Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit
SweatBlock Antiperspirant Underarm Wipes for Men & Women - Clinical Strength for Hyperhidrosis & All-Day Sweat Control - Stop Sweating w/ up to 7-Day Protection per Wipe - Unscented - Pack of 10 Wipes
BESTOOL Hair Brush-Boar Bristle Hair Brushes Natural Bamboo Wooden Cushion Massage Anti Static Large Paddle Hairbrush for Women Men and Kid (Round)
essie Nail Care, 8-Free Vegan, Hard To Resist Nail Strengthener, Glow and Shine, pink tint, 0.46 fl oz
Minimalist Salicylic Acid 2% Face Serum for Acne, Oil Control & Open Pores | BHA Exfoliant for Blemish Prone Skin & Uneven Skin Tone | For Women & Men | 1Fl Oz/30ml
evpct 6Pcs Lipstick Matte Liquid Lipstick Lipgloss Set for Women, Dark Plum Wine Rose Mauve Red Nude Pink labiales mate 24 horas originales matte larga duracion 24 Hour Lipstick A-02
Rainbow Bath Bombs for Kids, Handmade 4 Pcs Kid Bath Bombs Gift Set, Valentines Day Gifts for Kids Daughter Boys, Easter Basket Stuffers Easter Gifts Kid Bubble Fizzy
Head & Shoulders Dry Scalp Care Anti-Dandruff Shampoo Twin Pack, 72-Hour Protection, Almond Oil, 32.1 fl oz Each
Goody Ouchless Womens Hair Scrunchie - 8 Count, Neutral - Suitable for All Hair Types - Pain-Free Hair Accessories for Women Perfect for Long Lasting Braids, Ponytails and More
Goody Ouchless Jersey Scrunchies - 8 Ct, Assorted Neon Rainbow Tones, Damage-Free, Dentless & Secure Hold Hair Ties, Gentle Hair Accessories for Women & Men, All Day Comfort, All Hair Types
Dreamlover Wig Stand, Wig Head Stand, Wig Holder for Multiple Wigs, Black, 3 Pack
Dial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
Everyone 3-in-1 Soap, Body Wash, Bubble Bath, Shampoo, 32 Ounce (Pack of 2), Lavender and Aloe, made with Essential Oils for Men and Women
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit
MAKEPREM UVA UVB Defense Me Calming Sun Stick Sunblock SPF 50+ PA++++ 0.7 Oz VEGAN Sensitive Oily Acne-Prone Skin Reef-Safe Mineral Sunscreen Non-Nano No Chemical UV Protection Non-Greasy Sticky Kids
Everyone 3-in-1 Soap, Body Wash, Bubble Bath, Shampoo, 1 Gallon, Coconut and Lemon, made with Essential Oils for Men and Women
Dove Spray Antiperspirant Deodorant Essentials
Everyone 3-in-1 Soap, Body Wash, Bubble Bath, Shampoo, 32 Ounce (Pack of 2), Cedar and Citrus, made with Essential Oils for Men and Women
Garnier Nutrisse Nourishing Hair Color Creme, 50 Medium Natural Brown (Truffle) (Packaging May Vary)
American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
Elizabeth Mott Thank Blurring Primer
Duri Nail Polish Less More
Everyone 3-in-1 Soap, Body Wash, Bubble Bath, Shampoo, 32 Ounce (Pack of 2), Coconut and Lemon, made with Essential Oils for Men and Women
Heroine Make by KISSME Waterproof Eyeliner for Intense Color & Ultra-Fine 0.1mm Tip, Liquid Eyeliner Pen with Organic Beauty Serum, Cat Eye Liner for Long Lasting Eyelines, Natural Brown, 1 EA, PRIME
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
