Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Rimmel Professional Eyebrow, Black Brown, 0.05 Ounce (Pack of 1)
Jamaican Conditioning Regular Cold Pressed Bottles
FESHFEN Messy Bun Hair Piece - Wavy Synthetic Chignon Scrunchies for Instant Volume, Elastic Ponytail Bun Hair Extensions Thick Hairpieces for Women, Wine Red 1.50 oz
Kitsch Strengthening Shampoo All Natural Moisturizing
Nyx Professional Makeup Lingerie Lipstick
EAONE Clear Elastic Hair Rubber Bands, 1500pcs No Damage Mini Hair Ties Small Tiny Ponytail Holder, Hairstyling Accessories for Women Girls, 20mm in Diameter and 2mm in Width
Amazon Basics Makeup Remover Wipes, Formulated without Fragrance and Alcohol-Free, Gentle Cleansing, Removes Waterproof Mascara, Dermatologist Tested, 25 Count, Pack of 6
NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!
Calgon Fragrance Japanese Blossom 8 Ounce
IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 165, 30ml
Megalast Liquid Catsuit Lipstick 1110244
Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 710 Kiss-Off, .14 fl.oz.
Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 730 Make Your Move, .14 fl.oz.
Maybelline TattooStudio Brow Pomade Long Lasting, Buildable, Eyebrow Makeup, Deep Brown, 1 Count
Maybelline TattooStudio Brow Pomade Long Lasting, Buildable, Eyebrow Makeup, Soft Brown, 1 Count
Hairingrid 26"-28" Mannequin Head Synthetic Fiber Hair Training Manikin | Styling Training Head Manikin Cosmetology Practice Doll Head Hairdresser Training Head for Braiding Hair with Clamp Holder
Elviros Toiletry Bag for Men PU Leather Shaving Dopp Kit (Large, Chocolate) | Water-Resistant Travel Organizer for Bathroom Toiletries, Grooming Items, Shaving Tools, and Daily Storage
Paul Mitchell The Conditioner, Classic Leave-in, Softens + Adds Moisture, for All Hair Types
Hanging Travel Toiletry Bag for Women and Men, Makeup Bag, Bathroom & Shower Organizer Kit for Accessories, Cosmetics, Travel Essentials
Dr. Scholl's Womens Low Cut Soothing Spa - Lavender & Vitamin E Infused 2 3 Pair Packs Bottom Grippers Sock, Blue, Pink/Blue, 4-10 US
TAIFF Style - Hair Dryer with Diffuser | 125V, 1875W | Fast Drying Ionic-Ceramic Frizz Control | Lightweight Travel Friendly Dual Voltage 125V, 1875W Ionic Blow Dryer | Mint
One With Nature Dead Sea Salt Lavender Soap 4oz 3-Pack – Soothing and Exfoliating Soap Bar with Dead Sea Minerals for Face & Body, for Men & Women
One With Nature Dead Sea Salt Shea Butter Soap 7oz 3-Pack – Purifying and Exfoliating Soap Bar with Dead Sea Minerals for Face & Body, for Men & Women
Microplane Colossal Foot File Scraper - The Original Stainless Steel Foot Rasp, Dead Skin/Callus Remover for Feet, Gentle Foot Scrubber, Pedicure Tools for Salon-Quality Foot Care, White
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
