Beauty & Personal Care Market Intelligence

Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

4,017 Products
$19.00 Avg. Price
4,749 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
🏆 See the 50 best selling Beauty & Personal Care products ›
modelones Purple Gel Nail Polish Dark Purple Nail Polish valentine New Year Party Nails Soak Off Nail Art Manicure 15 ML

modelones Purple Gel Nail Polish Dark Purple Nail Polish valentine New Year Party Nails Soak Off Nail Art Manicure 15 ML

β˜… 4.40 (10,076 reviews)
$6.99
BODY AND SPIRIT PASSION ATOMISEUR L'bel Eau de Toilette Pour femme 100 ml. (3.4 fl.oz)

BODY AND SPIRIT PASSION ATOMISEUR L'bel Eau de Toilette Pour femme 100 ml. (3.4 fl.oz)

β˜… 4.50 (10,034 reviews)
$21.49
WENNALIFE Seamless Clip In Hair Extensions, 18 Inch 130g 7pcs Chocolate Brown Hair Extensions Clip in Human Hair Invisible PU Skin Weft Natural Remy Human Hair Extensions

WENNALIFE Seamless Clip In Hair Extensions, 18 Inch 130g 7pcs Chocolate Brown Hair Extensions Clip in Human Hair Invisible PU Skin Weft Natural Remy Human Hair Extensions

β˜… 4.10 (10,026 reviews)
$47.99
WENNALIFE Seamless Clip in Hair Extensions Real Human Hair, 14 Inch 110g Ombre Walnut Brown to Ash Brown and Bleach Blonde Invisible PU Skin Weft, Natural Thick Real Hair Clip Ins for Women

WENNALIFE Seamless Clip in Hair Extensions Real Human Hair, 14 Inch 110g Ombre Walnut Brown to Ash Brown and Bleach Blonde Invisible PU Skin Weft, Natural Thick Real Hair Clip Ins for Women

β˜… 4.10 (10,026 reviews)
$122.99
Aussie Minute Miracle Conditioning Treatment

Aussie Minute Miracle Conditioning Treatment

β˜… 4.70 (9,998 reviews)
$7.97
Wet Brush Disney Princess WHOLEHEARTED Original DETANGLER-Belle Light Pink

Wet Brush Disney Princess WHOLEHEARTED Original DETANGLER-Belle Light Pink

β˜… 4.80 (9,989 reviews)
$12.22
NOW Foods Solutions, Jojoba Oil, 100% Pure Moisturizing, Multi-Purpose Oil for Face, Hair and Body, 1-Ounce

NOW Foods Solutions, Jojoba Oil, 100% Pure Moisturizing, Multi-Purpose Oil for Face, Hair and Body, 1-Ounce

β˜… 4.70 (9,940 reviews)
$3.73
Eucerin Redness Relief Night Creme - Hydrating Cream Safe for Sensitive, Redness-Prone Skin & Rosacea - 1.7 oz Jar

Eucerin Redness Relief Night Creme - Hydrating Cream Safe for Sensitive, Redness-Prone Skin & Rosacea - 1.7 oz Jar

β˜… 4.40 (9,915 reviews)
$19.84
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Burt's Bees Baby Ultra Gentle Lotion with Aloe for Sensitive Skin, Pediatrician Tested, 99.0% Natural Origin, 6 Ounces

β˜… 4.30 (9,906 reviews)
$7.99
Softsheen-Carson Sportin' Waves Maximum Hold Pomade, 3.5 oz

Softsheen-Carson Sportin' Waves Maximum Hold Pomade, 3.5 oz

β˜… 4.50 (9,891 reviews)
$24.00
SHRATE Professional High Speed Ionic Hair Dryer | Ultra-Fast Drying | 500 Million Negative Ions | Low Noise | 160000 RPM | Compact Blow Dryer with Magnetic Diffuser for Faster Drying All Hair Types

SHRATE Professional High Speed Ionic Hair Dryer | Ultra-Fast Drying | 500 Million Negative Ions | Low Noise | 160000 RPM | Compact Blow Dryer with Magnetic Diffuser for Faster Drying All Hair Types

β˜… 4.00 (9,883 reviews)
$59.49
Benefit Precisely, My Brow Pencil Ultra Fine Brow Defining Pencil # 4.5 Neutral Deep Brown, 0.02 Ounce

Benefit Precisely, My Brow Pencil Ultra Fine Brow Defining Pencil # 4.5 Neutral Deep Brown, 0.02 Ounce

β˜… 4.60 (9,875 reviews)
$21.60
Joligrace Portable Cosmetic Organizer Lockable

Joligrace Portable Cosmetic Organizer Lockable

β˜… 4.70 (9,867 reviews)
$34.99
AVON fmg Glimmer Cream Eyeliner - Starry Night Blue - 4 pack | Retractable, No Sharpening Needed, Smudge Proof, Creamy Long Lasting Formula, Gentle on Hooded and Mature Lids

AVON fmg Glimmer Cream Eyeliner - Starry Night Blue - 4 pack | Retractable, No Sharpening Needed, Smudge Proof, Creamy Long Lasting Formula, Gentle on Hooded and Mature Lids

β˜… 4.60 (9,767 reviews)
$36.00
Wennalife Human Extensions Light Double

Wennalife Human Extensions Light Double

β˜… 4.20 (9,634 reviews)
$107.99
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (3 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.

JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (3 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.

β˜… 4.60 (9,620 reviews)
$32.47
Grave Before Shave Beard Oil (Cigar Blend) 4 oz. Bottle

Grave Before Shave Beard Oil (Cigar Blend) 4 oz. Bottle

β˜… 4.60 (9,597 reviews)
$27.00
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct (Pack of 2)

L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct (Pack of 2)

β˜… 4.60 (9,588 reviews)
$23.94
IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 95, 30ml

IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 95, 30ml

β˜… 4.20 (9,530 reviews)
$44.00
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evpct 3Pcs Dark Red Deep Red Oxblood Red Matte Liquid Lipstick Lip Stain Sets for Women Matte+Lipstick Long Lasting Permanent 24 hr Hours Magic Lipstick 24 Hours original Waterproof 26

β˜… 4.00 (9,530 reviews)
$7.99
Hermosa Density Straight Frontal Hairline

Hermosa Density Straight Frontal Hairline

β˜… 4.10 (9,521 reviews)
$147.73
Perfect Barrettes Fashion Accessories Burlywood

Perfect Barrettes Fashion Accessories Burlywood

β˜… 4.60 (9,439 reviews)
$8.49
Hairingrid Mannequin Hairdresser Cosmetology R72026b0216

Hairingrid Mannequin Hairdresser Cosmetology R72026b0216

β˜… 4.50 (9,423 reviews)
$26.99
Maccibelle Cuticle Pomegranate Cracked Cuticles

Maccibelle Cuticle Pomegranate Cracked Cuticles

β˜… 4.60 (9,293 reviews)
$6.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,017 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.

4,017 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.

Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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