Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample โ€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here โ€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Moroccanoil Intense Hydrating Mask 16 9

Moroccanoil Intense Hydrating Mask 16 9

โ˜… 4.60 (18,793 reviews)
$70.00
Heatless Sleeping Overnight Headband Scrunchie

Heatless Sleeping Overnight Headband Scrunchie

โ˜… 3.90 (18,689 reviews)
$8.99
Nivea Pampering Coconut Almond Milk

Nivea Pampering Coconut Almond Milk

โ˜… 4.60 (18,606 reviews)
$15.87
Burts Bees Holiday Stocking Products

Burts Bees Holiday Stocking Products

โ˜… 4.70 (18,508 reviews)
$25.00
Revlon Colorstay Sharpener Longwear Application

Revlon Colorstay Sharpener Longwear Application

โ˜… 4.50 (18,493 reviews)
$6.29
Burts Bees Timeless Chamomile Cleansing

Burts Bees Timeless Chamomile Cleansing

โ˜… 4.70 (18,482 reviews)
$14.80
Beautyblenderยฎ Super Soft Foundations Reusable Application

Beautyblenderยฎ Super Soft Foundations Reusable Application

โ˜… 4.50 (18,468 reviews)
$20.00
Mizon Treatment Wrinkles Puffiness Treatment

Mizon Treatment Wrinkles Puffiness Treatment

โ˜… 4.30 (18,408 reviews)
$22.00
Adamia Therapeutic Repair Macadamia Promega 7

Adamia Therapeutic Repair Macadamia Promega 7

โ˜… 4.40 (18,382 reviews)
$32.00
Scrubbies Cleansing Exfoliator Blackhead Exfoliating

Scrubbies Cleansing Exfoliator Blackhead Exfoliating

โ˜… 4.50 (18,363 reviews)
$3.99
Tea Tree Special Conditioner 33 8

Tea Tree Special Conditioner 33 8

โ˜… 4.60 (18,360 reviews)
$50.00
Skull Shaver Pitbull Silver Electric

Skull Shaver Pitbull Silver Electric

โ˜… 4.20 (18,193 reviews)
$53.99
Gigi Student Starter Removal Waxing

Gigi Student Starter Removal Waxing

โ˜… 4.30 (18,101 reviews)
$51.99
Kate Blanc Cosmetics Massage Moisturize

Kate Blanc Cosmetics Massage Moisturize

โ˜… 4.70 (17,958 reviews)
$24.99
Morgles 20pcs Stretchy Stocking Man Dark

Morgles 20pcs Stretchy Stocking Man Dark

โ˜… 4.50 (17,922 reviews)
$5.99
Dove Smoother Cucumber Sulfate Moisturizing

Dove Smoother Cucumber Sulfate Moisturizing

โ˜… 4.80 (17,868 reviews)
$26.98
Wet Brush Hair Shower Detangler

Wet Brush Hair Shower Detangler

โ˜… 4.50 (17,864 reviews)
$8.44
Revlon Colorstay Liquid Foundation Normal

Revlon Colorstay Liquid Foundation Normal

โ˜… 4.50 (17,838 reviews)
$12.48
Non Slip Durable Hairpins Braids Snag Free

Non Slip Durable Hairpins Braids Snag Free

โ˜… 4.80 (17,796 reviews)
$6.99
Renpure Coconut Whipped Leave Conditioner

Renpure Coconut Whipped Leave Conditioner

โ˜… 4.50 (17,793 reviews)
$41.90
Just Men Mustache Light Medium Packaging

Just Men Mustache Light Medium Packaging

โ˜… 4.60 (17,694 reviews)
$32.47
Just Men Mustache Brush Medium

Just Men Mustache Brush Medium

โ˜… 4.60 (17,694 reviews)
$32.47
Chunky Glitter Karizma Festival Cosmetic

Chunky Glitter Karizma Festival Cosmetic

โ˜… 4.40 (17,679 reviews)
$6.99
Karizma Backstage Glitter Festival Cosmetic

Karizma Backstage Glitter Festival Cosmetic

โ˜… 4.40 (17,679 reviews)
$6.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page โ€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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