Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
GOO GOO Clip in Hair Extensions Real Human Hair Dark Brown Remy Extensions | 120g Clip Ins for Women Add Volume Length Natural Blend Beginner Friendly Daily Wear Easy Style, 18inch 7Pcs #2 Dark Brown
Gold Bond Ultimate Softening Calloused
Shower Body Brush with Bristles and Loofah,Back Scrubber Bath Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath, Massage Bristles Suitable for Wet or Dry, Men and Women (Blue)
The Original MakeUp Eraser PRO, Effortlessly Remove All Makeup Using Only Water, Including Waterproof Mascara, Eyeliner, Foundation, Lipstick, Sunscreen,and More! Queen Purple, 1 ct.
BC BONACURE pH 4.5 Color Freeze Micellar Silver Shampoo, 33.8-Ounce
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
Brut Classic After Shave for Men - Absorbs Quickly to Clean and Tone Skin for a Refreshing Feel - Mens Aftershave with Iconic Masculine Scent - 5 oz
Good Dye Young Semi-Permanent Hair Color, Vegan and Cruelty-Free Purple Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, PPL Eater)
SheaMoisture Curl Enhancing Smoothie Hair Cream Coconut and Hibiscus for Thick, Curly Hair Sulfate Free and Paraben Free Curl Cream 20 oz
InstaNatural Hyaluronic Acid Serum for Face, Brightens, Hydrates, Reduces the Look of Fine Lines and Wrinkles, with Vitamin C, Jojoba Oil, and Aloe Vera, 2 Fl Oz
MORICA Messy Hair Bun Hair Scrunchies Extension Curly Wavy fake hair bun Synthetic Chignon hair pieces for Women(Caramel Brown with Blonde Highlights)
Pure Body Naturals Argan Oil for Skin and Face - 4 fl oz Cold Pressed, Light, Non-Greasy, Nourishing Pure Argan Oil for Hair - Aceite de Argan
Handcraft Blends Grapeseed Oil | 100% Pure and Natural | Bath & Body Oil | Premium Grade Carrier Oil | Skin | Hair | Body | Massage | Cold-Pressed | Hexane-Free | 16 Fl Oz
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 7 Dark Blonde (1 Count)
Gillette Venus Tropical Women's Disposable Razor, 3 Count
Anastasia Beverly Hills Definer Brown
Just For Men Mustache & Beard, multiple uses Beard Coloring for Gray Hair, Brush Included, With Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair - Darkest Brown, M-50 (Packaging May Vary)
Physicians Formula Happy Booster Boosting
CeraVe Salicylic Acid Lotion, Body Lotion for Rough & Bumpy Skin, 19oz | Smoothes Rough, Bumpy Skin with Vitamin D, Hyaluronic Acid and Lactic Acid In a Fragrance Free, Allergy Tested Formula
CeraVe Salicylic Acid Lotion, Body Lotion for Rough & Bumpy Skin, 8oz | Skin Care, Smooths Rough Skin with Vitamin D, Hyaluronic Acid and Lactic Acid In A Fragrance Free, Allergy Tested Formula
First Botany Body Scrub - Natural Exfoliating Salt Scrub & Body and Face Souffle helps with Moisturizing Skin, Acne, Cellulite, Dead Skin Scars, Wrinkles (Himalayan Salt)
AZUREBEAUTY Warm White Nail Polish – Quick Dry, Long-Lasting, Natural Glossy Finish for DIY Manicure & Nail Art, Salon Quality, 10ml for Women
Moroccanoil Treatment Light 0 85 Ounce
b.tan Dark Self Tanner Kit, 2-Pack Fake Tanning Mousse with Tan Mitt
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
