Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Straight Chocolate Brown Headband Wig Human Hair for Women 16-Inch 180% Density Headband Wigs Glueless Human Hair Wig(Straight, #4)
Essie Apricot Cuticle Hydrator Nourish
Beetles White Black Gel Polish
Dr Teal's Pure Epsom Magnesium Salt Soak, Soothe & Sleep with Lavender, 3 lb (Pack of 4)
4Pcs Pocket Cosmetic Bag for Purses, Leather Small Makeup Bag Cosmetic Pouch for Women, Portable No Zipper Makeup Pouch Coin Purse Jewelry Pouch Travel Storage for Cosmetics Headphones Jewelry
MAYCHAO 15ML Silk Light Purple Cat Eye Gel Nail Polish 1Pc Glassy Lilac Dream Cat Eye Gel Polish with Magnet Soak off Holographic Magnetic Nail Polish for Nail Art Manicure Salon DIY at Home, 0.5 OZ
Dr Teal's Body Wash with Pure Epsom Salt, Soothe & Sleep with Lavender, 24 fl oz (Pack of 4)
WAHL Professional Animal Attachment Guide Comb 10-Pack Grooming Set (Fits only with Wahl's Show Pro Plus, Color Groom, Stable Grip, Iron Horse, Pro Ion, U-Clip, & Deluxe U-Clip Clippers) (3173-500)
Full Shine
Jack Black Post Shave Cooling Gel - Clear After Shave Gel for Men, Men’s Aftershave Gel, Natural Ingredient Razor Burn & Skincare
Suave Body Wash Shampoo Conditioners
Essie Gel Setter Polish Style Ounces Packaging
Full Shine I Tip Hair Extensions Human Hair, 16 Inch Platinum Blonde 40g, Prebonded Cold Fusion Itip Human Hair Extensions for Women, Straight Remy Hair for Seamless Blend and Volume
Nivea Refreshing Hydrating Vanilla Bourbon
3220Pcs Mineral Gold Glass Nail Rhinestones 120Pcs Multi Shapes Flatback Gems Crystal + 3100Pcs 1.5-4mm Round Beads, Manicure Diomand Jewelry Gemstones for Nail Design Makeup Acrylic Nails Decoration
MANYO Pure & Deep Cleansing Foam, Facial Cleanser, for Double Cleansing, Pore Cleaner, Blackhead Remover, Acne Face Wash, Korean Skin Care, 6.7 fl oz (200ml)
Pieces Multipurpose Cosmetic Pouches Toiletry
BAGSMART Travel Toiletry Bag, Puffy Large Toiletry Bag for Women, Lightweight Cosmetic Makeup Bag Organizer with Handle for Traveling, Accessories, Essentials, Toiletries (Green)
Beetles Lilac Purple Gel Polish - 1Pcs 15ml Lavender Violet Mauve Pale purple spring Gel Polish High Gloss UV Led Soak Off Nail Polish Nail Art Manicure Salon Periwinkle Color Nails
Jolilab Eyeshadow Stick Set, 8 Colors Matte Professional Bright-Colored Contouring and Highlight Eyeshadow Stick, Cream Waterproof Long Lasting High Pigmented Eye Shadow. (8, EYESHADOW B)
evpct Wine Red Shiny Longwear No-Budge Liquid Lip Color Lipstick Makeup, Highly Pigmented Color Instant Shine, Waterproof Long Lasting Lipstick for Women, Lip Stain Gloss with Lip Liner Brush, 02#
Kitsch Gold Hair Jewelry for Braids - Lightweight Metal Hair Pins for Women - Stackable Gold Hair Accessories for Everyday or Special Occasions | Ideal Gifts for Women - 3pc Set
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
