Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser, Hydrating Facial Cleanser With Niacinamide + Ceramides, Daily Face Wash For Dry Skin To Normal Skin, Sensitive Skin Tested, Fragrance Free
Banana Boat Performance Spectrum Sunscreen
Miserwe Organizer Adjustable Different Multi Function
Fresh Monster Aluminum Free Hypoallergenic Dermatologist
LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 01 Retractable Airbrush Kabuki Brush
UCANBE 30 Color Eyeshadow Makeup Palette – Dark, Earthy & Bold Tones Eye Shadow with Matte Glitter Metallic Finishes– Highly Pigmented, Long-Lasting Make Up Pallet for Smoky, Glam, and Everyday Looks
Bliss Lemon Sage Body Butter
Ucanbe Ucanbe Exotic Flavors Neon Eyeshadow Makeup Palette 48 Colorful High Pigmented Rainbow Matte Shimmer Glitter Eye Shadow Make Up Pallet Gift Set
Real Techniques Concealer Synthetic Packaging
Bikini Zone Medicated After Shave Crème with Soothing Lidocaine, 1 Oz, 1 Pack
Missha Perfect Cream No 21 Bright
Cerave Hydrating Cleansing Alternative Washing
BARBICIDE Disinfecting Jar (Large - 37 Fl Oz) – Durable Glass Immersion Container with Stainless Steel Lid and Tray – Professional Salon, Spa & Barber Tool Sanitizer for Combs, Brushes & Implements
Pureology Moisturizing Conditioner Sulfate Free Packaging
Pureology Hydrate Moisturizing Shampoo Sulfate Free
Schwarzkopf Permanent Application Professionally Inspired Untreated
![MARBLERS Twinkle Face & Body Glitter Duo [Black Knight & Rainbow White] 0.36oz (10g) | Non-Toxic | Cruelty-Free | Eyeshadow, Nail Polish, Nail Art | Festival, Rave & Party Makeup | Nail Art | Gel Nail](https://m.media-amazon.com/images/I/61CNLV1CPKL._AC_SR175,263_QL70_.jpg)
MARBLERS Twinkle Face & Body Glitter Duo [Black Knight & Rainbow White] 0.36oz (10g) | Non-Toxic | Cruelty-Free | Eyeshadow, Nail Polish, Nail Art | Festival, Rave & Party Makeup | Nail Art | Gel Nail
Cetaphil Moisturizer Mattifying Salicylic Sensitive
BERON 14 Inches Green Yellow Wig for Women Girls Short Curly Wig Green Yellow Split Wig with Bangs
Carroten Intensive Accelerator Water Resistant Hydration
Schick Intuition Nourishment Refills Including
Dearklairs Claire's
e.l.f. Dual-Ended Cream + Powder Brush, Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
ELEMIS
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
