Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
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Ivory Designed Plant Based Cleansers Phthalates

★ 4.70 (16,779 reviews)
$4.92
Philips Bg3010 15 Showerproof Shaver

Philips Bg3010 15 Showerproof Shaver

★ 4.40 (16,774 reviews)
$79.79
Beetles Gel Polish Green Manicure

Beetles Gel Polish Green Manicure

★ 4.40 (16,771 reviews)
$6.99
Jamaican Conditioning Regular Cold Pressed Bottles

Jamaican Conditioning Regular Cold Pressed Bottles

★ 4.40 (16,770 reviews)
$21.95
Hoson Curling Professional Ceramic Tourmaline

Hoson Curling Professional Ceramic Tourmaline

★ 4.10 (16,764 reviews)
$26.99
Eaone Pieces Clear Elastic Rubber

Eaone Pieces Clear Elastic Rubber

★ 4.50 (16,760 reviews)
$7.97
 /Es/Didder Elegante Princesa Graduación Cumpleaños

/Es/Didder Elegante Princesa Graduación Cumpleaños

★ 4.60 (16,758 reviews)
$9.99
Nyx Professional Makeup Lingerie Lipstick

Nyx Professional Makeup Lingerie Lipstick

★ 4.40 (16,757 reviews)
$7.46
Kitsch Strengthening Shampoo All Natural Moisturizing

Kitsch Strengthening Shampoo All Natural Moisturizing

★ 4.40 (16,757 reviews)
$13.99
Rimmel Professional Eyebrow Black Brown

Rimmel Professional Eyebrow Black Brown

★ 4.50 (16,719 reviews)
$6.40
Makartt Extension Nature Siesta Builder

Makartt Extension Nature Siesta Builder

★ 4.40 (16,687 reviews)
$7.99
NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!

NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!

★ 4.40 (16,582 reviews)
$20.50
Calgon Fragrance Japanese Blossom 8 Ounce

Calgon Fragrance Japanese Blossom 8 Ounce

★ 4.60 (16,575 reviews)
$13.14
Herbishh Color Shampoo Ml 3 Color Ammonia Free

Herbishh Color Shampoo Ml 3 Color Ammonia Free

★ 4.20 (16,540 reviews)
$35.99
IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 165, 30ml

IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 165, 30ml

★ 5.00 (16,530 reviews)
$39.99
Megalast Liquid Catsuit Lipstick 1110244

Megalast Liquid Catsuit Lipstick 1110244

★ 4.20 (16,505 reviews)
$5.18
Naturals Exfoliating Moisturizing Smoothing Anti Aging

Naturals Exfoliating Moisturizing Smoothing Anti Aging

★ 4.30 (16,469 reviews)
$9.99
Hairingrid Mannequin Cosmetology Synthetic Yaki Black

Hairingrid Mannequin Cosmetology Synthetic Yaki Black

★ 4.30 (16,263 reviews)
$22.99
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Toiletry Bathroom Organizer Toiletries Cosmetics

★ 4.60 (16,252 reviews)
$14.44
Loreal Paris Infallible Pro Glow Foundation

Loreal Paris Infallible Pro Glow Foundation

★ 4.50 (16,224 reviews)
$12.54
Maybelline New York Tattoostudio Buildable

Maybelline New York Tattoostudio Buildable

★ 4.50 (16,220 reviews)
$11.98
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Elviros Toiletry Water Resistant Toiletries Organizer

★ 4.60 (16,201 reviews)
$28.99
Dr Scholls Womens Sock Blue

Dr Scholls Womens Sock Blue

★ 4.60 (16,167 reviews)
$8.97
Rimmel Provocalips Proof Colour Kiss Off

Rimmel Provocalips Proof Colour Kiss Off

★ 4.40 (16,164 reviews)
$9.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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