Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
The Naked Bee Nourishing Body Lotion for All Skin Types (6.7 Fl oz) Moisture Replenishing Lotion for Dry Skin with Citron & Honey
The Naked Bee Lavender & Beeswax Absolute Hand and Body Lotion, 6.7oz - 2 Pack
The Naked Bee Orange Blossom Honey, Grapefruit Blossom and Coconut Honey, Hand & Body Lotion (6.7oz) - 3 Pack
Head & Shoulders Mens 2-in-1 Shampoo and Conditioner | Old Spice Swagger | Anti-Dandruff Shampoo Value Pack for Men with 1% Pyrithione Zinc, Fights Itch & Dryness, 31.4 Fl Oz Each
Easkep UV Light for Nails Lamp - 86W UV LED Nail Lamp Gel Nail Polish Curing Dryer for Salon 4 Timer Setting Auto Sensor Machine (Gold)
Blossom Cuticle Oil for Nails, Hydrating, Made in USA, Lavender, 0.5 fl. oz | Moisturizing, Scented Nail Oil Cuticle Care, Infused with Real Flowers, Jojoba Vitamin, for Skin Flower Liquid, Stuff
TKB Lip Gloss Base | Clear Versagel Base for DIY Lip Gloss, Made in USA Mineral-Oil-Free (15 oz)
Parachute Advansed Jasmine Enriched Coconut Hair Oil with Vitamin-E | For Scalp Nourishment| Stronger, Softer, Silkier Hair |Non-Sticky | All Hair Types| 6.4 Fl.oz.
Moisturizing Overnight Inspection Sensitive Irritated
Degree Men Protection Antiperspirant Deodorant
Avène Cleanance Cleansing Gel Soap Free Cleanser for Acne Prone, Oily, Face & Body, Alcohol-Free
Toiletry Small Lightweight Shaving Orange
Beyond Beauty Spring Twist Crochet Hair (1B) | 90 strands 8 Inch Fluffy Spring Twists Braiding ,Spring Twist Crochet Braids Bomb Twist Crochet Hair for Women
10 Inch Spring Twist Crochet Braids Hair for Butterfly Locs Crochet Hair | Bomb Twist Beyond Beauty Ombre Colors Synthetic Fluffy Hair Extension 3 Packs 90 Strands 135g/Pack(10 Inch, 1B)
beetles Gel Nail Polish Set - Brownie Bliss 6 Colors Nail Polish Set Light Dark Brown Nail Kit Pearl Shimmering Soak Off UV LED Lamp Needed Manicure DIY Home Gift for Women Girls
Eurow Microfiber Chemical Free Hypoallergenic Effective
Cremo Rich Lathering Vintage Suede Notes
GAOY Hot Pink Gel Nail Polish, 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home, Color 1527
Neutrogena Sheer Zinc Oxide Mineral Sunscreen SPF 50, 3 fl oz, 3 Pack | Mineral Sunscreen Lotion For Face & Body, Dry-Touch, Broad Spectrum, Water Resistant (80 min), Sensitive Skin
Rael Miracle Spot Control Cover Hydrocolloid Strips Pimple Patches (10 Ct) | Large, Rounded Protective Patch for Face, Chin, Cheek, Forehead, Patches for Blemishes, Korean Skin Care, Pore Care
Skala Cachos Hydrates Curls Eliminates
Pizazz Density Glueless Transparent Natural
Pizazz Glueless Plucked Brazilian Transparent
CAISHA 14" Wavy Clip On Ponytail With Butterfly Clip Hairpiece Heat-resistant Synthetic Fibres Brown Mix H97
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
