Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Naked Bee Orange Blossom Lotion

Naked Bee Orange Blossom Lotion

β˜… 4.70 (14,279 reviews)
$29.00
Naked Bee Moisturizing Lotion Pomegranate

Naked Bee Moisturizing Lotion Pomegranate

β˜… 4.70 (14,273 reviews)
$15.93
Modelones Extension Enhancement Professional Technician

Modelones Extension Enhancement Professional Technician

β˜… 4.00 (14,259 reviews)
$9.99
Malibu Hard Water Wellness Remedy

Malibu Hard Water Wellness Remedy

β˜… 4.50 (14,034 reviews)
$47.99
Mehron Makeup Clown White Professional

Mehron Makeup Clown White Professional

β˜… 4.60 (14,021 reviews)
$19.95
Biolage Volumizing Lightweight Paraben Silicone Free

Biolage Volumizing Lightweight Paraben Silicone Free

β˜… 4.60 (14,017 reviews)
$45.00
Dove Relaxing Chamomile Effectively Nourishing

Dove Relaxing Chamomile Effectively Nourishing

β˜… 4.70 (13,954 reviews)
$23.98
Revlon Lustrous Lipstick Moisturizing Stealer

Revlon Lustrous Lipstick Moisturizing Stealer

β˜… 4.30 (13,932 reviews)
$25.00
Revlon Colorstay Cover Foundation Beige

Revlon Colorstay Cover Foundation Beige

β˜… 4.50 (13,923 reviews)
$12.40
Kirkland Minoxidil Treatment Applicator Available

Kirkland Minoxidil Treatment Applicator Available

β˜… 4.40 (13,862 reviews)
$18.49
Nyx Mechanical Lip Pencil Jewel

Nyx Mechanical Lip Pencil Jewel

β˜… 4.40 (13,850 reviews)
$8.38
Clubman Pinaud After Shave Lotion

Clubman Pinaud After Shave Lotion

β˜… 4.70 (13,846 reviews)
$22.78
Dial Body Wash Silk Magnolia

Dial Body Wash Silk Magnolia

β˜… 4.60 (13,841 reviews)
$27.13
Urban Decay Glide Waterproof Pencil

Urban Decay Glide Waterproof Pencil

β˜… 4.30 (13,816 reviews)
$23.00
Essie Salon-Quality Nail Polish, 8-Free Vegan, Cool Grayish Lavender, In Pursuit Of Craftiness, 0.46 fl oz

Essie Salon-Quality Nail Polish, 8-Free Vegan, Cool Grayish Lavender, In Pursuit Of Craftiness, 0.46 fl oz

β˜… 4.60 (13,809 reviews)
$7.25
Maybelline Makeup Sensational Shaping Whisperer

Maybelline Makeup Sensational Shaping Whisperer

β˜… 4.40 (13,804 reviews)
$6.98
Maybelline Makeup Color Sensational Shaping

Maybelline Makeup Color Sensational Shaping

β˜… 4.40 (13,804 reviews)
$6.98
Wet Wild Multi Stick Moisturizing Cruelty Free

Wet Wild Multi Stick Moisturizing Cruelty Free

β˜… 4.30 (13,764 reviews)
$4.29
Easehold Lighted Rechargeable Brightness Adjustable

Easehold Lighted Rechargeable Brightness Adjustable

β˜… 4.30 (13,741 reviews)
$64.16
Urban Decay S4030105 Eye Pncl Smoke

Urban Decay S4030105 Eye Pncl Smoke

β˜… 4.30 (13,734 reviews)
$19.55
Herbatint Permanent Hair Dye For Women - 7M Mahogany Blonde - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair Color, 5.75 fl oz

Herbatint Permanent Hair Dye For Women - 7M Mahogany Blonde - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair Color, 5.75 fl oz

β˜… 4.20 (13,712 reviews)
$17.99
Forever Lasting Sunless Tanning Applicator

Forever Lasting Sunless Tanning Applicator

β˜… 4.30 (13,660 reviews)
$14.99
Colorstay Lipstick Longwear Formulated Currant

Colorstay Lipstick Longwear Formulated Currant

β˜… 4.20 (13,656 reviews)
$9.95
Moisturizing Collagen Treatment Wrinkles Moisturizes

Moisturizing Collagen Treatment Wrinkles Moisturizes

β˜… 4.10 (13,639 reviews)
$27.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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