Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Red by Kiss Premium Bow Wow X Power Wave Durag, 360 Wave Compression Cap for Men & Women, Adjustable Hook-&-Loop Strap, Stylish & Durable, Ideal for Locs, Braids, Finger Waves (Jumbo Velvet - Black)
Neutrogena Hydro Boost Hydrating Serum for Face with Purified Hyaluronic Acid Lightweight Oil Free Non Comedogenic Moisturizing Serum for Smooth, Supple Skin, 1.0 fl oz
KTMOUW Makeup Bag 3 Pcs waterproof Cosmetic Bag Portable Travel Cosmetic Bag Weave Organizer storage bag (Black)
Dior Rouge Transfer Liquid Lipstick
Toute Nuit Wrinkle Patches – Triangle – Face Tape for Forehead, Eyes & Lips – Hypoallergenic Anti Wrinkle Patches – 45 Count, Made in USA
Annie Rubber Bands 14mm, 300 Count Black Elastic Hair Ties for Braids, Ponytails & Styling, Soft Durable No-Snag Bands for All Hair Types, Salon Value Pack
Caboodles On-The-Go Girl Makeup Box, Seafoam on Lavender, Hard Plastic Makeup Organizer Box, Built-In Mirror, Secure Latch for Safe Travel, Spacious Storage for Large Items
GAOY Jelly Nude Milky White Gel Nail Polish Set, 6 Sheer Colors, UV Gel | 6 Transparent Colors Gel Nail Polish Kit: Milky White, Jelly Pink & Orange, UV/LED Cure Required, Easy DIY Manicure at Home
Fancii 10X Magnifying Lighted Makeup Mirror - Daylight LED Vanity Mirror - Compact, Cordless, Locking Suction, 6.5" Wide, 360 Rotation, Portable Illuminated Bathroom Mirror (Square)
Bath & Body Works Warm Vanilla Sugar Body Cream, Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin, Sparkling Sugar and Sweet Vanilla Scent, 8 oz - 1 Pack
Farmacy 2% Salicylic Acid Toner for Face - Deep Sweep BHA Liquid Exfoliant + Pore Cleaner - Controls Oil, Gently Exfoliates + Refines Pores - Skin Care for Combo, Oily + Blemish-Prone Skin - (120ml)
Neutrogena Healthy Anti Aging Perfector Treatment
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Proraso Shaving Soap Refreshing Toning
Rimmel London Stay Matte Ultra Lightweight
Luseta Keratin Shampoo and Conditioner for Color Treated Damaged & Dry Hair, Keratin Hair Treatment for Smoothing, Nourishing & Strengthening, Color Safe, Free of Sulfates and Gluten 2 X 16.9Oz
Duri Nail Polish No 218 Do 5
Kintion Pocket Mirror, 1X/3X Magnification LED Compact Travel Makeup Mirror with Light for Purse, 2-Sided, Portable, Folding, Handheld, Small Lighted Mirror for Gift, Pink
Acnefree Terminator Treatment Peroxide Strength
COSCELIA 53pcs Gel Nail Polish Kit with U V light and Drill Starter Kit 35 Colors Gel Nail Polish with 5pcs Top Base Coat Nail Art Professional Gel Manicure Kits Gifts for Women Teens Girls
REVLON Colorstay Lip Liner Makeup with Built-in-Sharpener, Longwear Rich Colors, Smooth Application, 680 Blush, 0.01 oz
Maybelline Great Washable Mascara Black
Keranique Damage Control Anti-Breakage Shampoo & Conditioner for Damaged, Thinning Hair – Intense Repair, Strengthening with Keratin, Biotin, Panthenol – Sulfate & Paraben Free, Keratin Amino Complex™
Crate 61 Organics, Handmade in Canada, Plant Based Cold Process Natural Bar Soap, With Premium Essential Oils, Dry Skin, Pack of 6 (For Him)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
