Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Mario Badescu Facial Spray Collection

Mario Badescu Facial Spray Collection

β˜… 4.60 (19,606 reviews)
$30.00
Neutrogena Cleanser Alcohol Free Waterproof Non Comedogenic

Neutrogena Cleanser Alcohol Free Waterproof Non Comedogenic

β˜… 4.60 (19,589 reviews)
$31.60
Mont Bleu Tempered Lifetime Guaranty

Mont Bleu Tempered Lifetime Guaranty

β˜… 4.70 (19,464 reviews)
$13.95
Hanging Travel Toiletry Cosmetic Organizer

Hanging Travel Toiletry Cosmetic Organizer

β˜… 4.60 (19,429 reviews)
$17.99
Cuttte Silicone Flexible Applicator Moisturizers

Cuttte Silicone Flexible Applicator Moisturizers

β˜… 4.60 (19,420 reviews)
$3.99
Milani Color Statement Matte Lipstick

Milani Color Statement Matte Lipstick

β˜… 4.40 (19,399 reviews)
$8.95
Milani Color Statement Lipstick Ounce

Milani Color Statement Lipstick Ounce

β˜… 4.40 (19,399 reviews)
$18.99
Vishine Crystal Polish Translucent Varnish

Vishine Crystal Polish Translucent Varnish

β˜… 4.30 (19,339 reviews)
$5.99
Mehron Makeup Paradise Refill Super

Mehron Makeup Paradise Refill Super

β˜… 4.50 (19,174 reviews)
$11.95
Mehron Makeup Paradise Paint Celestial

Mehron Makeup Paradise Paint Celestial

β˜… 4.50 (19,174 reviews)
$17.95
Mehron Makeup Paradise Paint Violet

Mehron Makeup Paradise Paint Violet

β˜… 4.50 (19,155 reviews)
$17.95
Mehron Makeup Paradise Refill 25

Mehron Makeup Paradise Refill 25

β˜… 4.50 (19,152 reviews)
$11.95
Catrice Coverage Foundation Natural Cruelty

Catrice Coverage Foundation Natural Cruelty

β˜… 4.20 (19,135 reviews)
$10.00
Balm 4 Pack Earths Daughter Hypoallergenic

Balm 4 Pack Earths Daughter Hypoallergenic

β˜… 4.60 (19,127 reviews)
$8.95
Usda Organic 4 Pack Earths Daughter

Usda Organic 4 Pack Earths Daughter

β˜… 4.60 (19,120 reviews)
$8.95
Nyx Professional Makeup Mls16 Lipstick

Nyx Professional Makeup Mls16 Lipstick

β˜… 4.30 (19,098 reviews)
$10.95
Nyx Matte Lipstick Sweet Pink

Nyx Matte Lipstick Sweet Pink

β˜… 4.30 (19,098 reviews)
$10.49
Garnier Ammonia Free Brilliant Oil Rich Permanent

Garnier Ammonia Free Brilliant Oil Rich Permanent

β˜… 4.40 (19,090 reviews)
$18.94
Tweexy Wearable Nail Polish Holder

Tweexy Wearable Nail Polish Holder

β˜… 4.50 (19,022 reviews)
$9.99
Tweexy Original Wearable Polish Bottle

Tweexy Original Wearable Polish Bottle

β˜… 4.50 (19,021 reviews)
$15.99
Body Shop Butter Softening Moisturizer

Body Shop Butter Softening Moisturizer

β˜… 4.30 (18,967 reviews)
$22.00
Body Shop Satsuma Softening Moisturizer

Body Shop Satsuma Softening Moisturizer

β˜… 4.30 (18,941 reviews)
$20.00
Ufree Electric Cordless Clippers Grooming

Ufree Electric Cordless Clippers Grooming

β˜… 4.30 (18,928 reviews)
$21.99
Hairizone Universal Diffuser Adaptable D 1 7 Inch

Hairizone Universal Diffuser Adaptable D 1 7 Inch

β˜… 4.40 (18,865 reviews)
$21.25

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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