & split ends on wet or dry hair; Shower-friendly hairbrush for all ages
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
Bed Head Wave Artist Deep Waver | Combat Frizz, Get Long Lasting Results, & Add Massive Shine for Beachy Waves | With Tourmaline Ceramic Technology (Purple)
Old Spice Antiperspirant Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Fresh Scent, 3.3 oz
Covergirl Foundation Stick
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack
Clairol Root Touch-Up Temporary Concealing Powder, Medium Brown Hair Color | Ammonia Free | Instantly Cover Roots + Define Eyebrows | On-the-Go Compact with Mirror and Application Brush | Pack of 1
HEIMISH All Clean Balm 4.0fl.oz/120ml - Cleansing Balm, Waterproof Makeup Remover, Face Cleanser, Oil Based Cleanser, Korean Skincare with Natural Aroma Oil, Vegan, For All Skin Types
Aveeno Biotone Advanced Therapy Massage Lotion
Viviscal Thickening Shampoo, Formulated With Biotin And Keratin, Fortified With Marine Collagen And Seaweed Extract, Strengthens And Reduces Breakage, Healthier Looking Hair 250ml (8.45 fl. oz.)
Y S Park Cutting Comb Ys 332 Pink
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)
Clairol Root Touch-Up Temporary Concealing Powder, Dark Brown Hair Color | Ammonia Free | Instantly Cover Roots + Define Eyebrows | On-the-Go Compact with Mirror and Application Brush | Pack of 1
HOT TOOLS (2018 MODEL) Pro Artist 24K Gold Curling Iron | Long Lasting, Defined Curls (1-1/4 in)
Men's Face Cream Moisturizer - Anti-Aging Cream For Men, Collagen, Retinol & Hyaluronic Acid - Day & Night - Facial Skin Care- Anti Wrinkle 1.7 oz
The Hair Diagram - Bold Hold Active Reloaded - Strong Hold Glue for Wigs and Hair Systems - Invisible Bonding - Formulated for Oily Skin - Non Toxic - Humidity Resistant & Water- Resistant -1.3oz
L’Oreal Paris Collagen Daily Face Moisturizer, Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration, 1.7 oz
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit
MAKI YIKA Dark Purple Lipstick for Women Color Stay Long Lasting Lipsticks Burgundy Matte Liquid Lipstick Berry Cruelty-Free Lip Color, Cranberry
CeraVe Hydrating Cleanser Bar - Soap-Free Body and Facial Cleanser with 5% Moisturizing Cream - 4.5 Ounce Bar
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
