Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Amazon.com: Cetaphil Face and Body Wipes, Gentle Skin Cleansing Cloths, 10 Count, Pack of 12, for Dry, Sensitive Skin, Flip Top Closure, Great for the Gym, Travel, in the Car, Hypoallergenic, Fragrance Free : Beauty & Personal Care
Teenitor Wig Caps, 20 Pack Stretchy Nylon Skin Tone Wig Application Caps for Women and Men - Brown
Magiczone Professional Barber Cape - Salon Cape with Snap Closure - Nylon Hair Cutting Cape, Hairdresser Cape - 59" x 51", 2 Pack
Q-Tips Swabs Cotton, 500 Count (Pack of 4)
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Opaque, Glossy | 428 Zip Wine | Deep Wine Red Nail Color
J·R·LIGGETT'S Shampoo Bar - Tea Tree Formula, All Natural Solid Shampoo Bar for Hair with Coconut Oil & Almond Oil, Sulfate Free, GMO Free, Fragrance-Free, Managing Scalp Conditions, 3.5 oz - 1 Pack
SheaMoisture, Coconut & Hibiscus Curl Enhancing Smoothie TRVL 3.2 oz
Heatless Curling Headband Natural Overnight
ChapStick Total Hydration Moisture + Tint Coral Blush Tinted Lip Balm Tube, Tinted Moisturizer - 0.12 Oz
Humble Aluminum-Free Deodorant, Black Spruce - 3 Pack | Fresh & Natural Deodorant Stick with Essential Oils, Long-Lasting Odor Control, Cruelty-Free, Men & Women
PrettyCare 12 Pack, 10 ml Essential Oil Roller Bottles with Stainless Steel Roller Ball - Refillable Leak-proof Empty Thick Pink Glass Roll on Bottles with Metal Caps for Travel, Perfume
PrettyCare 12 Pack, 10 ml Essential Oil Roller Bottles with Stainless Steel Roller Ball - Refillable Leak-proof Empty Thick Amber Glass Roll on Bottles with Metal Caps for Travel, Perfume
Microfiber Beoffer Absorbent Turban Buttons
Philips Beauty Bikini Genie Cordless Trimmer for Bikini Line Hair Removal, with Shaving Head and Comb, BRT383/50
Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp & Fuller, Thicker-Looking Hair, 14 Fl Oz
Nyx Professional Makeup Long Lasting Waterproof
Parachute Advansed Ayurvedic Hot Oil| Warming Coconut Hair Oil with 5 Ayurvedic Ingredients| Fights Frizzy & Dry Hair | Nourishes & Promotes Hair Growth | Anti-Dandruff|6.4 fl.oz.
Sally Hansen Miracle Gel Nail Polish Special Effect Top Coat | Salon Quality, Gel-Like Formula, Two-Step System, No UV Light Needed, Long Lasting | Sheer, Glossy | 108 Glazed Top Coat
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-proof Liner | Longwear Eye Pencil Up to 16HR Wear - Transfer-Proof, Creamy, No-Tug, Hydrating Vitamin E, Matte, Shimmer, Metallic, Glitter
Australian Gold Moisturer Lock Tan Extender Lotion, Enriched with Vitamin E, Aloe Vera, 16 Fl Oz
Malibu C Hard Water Wellness Remedy - Removes Deposits & Impurities - Contains Vitamin C for Shiny, Vibrant Results - Hard Water Treatment (12 Packets)
Lashes Natural Look False Eyelashes - Bepholan Fake Eyelashes 3D Super Fluffy False Lashes Black Band Wispy Lashes 3-Pack Faux Mink Lashes,XMZ21-3
Dabur Herbolene Petroleum Jelly Vitamin
EmaxDesign 12 Pieces Makeup Brush Set Professional Bamboo Handle Premium Synthetic Kabuki Foundation Blending Blush Concealer Eye Face Liquid Powder Cream Cosmetics Brushes Kit With Bag
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
