Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Amazon.com : The Naked Bee Nourishing Body Lotion for All Skin Types (6.7 Fl oz) - Moisture Replenishing Lotion for Dry Skin with Pomegrante & Honey : Body Lotions : Beauty & Personal Care
Modelones Extension Enhancement Professional Technician
Beetles Gel Nail Polish Set - 6 Colors Burgundy Red Orange Yellow Brown Gel Polish Kit for Nails, Autumn Leaves Soak Off UV LED Nail Gel Manicure at Home Gifts for Women
Maybelline Color Sensational Shaping Lip Liner, Nude Whisper, 0.01 oz.
Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip, Clear, 1 Count
Revlon Lustrous Lipstick Moisturizing Stealer
Biolage Volume Boost Shampoo - Long-Lasting Volume, Gently Cleanses, Adds Lightweight Shine To Fine Hair, Soy Protein & Polymers, Vegan, Paraben-Free
Clubman Pinaud After Shave Lotion – Soothes Skin After Shaving with Masculine Fragrance, Classic Barbershop Scent, 16 Oz, 2 Pack
Mehron Makeup Clown White - 7 oz, Full Coverage Cream Face & Body Paint
Revlon ColorStay Satin Ink Lipstick, 008 Mauvey, Darling, 0.17 fl oz | Longwear liquid lipstick with rich satin sheen. Moisturizing formula with black currant seed oil & vitamin E.
Revlon ColorStay Satin Ink Liquid Lipstick, Longwear Rich Lip Colors, Formulated with Black Currant Seed Oil, 013 Holy Pumpkin, 0.17 fl oz
Nyx Mechanical Lip Pencil Jewel
Dove Body Wash, Refreshing Cucumber & Green Tea, Value Size 2-Pack – Moisturizing Shower Soap Liquid for Softer, Smoother Skin
Dermablend Leg and Body Makeup Foundation with SPF 25, 40W Medium Golden, 3.4 Fl. Oz.
Dial Antibacterial Deodorant Bar Soap, Calm & Soothe Lavender & Twilight Jasmine Scent, 4 Oz, 32 Bars, Dermatologist Tested, With Clean Rinse Technology
Kirkland Minoxidil 5% Topical Solution Extra Strength Hair Regrowth Treatment for Men Dropper Applicator Included (1 month to 24 month supplies available) (6 month supply), Clear
Essie Salon-Quality Nail Polish, 8-Free Vegan, Cool Grayish Lavender, In Pursuit Of Craftiness, 0.46 fl oz
Moroccanoil Moisture Repair Conditioner 33 8
Herbatint Permanent Hair Dye For Women - 7M Mahogany Blonde - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair Color, 5.75 fl oz
Chemist Play Salicylic Smoothens Suitable
Whaline 4 PCS Spa Headband, Make up Hair Band, Stretch Terry Cloth Headband for Sport Yoga Shower (Blue)
Nizoral Psoriasis Shampoo & Conditioner, 11 Oz, 2 Pk Gentle Scalp Treatment | Relieves Itching and Flaking, Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil
Victorias Secret Vanilla Radiant Fragrance
Narwey Cute Makeup Bag Travel Cosmetic Bag Organizer Toiletry Bag Make Up Bags with Compartments for Women Girls (Large, Elephant)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
