Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
The Hair Diagram - Bold Hold Extreme Creme Reloaded - Strong Hold Glue for Lace Front Wigs and Hair Systems - Invisible Bonding - Non Toxic - No Odor or Latex - Humidity & Water Resistant- 1.3oz
/Es/Maybelline Maquillaje Altamente Pigmentado Hidratante
Cetaphil Face Wash, Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin, 4 oz 3 Pack, Fragrance Free, Soap Free and Non-Foaming
Southern Natural Goat Milk Soap Bar - Oatmeal Milk & Honey 3 Pack - For Dry Sensitive Skin. Natural, Handmade Soap For Men, Women, Kids, Face & Body
Amlactin Daily Nourish Therapeutic Moisturizer
Badger Healing Balm, Hard Working Hands Cream, Organic Hand Cream for Dry Cracked Hands, Long Lasting Hand Moisturizer/Dry Hands Treatment, 2 oz Tin
Kitsch Dermaplane Razor for Women Face – Face Razors for Women & Men, Eye Brow Razors & Face Shaver – Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Black, 12 pcs
Christian Dior Rouge Dior Forever Liquid Matte - 558 Forever Grace Lipstick Women 0.2 oz
medicube Facial Cleanser Zero Foam Cleanser | Daily Gentle Cleansing Foam for Sensitive Skin | Excess Sebum Control, Hydration, Pore Minimization | Korean Skincare, 4.23 oz
Kitsch Dermaplane Razor for Women Face – Face Razors for Women & Men, Eyebrow Trimmer & Face Shaver – Exfoliating Facial Razor & Skin Care Tool for Smoother Skin - Blush, 12 pcs
Dove 24hr Lotion Body Wash Pamper Shea Butter & Vanilla, 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and lotion-soft skin
Cetaphil Moisturizing Moisturizer Completely Non Greasy
LAVANILA Pure Vanilla Natural Deodorant for Women & Men, 2 Oz (2-Pack) – Aluminum Free Deodorant Stick with Beta Glucan Technology, Madagascar Vanilla & Tea Tree Oil – Clean, Baking Soda Free, Vegan
BIODANCE Hydro Cera-nol Real Deep Mask, Hydrating Overnight Hydrogel Mask, Moisturizing, Redness Reducing, Quick Soothing, Korean Skin Care, Valentines Day Gifts for Her |1.19oz(34g) x4ea
Johnson's Kids No More Tangles 2-in-1 Detangling Shampoo & Conditioner for Kids & Toddlers, Gentle & No More Tears, Hypoallergenic & Free of Parabens, Sulfates & Dyes 20.3 fl. oz
Hugo Boss Bottled Eau de Toilette – Woody Men's Cologne – With Notes of Apple, Cinnamon & Wood – Long Lasting Fragrance
Epsoak Epsom Salt 19 lb. Magnesium Sulfate USP. Resealable Epsom Salt Bag Unscented, Made in The USA, Cruelty-Free Certified
Bath & Body Works Japanese Cherry Blossom Body Cream, Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin, Iconic Floral Scent, 8 oz - 1 Pack
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Blonde, 0.003 Ounce (Pack of 1)
DOVE MEN + CARE Styling Aid Hair Product Medium Hold Sculpting Hair Paste Hair Styling for a Textured Look With A Matte Finish 1.75 oz
Vanicream Gentle Facial Cleaner, 2.5 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
Silhouette In Bloom by Christian Siriano for Women - 3 Pc Gift Set 3.4oz EDP Spray, 6.7oz Perfumed Body Lotion, 6.7oz Perfumed Shower Gel
Nivea Moisture Mineral All Day Moisturizing
Hustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
