Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Tycon Hair Cutting Scissors Professional 6.5" – Japanese Stainless Steel, 2.7" Razor Edge Blade Barber Scissors – Ergonomic design - Precision Hair Scissors for Smooth Cutting - Salon & Personal Use
Simpler Hair Color for Men Kit for Full Gray Coverage - Medium Brown Men’s Hair Dye - Easy Hair or Beard Dye for 100% Gray Coverage - Ammonia Free Hair Color, Beard Coloring for Men
Garnier Nutrisse Nourishing Hair Color Creme, 93 Light Golden Blonde (Honey Butter), 3 Count (Packaging May Vary)
Beetles Dip Powder Nail Kit Starter, 20 Colors Nude Pink Blue Glitter
Nivea Plusc Anti Wrinkle Energy Cream
Head & Shoulders Anti-Dandruff Shampoo and Conditioner, Full and Thick 2-in-1 Twin Pack, 1% Pyrithione Zinc, Cleans to Restore Fullness to Thinning Hair, 32.1 fl oz Each
CeraVe Moisturizing Cream with Salicylic Acid, Exfoliating Body Cream with Lactic & Hyaluronic Acid, Niacinamide, and Ceramides, Fragrance Free & Allergy Tested, 12 Ounce
Sheets Temporary Tattoos Animal、unicorn、mermaid、universe、shark、dinosaur、pirate、butterflies Stickers
SheaMoisture Curl & Shine Conditioner Coconut & Hibiscus, for Thick, Curly Hair to Moisturize & Soften, 13 oz
Philips Norelco Bodygroom Series 1100, BG1026/60, Showerproof Body Hair Trimmer and Groomer for Men
Cliganic Pure Vitamin E Oil for Skin, Scars, Hair & Face - 30,000 IU, Non-GMO Verified | Natural D-Alpha Tocopherol
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
Cantu Shea Butter For Natural Hair Moisturizing Twist & Lock Gel, 13 Ounce (Pack of 1) (07005-12/3EU)
Vanity Mirror with Lights,Lighted Vanity Mirror with 12 Dimmable Bulbs for Dressing Room & Bedroom,3 Color Lighting,Modes Detachable 10x Magnification 360°Ratation (White) 14.6" L x 17" W
Bliss Satin Skin Body Polish Cruelty Free
Sun Bum Original SPF 30 Face Stick Sunscreen - Water-Resistant Broad Spectrum Facial Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Friendly - 0.45 oz
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit
L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream with Caffeine and Hyaluronic Acid 0.5 oz
Goody Ouchless Jersey Scrunchies, 8 Ct, Black, Damage-Free, Dentless & Secure Hold Ties, Gentle Hair Accessories for Women & Men, All Day Comfort, All Hair Types
Mirai Clinical Persimmon Body Wash for Old People Smell, Nonenal® Solution | Moisturising Body Wash for Strong Body Odor, Japanese Persimmon and Green Tea Extracts, For Men and Women, 9.29 Fl oz
Mighty Patch Surface Best Selling Hydrocolloid
MAKI YIKA Red Lipstick for Women Metallic Lipsticks Glitter Long Lasting Lipstick No Smudge No Transfer Liquid Lip Gloss (BR20 Crushed Ruby)
EcoTools 6-Piece Start the Day Beautifully Makeup Brush Set, Makeup Brushes For Eyeshadow, Blush, Concealer, & Foundation Application, Eco-Friendly, Gift Set, Synthetic Hair, Vegan & Cruelty-Free
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
