Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Fanola Nutri Care Restructuring Mask

Fanola Nutri Care Restructuring Mask

β˜… 4.60 (15,548 reviews)
$15.99
Nyx Professional Makeup Liquid Lipstick

Nyx Professional Makeup Liquid Lipstick

β˜… 4.40 (15,546 reviews)
$7.99
Tarte Shape Tape Full Coverage Concealer

Tarte Shape Tape Full Coverage Concealer

β˜… 4.50 (15,539 reviews)
$32.00
Amazon Basics Alcohol Free Waterproof Dermatologist

Amazon Basics Alcohol Free Waterproof Dermatologist

β˜… 4.40 (15,456 reviews)
$23.35
Ionsense Frizz Reducing Lightweight Professional Performance

Ionsense Frizz Reducing Lightweight Professional Performance

β˜… 4.70 (15,449 reviews)
$54.99
Almay Sensitive Anti Perspirant Deodorant Fragrance

Almay Sensitive Anti Perspirant Deodorant Fragrance

β˜… 4.40 (15,443 reviews)
$6.87
Herstyler Straightening Styling Tresses Resistant

Herstyler Straightening Styling Tresses Resistant

β˜… 4.30 (15,403 reviews)
$8.99
All Purpose Gillette Styler Trimmer

All Purpose Gillette Styler Trimmer

β˜… 4.60 (15,382 reviews)
$18.99
Moisturizer Hydrating Moisturizing Hypoallergenic Non Comedogenic

Moisturizer Hydrating Moisturizing Hypoallergenic Non Comedogenic

β˜… 4.70 (15,364 reviews)
$29.82
Cetaphil Gentle Cleansing Cloths Sensitive

Cetaphil Gentle Cleansing Cloths Sensitive

β˜… 4.70 (15,334 reviews)
$29.02
Toms Maine Aluminum Deodorant Natural

Toms Maine Aluminum Deodorant Natural

β˜… 4.60 (15,304 reviews)
$9.99
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Magiczone Professional Barber Cape Hairdresser

β˜… 4.60 (15,260 reviews)
$5.49
Nivea Original Protective Lotion 2 50

Nivea Original Protective Lotion 2 50

β˜… 4.50 (15,250 reviews)
$14.01
Sinland Microfiber Facial Cloths Washcloth

Sinland Microfiber Facial Cloths Washcloth

β˜… 4.60 (15,244 reviews)
$12.99
Revlon Colorsilk Beautiful Bright Auburn

Revlon Colorsilk Beautiful Bright Auburn

β˜… 4.60 (15,210 reviews)
$15.38
Q Tips Cotton Swabs 500 Pack

Q Tips Cotton Swabs 500 Pack

β˜… 4.80 (15,185 reviews)
$11.61
Revlon Colorsilk Color Medium Blonde

Revlon Colorsilk Color Medium Blonde

β˜… 4.60 (15,179 reviews)
$12.99
Revlon Colorsilk Natural Blue Black

Revlon Colorsilk Natural Blue Black

β˜… 4.60 (15,179 reviews)
$7.49
Dove Lotion Hydrate Broad Spectrum

Dove Lotion Hydrate Broad Spectrum

β˜… 4.70 (15,169 reviews)
$9.14
Physicians Formula Waterproof Ultra Fine Eyeliner

Physicians Formula Waterproof Ultra Fine Eyeliner

β˜… 4.30 (15,143 reviews)
$9.98
Shea Moisture Hibiscus Enhancing Smoothie

Shea Moisture Hibiscus Enhancing Smoothie

β˜… 4.50 (15,122 reviews)
$8.67
JΒ·RΒ·LIGGETT'S Shampoo Bar - Tea Tree Formula, All Natural Solid Shampoo Bar for Hair with Coconut Oil & Almond Oil, Sulfate Free, GMO Free, Fragrance-Free, Managing Scalp Conditions, 3.5 oz - 1 Pack

JΒ·RΒ·LIGGETT'S Shampoo Bar - Tea Tree Formula, All Natural Solid Shampoo Bar for Hair with Coconut Oil & Almond Oil, Sulfate Free, GMO Free, Fragrance-Free, Managing Scalp Conditions, 3.5 oz - 1 Pack

β˜… 4.20 (15,109 reviews)
$12.99
Wet Brush Mini Detangler Purple

Wet Brush Mini Detangler Purple

β˜… 4.80 (15,101 reviews)
$4.94
Paris Colorista Semi Permanent Bleached Softpink

Paris Colorista Semi Permanent Bleached Softpink

β˜… 4.10 (15,078 reviews)
$9.50

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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