Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Hello Bello Soft Lavender Lotion Single

Hello Bello Soft Lavender Lotion Single

β˜… 4.20 (12 reviews)
$8.54
Essie Salon Quality Polish Off White Boatloads

Essie Salon Quality Polish Off White Boatloads

β˜… 4.50 (11 reviews)
$9.97
Eyeshadow Applicators Morgles Applicator Disposable

Eyeshadow Applicators Morgles Applicator Disposable

β˜… 4.50 (11 reviews)
$4.99
Tigi Antidotes Moisturizing Conditioner Intensive

Tigi Antidotes Moisturizing Conditioner Intensive

β˜… 4.60 (11 reviews)
$18.67
Rael Microcrystal Dark Spot Patch

Rael Microcrystal Dark Spot Patch

β˜… 4.00 (11 reviews)
$13.99
Rimmel Matte Foundation Fluid Ounce

Rimmel Matte Foundation Fluid Ounce

β˜… 4.40 (11 reviews)
$5.99
Sheamoisture Intensive Hydration Shampoo Sulfate Free

Sheamoisture Intensive Hydration Shampoo Sulfate Free

β˜… 4.60 (11 reviews)
$16.97
Nyx Professional Makeup Definition Translucent

Nyx Professional Makeup Definition Translucent

β˜… 4.50 (11 reviews)
$11.36
Nyx Professional Makeup Definition Finishing

Nyx Professional Makeup Definition Finishing

β˜… 4.50 (11 reviews)
$9.99
Latme Roller Puffiness Migraine Products

Latme Roller Puffiness Migraine Products

β˜… 4.70 (11 reviews)
$6.99
Essie Salon Quality Polish Magenta Pencil

Essie Salon Quality Polish Magenta Pencil

β˜… 4.50 (11 reviews)
$9.29
Foundation Makeup Brushes, 2Pcs Premium Dual-Ended Makeup Brush (Foundation, Powder, Blush & Contour Brushes) for Buffing Liquid, Cream, Powder, Blending Face Brush, Fit for Home, Travel & Gifting

Foundation Makeup Brushes, 2Pcs Premium Dual-Ended Makeup Brush (Foundation, Powder, Blush & Contour Brushes) for Buffing Liquid, Cream, Powder, Blending Face Brush, Fit for Home, Travel & Gifting

β˜… 4.60 (11 reviews)
$15.99
RAIN OR SHINE Anti Aging Face Sunscreen SPF 50 for Clear Skin with Green Tea, Hyaluronic Acid, Vitamin E Oil, Ginseng Extract, Licorice Root – SPF Moisturizer for Face, Fragrance Free 2.03 Oz

RAIN OR SHINE Anti Aging Face Sunscreen SPF 50 for Clear Skin with Green Tea, Hyaluronic Acid, Vitamin E Oil, Ginseng Extract, Licorice Root – SPF Moisturizer for Face, Fragrance Free 2.03 Oz

β˜… 4.60 (11 reviews)
$34.00
Beetles Extra Glossy Gel Top Coat - 15ml Clear Glossy No Wipe Top Coat Gel Nail Polish High Shine Long Lasting Nail Surface Protection Manicure Spring Nail Gifts for Women

Beetles Extra Glossy Gel Top Coat - 15ml Clear Glossy No Wipe Top Coat Gel Nail Polish High Shine Long Lasting Nail Surface Protection Manicure Spring Nail Gifts for Women

β˜… 4.60 (11 reviews)
$7.99
Twilight Eyeshadow Palette Pigmented Blending

Twilight Eyeshadow Palette Pigmented Blending

β˜… 4.60 (11 reviews)
$15.99
Polish Salon Quality 8 Free Mademoiselle Packaging

Polish Salon Quality 8 Free Mademoiselle Packaging

β˜… 4.50 (11 reviews)
$9.19
Advanced Clinicals Anti Aging Hyaluronic Hydration

Advanced Clinicals Anti Aging Hyaluronic Hydration

β˜… 4.50 (11 reviews)
$13.99
Certified Rejuvenaturals Eyelashes Eyebrows Moisturizer

Certified Rejuvenaturals Eyelashes Eyebrows Moisturizer

β˜… 4.70 (11 reviews)
$35.99
Wishtrend Hypoallergenic Rejuvenator Antioxidant Hyperpigmentation

Wishtrend Hypoallergenic Rejuvenator Antioxidant Hyperpigmentation

β˜… 4.40 (11 reviews)
$16.71
Christian Dior Rouge Dior Forever Liquid Matte - 626 Forever Famous Lipstick Women 0.2 oz

Christian Dior Rouge Dior Forever Liquid Matte - 626 Forever Famous Lipstick Women 0.2 oz

β˜… 4.60 (11 reviews)
$80.00
MALIN+GOETZ Cilantro Hair Conditioner | Everyday Essential Conditioner with Cilantro Extract, Shea Butter, Fatty Acids | Hydrates, Detangles, Reduces Frizz | Vegan, Cruelty-Free (8 oz/16 oz/Refill)

MALIN+GOETZ Cilantro Hair Conditioner | Everyday Essential Conditioner with Cilantro Extract, Shea Butter, Fatty Acids | Hydrates, Detangles, Reduces Frizz | Vegan, Cruelty-Free (8 oz/16 oz/Refill)

β˜… 4.20 (11 reviews)
$30.00
Cremo Coconut Moisturizing Astonishingly Superior

Cremo Coconut Moisturizing Astonishingly Superior

β˜… 4.70 (11 reviews)
$15.70
Moroccanoil Hydrating Shampoo And Conditioner

Moroccanoil Hydrating Shampoo And Conditioner

β˜… 4.60 (10 reviews)
$48.00
Beard Brush Straightener Men Straightening Comb

Beard Brush Straightener Men Straightening Comb

β˜… 4.40 (10 reviews)
$30.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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