Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
iRestore Essential - Laser Red Light Therapy for Hair Growth - FDA Cleared Hair Loss, Hair Thinning & Alopecia Treatment for Men & Women - Laser Cap for Hair Regrowth Stimulate Denser Fuller Hair
Oily Hair Shampoo for Greasy Hair - Clarifying Shampoo for Oily Hair and Dry Scalp Cleanser for Build Up - Deep Cleansing Shampoo for Oily Scalp Toner with Purifying Essential Oils for Hair Care
Bath & Body Works Warm Vanilla Sugar Body Wash, Nourishing Cleanser with Pro-Vitamin B5 & Aloe, Sparkling Sugar and Sweet Vanilla Scent, Gentle for Daily Use, 10 fl oz - 1 Pack
Physicians Formula Powder Palette Blushing
Dove White Cream Bar 4.75 Oz / 135 Gr (Pack of 12)
e.l.f. Dual-Ended Cream + Powder Brush, Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Estée Lauder Double Wear Stay-in-Place Foundation Makeup | Long-Wear Matte Foundation, 1 Fl Oz
Schick Intuition Refill, Pure Nourishment Razors for Women | Intuition Razor Blades Refill with Organic Cocoa Butter, 8 Count Razor Refills
Kiss Looks So Natural, False Eyelashes, 'Multipack - 03', 10mm, Includes, Easy to Apply, Reusable Lash Clusters
Oulac Beige Lipstick for Women, Pale Nude Matte Lip Base, Full Coverage Lip Color, Satin Matte Finish, Cream Texture, Hydrating, Infused with Hyaluronic Acid, Vegan & Clean Beauty 4g SG01 Bare
Pheromone Infused Cologne for Men - For Him 1.5 oz Set by RawChemistry
BERON Brown Wigs for Women Short Curly Wavy Wig Girls Mixed Brown Body Heat Resistant Synthetic Hair Wig for Cosplay Party or Daily Use
WSLHFEO Pompeia by Piver Cologne Splash 3.3 oz (Women) c
wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Crystal Clear
WANDF Cosmetic Bag for Women Makeup bag Organizer Mini Makeup Pouch for Purse Water Resistant Leathe Small(M-Purple)
CRYSTAL Deodorant Stick (30003), Unscented, 4.25 Ounce
Everyone Liquid Hand Soap, 12.75 Ounce (Pack of 3), Meyer Lemon and Mandarin, Plant-Based Cleanser with Pure Essential Oils
Naturtint 7M Mahogany Blonde Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Super Sunnies Evo Flexible UV Eye Protection, FDA Compliant Tanning Bed Goggles, Red Light Therapy Glasses - Black
Burt's Bees Mama Belly Butter Stretch Mark Cream for Pregnancy Massages Body & Reduces Scar Appearance, Prenatal & Postnatal Tummy Skin Care, Shea Butter & Vitamin E Rich Formula, 6.5 Oz Tub
NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen, Espresso
bareMinerals Single Loose Mineral Eyeshadow, Creamy Mineral Powder, Buildable Sheer to Full Coverage, Stay‑True Eye Color, Talc‑Free, Cruelty‑Free, Safe for Sensitive Eyes & Contact Lens Wearers
6 Pairs Fluffy False Eyelashes Natural Faux Mink Strip 3D Lashes Pack (MDF-12)
Nyx Professional Makeup Snatch Brown
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
