Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Naked Bee Orange Blossom Lotion
Naked Bee Moisturizing Lotion Pomegranate
Modelones Extension Enhancement Professional Technician
Malibu Hard Water Wellness Remedy
Mehron Makeup Clown White Professional
Biolage Volumizing Lightweight Paraben Silicone Free
Dove Relaxing Chamomile Effectively Nourishing
Revlon Lustrous Lipstick Moisturizing Stealer
Revlon Colorstay Cover Foundation Beige
Kirkland Minoxidil Treatment Applicator Available
Nyx Mechanical Lip Pencil Jewel
Clubman Pinaud After Shave Lotion
Dial Body Wash Silk Magnolia
Urban Decay Glide Waterproof Pencil
Essie Salon-Quality Nail Polish, 8-Free Vegan, Cool Grayish Lavender, In Pursuit Of Craftiness, 0.46 fl oz
Maybelline Makeup Sensational Shaping Whisperer
Maybelline Makeup Color Sensational Shaping
Wet Wild Multi Stick Moisturizing Cruelty Free
Easehold Lighted Rechargeable Brightness Adjustable
Urban Decay S4030105 Eye Pncl Smoke
Herbatint Permanent Hair Dye For Women - 7M Mahogany Blonde - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair Color, 5.75 fl oz
Forever Lasting Sunless Tanning Applicator
Colorstay Lipstick Longwear Formulated Currant
Moisturizing Collagen Treatment Wrinkles Moisturizes
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.