Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
JUST FOR MEN Mustache & Beard Dye, Keratin, Black M-55 (3 Pack)
Beetles Hot Pink Gel Nail Polish - Luminous Pink Gel Polish 15ml Glow in the Dark Pink Valentines Soak Off Uv LED Nail Lamp Nail Art Manicure Salon DIY Home Valentines for Women Girls
NeilMed NeilCleanse Piercing Aftercare, Fine Mist, 6.3 Fluid Ounce
Ontaki Beard & Mustache Scissors for Men - 5.5" Japanese Steel, Black - Precision Sharp Blades, Ergonomic Finger Rest & Adjustable Tension Screw for Perfect Trimming - Beard Scissors for Men
Dove Body Moisture Gentle Bodywash
Softsoap Moisturizing Liquid Hand Soap, Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)
L.A. Girl Pro Conceal HD Concealer, Beautiful Bronze, 1 Count
Dots for Spots Patches For Face - Fast Acting, Translucent Hydrocolloid Patches - Made in South Korea - Vegan, Cruelty Free - (24 count)
Lip Smacker Lippy Pals Unicorn, Flavored Moisturizing & Smoothing Soft Shine Lip Balm, Hydrating & Protecting Fun Tasty Flavors, Cruelty-Free & Vegan - Unicorn Magic
Lip Smacker Lippy Pals Sanrio Hello Kitty, Flavored Moisturizing & Smoothing Soft Shine Lip Balm, Hydrating & Protecting Fun Tasty Flavors, Cruelty-Free & Vegan - Cheerful Cherry
wet n wild MegaGlo Makeup Stick, Buildable Color, Versatile Use, Cruelty-Free & Vegan - Where's Walnut?
Moisturizer Hydrating Moisturizing Non Comedogenic Non Greasy
Cetaphil Face & Body Moisturizer, Hydrating Moisturizing Cream for Dry to Very Dry, Sensitive Skin, NEW 3 oz Pack of 3, Fragrance Free, Non-Comedogenic, Non-Greasy
Dove Body Wash Body Wash Refresh Cucumber & Green Tea 30.6 oz, Sulfate Free | Dove Cucumber & Green Tea Body Wash hydrates skin for 24 hours with MicroMoisture technology and a crisp, refreshing scent.
YGDZ Elastic Hair Bands, Colorful Toddler Hair Accessories for Girls, Baby, Mini Rubber Bands for Hair, Small Hair Ties Set, Christmas Stuffers Xmas Gift, Hair Accessories for Teen Girls, Kids
HOT TOOLS (2018 MODEL) Pro Artist 24K Gold Curling Iron | Long Lasting, Defined Curls (1 1/2 in)
Cosmetic Bags for Women - Corduroy Cosmetic Bag Aesthetic Women Handbags Purses Smile Dots Makeup Organizer Storage Makeup Bag Girls Case Bags (Double Purple Green)
Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, PL2 Ultra Light Platinum (Mascarpone Crème), 1 Count
Bath Body Works Japanese Fragrance
Mysore Sandal Soap 150g Pack
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Maybelline New York Pigmented Moisturizing
MRS. MEYER'S CLEAN DAY Hand Soap, Iowa Pine Scent, 12.5 Fl Oz Bottle - 3 Pack
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 7.9 oz, 2 Pack
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
