Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Astra Platinum Double Edge Safety Razor Blades,100 Blades (20 x 5)
RawChemistry For Her A Pheromone Infused Perfume, for Her - Elegance, Extra Strength Formula 1 oz.
NIVEA Creme Face, Hand and Body Moisturizer Cream, Rich Body Cream for Dry Skin with Provitamin B5, Fast-Absorbing and Non-Comedogenic, For Daily Use on All Skin Types, 16 Oz Jar
BabylissPRO Nano Titanium Ionic Hair Straightener, Professional Flat Iron for All Hair Types
BaBylissPRO Nano Titanium Prima Ionic Hair Straightener – Professional Flat Iron & Curling Iron in One for Stylists, Pro Styling Hair Tool
Beetles Pink Gel Polish, 15ML Light Barely Pink Gel Nail Polish
Beetles Green Color Gel Polish
Gillette ProGlide Razor Refills for Men, 4 Razor Blade Refills
Ponds Dreamflower Fragrant Talc 400
evpct 1Pcs Deep Red Liquid Matte Lipstick Lipgloss Set for Women, labiales mate 24 horas originales matte larga duracion 24 Hour Lipstick Lip Stains Long Lasting Waterproof 24, 18#
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof, Mess-Free Hair Powder for Thinning Hair (4g, Light Brown)
Manicure Set Professional Nail Clippers Kit Pedicure Care Tools- Stainless Steel Women Grooming Kit 18Pcs for Travel or Home (Red)
Wandering Nature Makeup Bag, Travel Make Up Bag with Divider, Makeup Case Organizer for Women in Fabric, White
Cleansing Shampoo for Dry Scalp Care - Cedarwood and Rosemary Shampoo for Men and Flaky Scalp Moisturizer with Tea Tree Oil for Oily Scalp - Deep Clarifying Shampoo for Build Up with Rosemary Oil
Burt's Bees Lip Balm - Vanilla Bean, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 2 Tubes, 0.15 oz.
SPARK by Liz Claiborne PARFUM .18 OZ MINI for Women
New Hair Chalk Comb Temporary Bright Hair Color Dye for Girls Kids, Washable Hair Chalk for Girls Age 4 5 6 7 8 9 10 New Year Birthday Cosplay DIY, Halloween, Christmas (Blue)
Physicians Formula Palette Blushing Natural
Sensitive Dermatologist Recommended Broad Spectrum Protection Water Resistant
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Plumping, Elasticity Improvement, Korean Skin Care, Valentines Day Gifts for Her | 1.19oz(34g) x 16ea
Makartt Gel Top Coat 2 Pcs No Wipe High Glossy Shine Finish | Long Lasting Top Coat Gel Nail Polish Clear Soak Off UV Nail Lamp, Salon Quality Art Design for Home Use Gift 10ML
wet n wild Wild Shine Nail Polish, Clear Nail Protector
Revlon ColorSilk Permanent Hair Color, 100% Gray Coverage Dye Kit, Ammonia-Free, Keratin and Amino Acids, Blonde Shades, 74 Medium Blonde (Pack of 3)
Eucerin Advanced Repair Foot Cream for Dry Feet and Heels, Repairs Very Dry, Rough Skin, Fragrance Free, Non Greasy, Fast Absorbing, Travel Size Lotion, 3 Oz Tube, Pack of 3
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
