Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Hello Bello Soft Lavender Lotion Single
Essie Salon Quality Polish Off White Boatloads
Eyeshadow Applicators Morgles Applicator Disposable
Tigi Antidotes Moisturizing Conditioner Intensive
Rael Microcrystal Dark Spot Patch
Rimmel Matte Foundation Fluid Ounce
Sheamoisture Intensive Hydration Shampoo Sulfate Free
Nyx Professional Makeup Definition Translucent
Nyx Professional Makeup Definition Finishing
Latme Roller Puffiness Migraine Products
Essie Salon Quality Polish Magenta Pencil
Foundation Makeup Brushes, 2Pcs Premium Dual-Ended Makeup Brush (Foundation, Powder, Blush & Contour Brushes) for Buffing Liquid, Cream, Powder, Blending Face Brush, Fit for Home, Travel & Gifting
RAIN OR SHINE Anti Aging Face Sunscreen SPF 50 for Clear Skin with Green Tea, Hyaluronic Acid, Vitamin E Oil, Ginseng Extract, Licorice Root β SPF Moisturizer for Face, Fragrance Free 2.03 Oz
Beetles Extra Glossy Gel Top Coat - 15ml Clear Glossy No Wipe Top Coat Gel Nail Polish High Shine Long Lasting Nail Surface Protection Manicure Spring Nail Gifts for Women
Twilight Eyeshadow Palette Pigmented Blending
Polish Salon Quality 8 Free Mademoiselle Packaging
Advanced Clinicals Anti Aging Hyaluronic Hydration
Certified Rejuvenaturals Eyelashes Eyebrows Moisturizer
Wishtrend Hypoallergenic Rejuvenator Antioxidant Hyperpigmentation
Christian Dior Rouge Dior Forever Liquid Matte - 626 Forever Famous Lipstick Women 0.2 oz
MALIN+GOETZ Cilantro Hair Conditioner | Everyday Essential Conditioner with Cilantro Extract, Shea Butter, Fatty Acids | Hydrates, Detangles, Reduces Frizz | Vegan, Cruelty-Free (8 oz/16 oz/Refill)
Cremo Coconut Moisturizing Astonishingly Superior
Moroccanoil Hydrating Shampoo And Conditioner
Beard Brush Straightener Men Straightening Comb
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.