Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
First Aid Beauty Intense Hydration
Wet Brush Mini Detangler Hair Brush, Pink Frost, Detangling Travel Hairbrush, Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease, Pain-Free, All Hair Types
Fanola Deep Conditioning Hair Mask & Hydrating Treatment, 16.9 oz | Softens & Restores Dry, Frizzy & Damaged Strands, Nourishes, Detangles & Moisturizes with Milk Protein & Linseed Oil
2 Packs - Maybelline New York Expert Wear Twin Brow & Eye Liner Pencils Dark Brown - 4 Pieces
Maybelline New York Makeup Expert Wear Twin Eyebrow Pencils and Eyeliner Pencils, Dark Brown Shade, 0.06 Ounce, 2 Count (Pack of 1)
Maybelline New York Makeup Expert Wear Twin Eyebrow Pencils and Eyeliner Pencils, Velvet Black Shade, 2 Count (Pack of 1)
Sacha Buttercup Light Setting Powder – Light to Medium Skin Tones Translucent Loose Face Powder, Flashback-Resistant, Oil Control, Long-Wear Matte Finish (1.75 oz)
Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin, Cinnamon & Amber - Luxury Men's Perfume Spray
Amber Glass Spray Bottles for Essential Oils, 4oz, 6 Pack | Small, Empty, Fine Mist
Philips Norelco Multigroom All-in-One Trimmer with 13 Pieces All-in-one Trimmer 9-in-1 MG3740
Microfiber Facial Cloths Fast Drying Washcloth 12inch x 12inch (Pack of 2, Navy Blue)
Microfiber Facial Cloths Fast Drying Washcloth 12inch x 12inch (6pack, Navy Blue)
NOW Foods Solutions, Organic Sesame Seed Oil, 100% Pure Moisturizing Oil for Skin and Hair, with Vitamins, Minerals and Phytonutrients, 8-Ounce
Almay Sensitive Skin Clear Gel Anti-Perspirant & Deodorant, Fragrance Free, 2.25 Ounce
Suave Deodorant Antiperspirant & Deodorant Stick 48-hour Odor and Wetness Protection Wild Cherry Blossom Deodorant for Women 2.6 oz 2 Count
GEXWORLDWIDE GEX 20"-24" Cork Canvas Block Head Mannequin Head Wig Display Styling Head With Mount Hole (Light Brown, 21.5")
Sheglam Liquid Makeup Cheeks Finish
NYX PROFESSIONAL MAKEUP Liquid Suede Cream Lipstick - Sway (Lavender)
Beetles Blue Gel Polish - 15ML/0.51Fl Oz, Milky Blue Gel Nail Polish, Color-Matched Bottle, Soak-Off UV LED, Long-Lasting Holiday & Summer Nails Art for DIY Beginners & Salon Pros
Garnier Fructis Style Anti-Humidity Hairspray Sleek & Shine, 8.25 Ounce (Pack of 2)
Gillette Styler: Beard Trimmer, Men's Razor & Edger, All Purpose Styler, All-in-one Tool, Shave, Trim & Edge, Waterproof, Fusion Razors for Men / Styler, with 3 Comb Attachments
Tom’s of Maine Summer Fun Wicked Cool! Natural Deodorant, 1.6 oz (3 Pack) | Aluminum Free, Paraben-Free, Odor Protection, Vegan, Smooth Glide Application, Cruelty-Free, For Everyone, Everyday Use
Moisturizer Hydrating Moisturizing Hypoallergenic Non Comedogenic
Physicians Formula Eye Booster, Lash-Enhancing 2-in-1 Eyeliner Serum, Dermatologist Approved, Hypoallergenic, Cruelty-Free & Vegan - Blackest Black
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
