Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
SHANY Ultimate Fusion - 120 Color Highly Pigmented Makeup Palette Long Lasting Blendable Natural Colors Eye shadow Palette Natural Nude and Neon Combination
SHANY SHIMMER STUDIO Eye shadow Palette, Matte,Shimmer and Metallic Eye Makeup, Studio Colors for Smoky Eyes and Natural Look
Olay Body Wash for Women, Age Defying with Vitamin E, 24hr Moisturizing, Hydrating & Refreshing, B3 Vitamin Complex, Free of Parabens & Phthalates, For All Skin Types, Scented, 33 fl oz (Pack of 4)
Maybelline Sensational Ultimatte Lipstick Non Drying
Framar Animal Aluminum Sheets Highlighting
Framar Aluminum Sheets Foils Highlighting
Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula, Two-Step System, No UV Light Needed, Long Lasting | Sheer, Glittery | 785 Twinkle Whites | Iridescent White Nail Polish
Cowboy Magic Detangler Shine Ounce
Garnier Fructis Sleek & Shine Moroccan Sleek Smoothing Oil for Frizzy, Dry Hair, Argan Oil, 3.75 Fl Oz, 1 Count (Packaging May Vary) | Moroccan Sleek
Benefit Gimme Brow+ Volumizing Fiber Gel, #3 Medium Neutral Light Brown, 0.05 Fl Oz
Every Man Jack Pacific Cypress Men’s Deodorant - Stay Fresh with Aluminum Free Deodorant For all Skin Types - Odor Crushing, Long Lasting, with Naturally Derived Ingredients - 3oz (3-Pack)
Rexona Maximum Protection Confidence Deodorant
Benefit Gimme Volumizing Medium Neutral
Forpro Professional Collection Ultra Light Wrinkle Resistant
L’Oréal Paris Colour Riche Monos Eyeshadow, Grand Bleu,0.12 Ounce (Pack of 1)
Tecto Barber Scissors, Professional 6.6 inches Stainless Steel Hair Cutting Scissors, Extra Sharp Hair Cutting Scissors For Men/Women with free leather case.
modelones Gel Nail Polish Set, 6 Colors Winter Dark Nude Brown Gel Polish Glitter Pearl Cinnamon Tawny Orange Cherry Mocha Nail Polish All Skin Tones Soak OFF LED Nail Art DIY Gift
Buruis Large Capacity Waterproof Toiletry Bag for Women, Hanging Toiletry Organizer, 11"x 6.2"x 8.8", Fushcia | Honeycomb Nylon Design, Large Capacity, Dual Zippers, Sturdy Hanging Hook, Full-Size Toiletry Storage, Cosmetic Essentials
modelones Red Gel Nail Polish Set 6 Colors, White Glitter Sparkle Bright Burgundy Dark Rose Champagne Silver Candy Cane Nail Polish Kit Soak Off Nail Art Manicure Salon DIY Gift Women
MelodySusie 100 Pcs Professional Sanding Bands Nail Manicure 180 Grit File Sand Piece Set For Nail Drill Bits
Vishine Protection Foundation Polish Manicure
Old Spice Aluminum Free Deodorant for Men, 24/7 Odor Protection, 24/7 Freshness & Lasting Scent, Goes on Clear, Bearglove with Crisp Orchard Scent, 2.6 Ounce (Pack of 2)
Neutrogena Hydro Boost Whipped Body Balm With Hydrating Hyaluronic Acid for Dry To Extra Dry Skin, Lightweight & Non-greasy Daily Moisturizing Balm, 7.0 Ounce (Pack of 2)
BodyRestore Shower Steamers Aromatherapy, Self Care Gifts, Energize 15 Pack | Birthday Gifts for Women & Men, Spa Stress Relief & Relaxation, Orange & Grapefruit, Essential Oil Tablets
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
