Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Dr Scholls Soothing Lavender Vitamin

Dr Scholls Soothing Lavender Vitamin

β˜… 4.50 (16,144 reviews)
$8.97
Rimmel Provocalips Kissproof Lipstick Fluid

Rimmel Provocalips Kissproof Lipstick Fluid

β˜… 4.40 (16,136 reviews)
$7.99
Microplane Colossal Professional Foot File

Microplane Colossal Professional Foot File

β˜… 4.80 (16,115 reviews)
$9.99
First Aid Beauty Intense Hydration

First Aid Beauty Intense Hydration

β˜… 4.60 (16,101 reviews)
$39.61
Wet Brush Mini Detangler Hair Brush, Pink Frost, Detangling Travel Hairbrush, Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease, Pain-Free, All Hair Types

Wet Brush Mini Detangler Hair Brush, Pink Frost, Detangling Travel Hairbrush, Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease, Pain-Free, All Hair Types

β˜… 4.80 (16,072 reviews)
$5.67
One Nature Mineral Butter Argan

One Nature Mineral Butter Argan

β˜… 4.50 (15,928 reviews)
$19.92
Paul Mitchell Conditioner 33 8 Fl

Paul Mitchell Conditioner 33 8 Fl

β˜… 4.60 (15,914 reviews)
$34.00
Sacha Buttercup Flashback Wrinkles Controls

Sacha Buttercup Flashback Wrinkles Controls

β˜… 4.60 (15,899 reviews)
$32.00
Gel Nail Polish 2019 Starter

Gel Nail Polish 2019 Starter

β˜… 4.40 (15,784 reviews)
$25.99
Hydior Amber Glass Bottle Essential

Hydior Amber Glass Bottle Essential

β˜… 4.60 (15,782 reviews)
$14.99
TresemmΓ© Maximum Humidity Resistant Hairspray

TresemmΓ© Maximum Humidity Resistant Hairspray

β˜… 4.70 (15,732 reviews)
$37.99
Packs Maybelline Expert Pencils Pieces

Packs Maybelline Expert Pencils Pieces

β˜… 4.60 (15,726 reviews)
$15.33
Maybelline Makeup Eyebrow Pencils Eyeliner

Maybelline Makeup Eyebrow Pencils Eyeliner

β˜… 4.60 (15,724 reviews)
$14.84
Now Solutions Moisturizing Vitamins Phytonutrients

Now Solutions Moisturizing Vitamins Phytonutrients

β˜… 4.70 (15,715 reviews)
$10.60
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Schwarzkopf Simply Color Permanent Hair Dye, 7.5 Almond Brown, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

β˜… 4.30 (15,660 reviews)
$24.98
Sheglam Liquid Makeup Cheeks Finish

Sheglam Liquid Makeup Cheeks Finish

β˜… 4.50 (15,659 reviews)
$6.99
Dove Exfoliating Polish Scrub Pomegranate

Dove Exfoliating Polish Scrub Pomegranate

β˜… 4.60 (15,657 reviews)
$9.79
Million Paco Rabanne Men Ounce

Million Paco Rabanne Men Ounce

β˜… 4.60 (15,656 reviews)
$99.90
Canvas Block Mannequin Display Styling

Canvas Block Mannequin Display Styling

β˜… 4.70 (15,653 reviews)
$24.99
Philips Norelco Multigroom Mg3750 Attachments

Philips Norelco Multigroom Mg3750 Attachments

β˜… 4.40 (15,633 reviews)
$46.79
Suave Antiperspirant Deodorant Cherry Blossom

Suave Antiperspirant Deodorant Cherry Blossom

β˜… 4.70 (15,630 reviews)
$6.28
Tree Hut Moisturizing Shave Fluid

Tree Hut Moisturizing Shave Fluid

β˜… 4.60 (15,599 reviews)
$9.96
Travel Size Shape Tapetm Concealer

Travel Size Shape Tapetm Concealer

β˜… 4.60 (15,595 reviews)
$10.50
Loreal Paris Color Colorista Pastelpink

Loreal Paris Color Colorista Pastelpink

β˜… 4.20 (15,577 reviews)
$7.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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