Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
PRETTYSHOP 14"Hair Piece Ponytail Extension Straight Light Curled Nature Looking Heat-Resisting (medium brown H85_12)
Major Dijit Quick Dry Nail Polish 12ml/0.41fl oz White Regular Lacquer Fast Drying & Long Lasting Polish Art Effect for Salon
Probelle Double Sided Multidirectional Nickel Foot File Callus Remover - Immediately Reduces calluses and Corns to Powder for Instant Results, Safe Tool (Red)
DEEKA 20 PCS Multi-colored 6" Hand-made Grosgrain Ribbon Hair Bow Alligator Clips Hair Accessories for Little Girls
Skin1004 Madagascar Centella Sensitive Acne Prone
Modelones 16PCS Plaid Nail Stamping Kit – French Tip Stamper White Black Painting Gel Polish Chrome Powder Proof Matte Gel Top Coat Gingham Template Dual Nail Art Brush Summer Manicure Gift for Women
NITION Negative Ions Ceramic Hair Dryer with Diffuser(Large Size 5.3 inch) Attachment Ionic Blow Dryer Quick Drying,1875 Watt 2 Speed / 3 Heat Settings,Cool Shot Button,Lightweight,Gold
Paul Mitchell Extra-Body Root Boost Volumizing Spray, Targeted Lift, Adds Fullness, For Fine Hair
Dove Foaming Hand Wash Coconut & Almond Milk Pack of 4 Protects Skin from Dryness, More Moisturizers than the Leading Ordinary Hand Soap, 10.1 oz
Dove Foaming Hand Wash Lavender & Rice Milk Pack of 4 Protects Skin from Dryness, More Moisturizers than the Leading Ordinary Hand Soap, 10.1 oz
Wobe Hairdressing Double Prong Curl Clips, 50pcs 1.8" Metal Alligator Hairpins for Hair Bow Pin Curl, Styling Clips for Hair Salon Barber (Black) | Rust Resistant Duck Billed Hair Clips Salon Styling Sectioning Clips for Curling, Makeup, Barber/DIY (Black)
Bioderma - Atoderm - Hydrating Shower Gel - Moisturizing Face and Body Cleanser - Body Wash for Normal to Dry Sensitive Skin
Original Chadian Chebe Powder for Hair Growth, 50 Grams | For natural, textured hair; supports strength, length retention, reduced breakage and protective styles.
Clairol Permanent Color Light Brunettes
Shine N Jam Conditioning Gel Extra Hold 16 Ounce Jar (473ml) (6 Pack)
Body Wash with Pure Epsom Salt, Glow & Radiance, Vitamin C & Citrus Essential Oils Teal's, 24 fl oz
Bic Hybrid Disposable Sensitive Cartridges
Age Beautiful Permanent Anti Aging Professional
Buxom Full-On Plumping Lip Polish, Tinted Lip Plumper Gloss, Plumping Peptides & Vitamin E, High Shine Lip Gloss, Nourishes, Moisturizes & Softens Lips, Vegan
Dreamlover Durable Ponytail Holders, Neutral Colors, 50 Pieces | Seamless Hair Ties, Stretchy Durable, For Thick Hair, Gym Home Use, Gift For All Ages
Le Male by Jean Paul Gaultier for Men 2.5 oz Eau de Toilette Spray
Dinosaur Bath Bombs for Kids with Surprise Dino Toys Inside, 6 Pack | Large Bubble Bath Bomb for Boys & Girls - Fruity Scents, USA Made - Children & Teen Gift Idea by Two Sisters
HYOUJIN Large Wide Tooth Comb Detangling for Curly,Wet,Dry Hair,White | Smooth Teeth Hair Comb For Women,Men,Shower,Detangler Brush for Reduce Hair Loss and Dandruff & Headache-Minimal breakages
Large Makeup Case, 3 Layers Makeup Bag Cosmetic Organizer Brush Bag Barber Train Case Makeup Artist Box for Hair Curler Hair Straightener Brush Set and Cosmetics
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
