Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Sebastian Professional Penetraitt Deep Repair & Strengthening Masque | For Damaged & Color Treated Hair | Packaging May Vary
RARJSM Milky White Gel Nail Polish with Glitter Gold Shimmer Pigment Jelly Cream White Nude Gel Polish Neutral Color 15ml Sparkle Natural Color Soak off UV LED Cured for Home Salon DIY Nail Art
Banana Boat Sport Performance Sunscreen Lip Balm SPF 50 0.15 oz (Pack of 8)
Hanz de Fuko Quicksand – Premium Men’s Hair Styling Wax & Dry Shampoo for a High Hold, Ultra Matte Finish – Ideal Texture Product for Thin, Thick and All Hair Types – 2 oz, Travel Size
Philips Tt2000 43 Bodygroom Replacement
Covergirl Ageless Instant Foundation Packaging
COVERGIRL Advanced Radiance Age Defying Foundation Makeup, Creamy Natural 120, 1 Ounce (Packaging May Vary) Liquid Foundation Base
BOD man Fragrance Body Spray, Most Wanted, 8 fl oz
CeraVe Anti Aging Retinol Serum For Face, Encapsulated Retinol With Hyaluronic Acid, Niacinamide & Ceramides, Smooths Wrinkles & Fine Lines, Gentle Skin Brightening Serum, Fragrance Free, 1 Oz
Moresoo Clip in Hair Extensions Natural Black #1B, Remy Human Hair, 20 Inch 120g 7pcs, Seamless Clip ins Invisible, Natural Blend for Daily Wear, Add Volume And Length
SeoulCeuticals Korean Skin Care 20% Vitamin C Serum for Face + CE Ferulic | 1oz C E Ferulic Vit C Facial Oil with Hyaluronic Acid, Vitamina E, Vegan, Cruelty Free, Anti Aging K Beauty Glow C+E Skincare
Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown | 3 Pack | Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown | 3 Pack
Gellen Maple Brown Nail Polish, Halloween Fall Winter Leaf Regular Nail Polish Air Dry 6-Color Set for Finger Toe Nails Home Salon Manicure Women Girl Gifts, Not UV Gel, Hema Free, Non Toxic, TPO Free
Loreal Paris Voluminous Original Waterproof
Schwarzkopf Simply Color 4.68 Chocolate Cherry Permanent Hair Dye, Cream | Up to 100% gray coverage, Nourishing ingredients, Vibrant color results, No ammonia or silicone, Suitable for all textures
Schwarzkopf Simply Color 1.0 Jet Black Permanent Hair Dye, Cream | Complete gray coverage, Nourishing ingredients, Natural finish, No ammonia or silicone, Suitable for all hair textures
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 20inch 120g 7Pcs, 2 Dark Brown
Magnetic Eyelashes with Applicator: 5 Pairs Reusable Natural & Glam Lashes, Lightweight Magnetic Liner, Beginner-Friendly, No Glue Needed, Waterproof & Cruelty-Free
MRS. MEYER'S CLEAN DAY Hand Soap, Basil Scent, 12.5 Fl Oz Bottle
Versace Eros for Men 3.4 oz Eau de Toilette Spray
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 20inch 120g 7Pcs, 1B Natural black
The Original MakeUp Eraser PRO, Effortlessly Remove All Makeup Using Only Water, Including Waterproof Mascara, Eyeliner, Foundation, Lipstick, Sunscreen,and More! Original Pink, 1ct.
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 16inch 120g 7Pcs, 4/27/4 Balayage Chocolate Brown to Caramel Blonde
Neutrogena Hydro Boost Body Lotion for Dry Skin Gel Cream with Hyaluronic Acid Moisturizer, Fragrance-Free Non-Greasy Lightweight Hydration, Oil-Free, 16 fl oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
