Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Garnier Hair Care Fructis Style Full and Plush Mega Full Thickening Lotion, 5 Fluid Ounce
CANNI Green Gel Nail Polish, 1Pcs Emerald Dark Green Color Gel Polish Nail High Gloss Soak Off UV French Manicure Salon DIY
FOREO LUNA mini 2 Ultra-hygienic Facial Cleansing Brush All Skin Types Face Massager for Clean & Healthy Face Care Extra Absorption of Facial Skin Care Products Waterproof
Loccitane Fast Absorbing Shea Butter Cream
Kirk's Original Coco Castile Soap Fragrance Free 4 oz, Pack 18
Spray Bottle, 4 oz Fine Mist Glass Spray Bottles, Little Refillable Liquid Containers for Watering Flowers Cleaning (16 Pack, Amber)
Joico Color Balance Purple Shampoo & Conditioner Set, Eliminate Brassy and Yellow tones, for Cool Blonde or Gray Hair
JUST FOR MEN Mustache & Beard Dye, Keratin, Jet Black M-60 (3 Pack) | Mustache & Beard color jet black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
CANNI Yellow Gel Nail Polish, 1Pcs Yellow Gel Polish Color Soak Off U V Nail Manicure Salon DIY at Home
Davidoff Water Toilette Spray Women
Revlon PhotoReady Candid Natural Finish Foundation, with Anti-Pollution, Antioxidant, Anti-Blue Light Ingredients, 500 Almond, 0.75 fl. oz.
PLANTIFIQUE Foot Peeling Mask, Dermatologically Tested - 2 Pairs Strawberry | Repairs Heels & Removes Dry Dead Skin for Baby Soft Feet - Exfoliating Foot Mask for Dry Cracked Feet
Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection, SPF 30, Sun Lotion for Women, Ultra Sheer, Travel Size, No White Cast for Melanin Rich Skin - 3 fl oz, 2-Pack
Caswell-Massey Men’s Bar Soap Gift Set - Number Six Scent - Triple-Milled Moisturizing Body Soap Bars for All Skin Types, Plant-Based Formula with Essential Oils, Made in USA, 3 x 5.8 oz
NISHEL Travel Toiletry Bag for Women, Makeup Essentials Organizer, Hanging Case for Accessories, Cosmetics, Large Size, Black
stila Stay All Day® Liquid Lipstick, Matte | Long-Lasting Color Wear, No Transfer or Bleed | Hydrating & Lightweight with vitamin E & Avocado Oil for Soft Lips, 10 Fl. Oz.
Toiletry Hanging Toiletries Organizer Cosmetics
Double Rhythm 15ML Dark Brown Gel Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Deep Brown-A1446)
First Botany Himalayan Salt Body Scrub with Collagen & Stem Cells, Natural Exfoliating Salt Scrub Body & Face Souffle (20 oz)
Ciara 80 For Women By Revlon Cologne Spray, 2.3 Ounces
BaBylissPRO Nano Titanium 2000-Watt Blow Dryer with Concentrator Nozzle, Professional Grade Ionic Corded Styling Tool for Hair
evpct 1Pcs Dark Red Lip Liner and Lipstick Set Kit for Women Matte Lips Kit with Lip Liner Lip Stains Long Lasting Waterproof 24 Hour Lipstick and Lip Liners Combo Lipliners Pencil Set 09#
evpct 3Pcs Plum Purple Wine Mauve Red Lip Liner and Lipstick Set for Women Matte Matt 24 Hour Lipstick Pen and with Lip Liner Pencil Set Long Lasting 24 labial labiales mate 24 horas originales
Gigi Student Starter Waxing Kit - All-Purpose Honee Hair Removal Wax Kit with Wax Warmer, Pre & Post Care, Muslin Strips, and Applicators - At-Home & Salon Use for Face, Body, Arms, and Legs
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
