Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Very Black, 2 Count
L'Oreal Paris Makeup Infallible Fresh Wear Foundation in a Powder, Up to 24H Wear, Waterproof, Vanilla, 0.31 oz. (Packaging May Vary)
Nail Polish Strengthener and Growth: Lavender Haze Gelike EC 6 in 1 Natural Hardener - Long Lasting Nail Polish Hardener Extra Strong and Growth for Daily Work Home Salon
TOPEAST Birthday Gifts for Women Teen Girls - Initial Makeup Bag Travel Cosmetic Bag Toiletry Pouch, Birthday Travel Gifts for Women (Pink E)
Dial Body Wash, Refresh & Renew Coconut Water, 32 fl oz
UCANBE 15 Color Eyeshadow Palette – Shimmer Matte Glitter Metallic Cool Tones Shades in White, Blue, Green, Mint, Teal, Navy – High Pigmented Blendable Eye Makeup Palette Kit
Patchology Eye Want Cake Limited Edition Hydrating & Smoothing Eye Patches – Under Eye Masks for Puffy Eyes, Dark Circles, and Fine Lines – Birthday Cake Inspired Self-Care Essentials, 5-Pack
Lola From Rio - Densidade - Acidifying With pH 3.0/4.0, Improves Hair Resistance, Prevent Anti-Breakage and Fall, Protect Against Chemical Process, Balance hair pH 8.82 Fl Oz
Greenwood Essential Sesame Oil (Sesamum indicum) with Glass Dropper | Cold Pressed | Natural | Undiluted | For Diluting Essential Oils | For Hair, Skin & Massage | Men & Women | 120ml (4 oz)
Philips Norelco All-in-One 3000 13-in-1 Trimmer, Face & Hair, Comfort Tips | Men's Face & Hair Grooming Kit, Skin-Friendly Blade, 9 Length Settings, Beard & Hair Styling, Nose & Ear Trimmer
Diane 2.5” Curved Black Bobby Pins, Large Flat Hair Pins with Ball Tips for Long & Thick Hair, Updos, Flyaways, Protective Hairstyles & Doobie Wraps, Hair Accessories for Women, 40 Count
Punky Colour Flamingo Pink Semi Permanent Hair Color – Vibrant Pink Hair Dye, Vegan & Cruelty-Free Conditioning Formula, Lasts Up to 35 Washes, 3.5 fl oz
MISSHA M Perfect Cover BB Cream No.23 Natural Beige SPF 42 PA+++ 1.69 oz | Light-medium cool-neutral skin; tinted moisturizer for face, buildable coverage, smooth natural finish, daily wear
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Kitsch Satin Heatless Curlers Set – Heatless Curls Overnight w/ 34" Hair Waver & 2 Satin Hair Scrunchies, Comfortable Hair Curlers to Sleep In for Frizz-Free, No Heat Damage Styling - Sunset Tie Dye
Oulac Matte Liquid Pink Lipstick for Women, Pink Nude Long Lasting Lipstick, Waterproof Lip Stain, No Transfer, Creamy High Pigmented Formula with Vitamin E, Vegan & Cruelty-Free M16
Oulac Shimmer White Cream Eyeshadow-Eye Primer| as Highlighter Waterproof & Long Lasting Blendable Glitter Eyeshadow Natural Color Eye Shadow for Women,Vegan 6g (01)
St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz
Gift Set for Women Body & Earth Spa Gifts Set Lavender Gift Baskets for Women Bath Sets with Bubble Bath Body Lotion Scented Candle Christmas Gifts for mom，Wife
Davines OI All In One Milk, Hair Leave-in Conditioner Multi-Function Spray Treatment - Detangles, Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula
GOODY ACE ACE All Purpose Hair Comb - 7 Inch, Black - Great for All Hair Types - Fine Comb Teeth for Thin to Medium Hair,61286, 1 Count (Pack of 1)
Oulac Shimmer Cream Eyeshadow also for Highlighter Blendable Eye Shadow Waterproof&Long Lasting with Moisturizing Formula Soft Shimmer Eye Make-up,Vegan & Cruelty-Free,6g 23
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit
Cliganic Organic Rosehip Seed Oil for Face, 100% Natural Cold Pressed, 1oz | Moisturizing Carrier for Skin, Hair & Nails, Pure, Non-GMO Unrefined, Fast Absorbing, Natural Glow
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
