Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Neutrogena Hyaluronic Lightweight Moisturizing Non Comedogenic

Neutrogena Hyaluronic Lightweight Moisturizing Non Comedogenic

β˜… 4.40 (13,076 reviews)
$16.65
Socozy Socozy Detangler Conditioner Fruity Tutti

Socozy Socozy Detangler Conditioner Fruity Tutti

β˜… 4.40 (13,047 reviews)
$9.31
Makeup Zipper Cosmetic Organizer Elephant

Makeup Zipper Cosmetic Organizer Elephant

β˜… 4.70 (13,038 reviews)
$9.99
Prettycare Measured Pipettes Tincture Essential

Prettycare Measured Pipettes Tincture Essential

β˜… 4.70 (13,021 reviews)
$24.99
Naked Bee Lavender Absolute Personal

Naked Bee Lavender Absolute Personal

β˜… 4.70 (13,021 reviews)
$27.00
Prettycare Tincture Measured Pipettes Essential

Prettycare Tincture Measured Pipettes Essential

β˜… 4.70 (13,020 reviews)
$51.99
Prettycare Dropper Cosmetic Container Essential

Prettycare Dropper Cosmetic Container Essential

β˜… 4.70 (13,014 reviews)
$9.49
Prettycare Droppers Measured Pipettes Essential

Prettycare Droppers Measured Pipettes Essential

β˜… 4.70 (13,008 reviews)
$19.99
Oulac Lipstick Lightweight Hydrating Christmas

Oulac Lipstick Lightweight Hydrating Christmas

β˜… 4.30 (13,007 reviews)
$9.99
Lifestance Removal Sensitive Waxing Eyebrow

Lifestance Removal Sensitive Waxing Eyebrow

β˜… 4.50 (13,005 reviews)
$18.80
Sally Hansen Insta Dri Fast Dry Purples

Sally Hansen Insta Dri Fast Dry Purples

β˜… 4.40 (12,972 reviews)
$5.98
Beauty Moisturizing Exfoliating Cleanser Smoother

Beauty Moisturizing Exfoliating Cleanser Smoother

β˜… 4.80 (12,963 reviews)
$12.97
Head Shoulders Conditioner Treatment Collection

Head Shoulders Conditioner Treatment Collection

β˜… 4.60 (12,936 reviews)
$29.49
Nizoral Psoriasis Shampoo Conditioner Twinpack

Nizoral Psoriasis Shampoo Conditioner Twinpack

β˜… 4.40 (12,908 reviews)
$32.99
African Butter Natural Ra Cosmetics

African Butter Natural Ra Cosmetics

β˜… 4.50 (12,851 reviews)
$9.99
45 Chocolate Bigen Permanent Powder

45 Chocolate Bigen Permanent Powder

β˜… 4.60 (12,840 reviews)
$52.99
Jergens Natural Shower Hydration Flawless

Jergens Natural Shower Hydration Flawless

β˜… 4.30 (12,825 reviews)
$21.60
LorΓ©al Paris Match Super Blendable Apricot

LorΓ©al Paris Match Super Blendable Apricot

β˜… 4.50 (12,817 reviews)
$8.72
Bigen Powder Color Black 0 21oz

Bigen Powder Color Black 0 21oz

β˜… 4.60 (12,816 reviews)
$8.90
Luxetique Baskets Premium Vanilla Fragrance

Luxetique Baskets Premium Vanilla Fragrance

β˜… 4.60 (12,805 reviews)
$28.69
L F Ultra Precise Pencil Brunette

L F Ultra Precise Pencil Brunette

β˜… 4.60 (12,803 reviews)
$7.00
Sally Hansen Good Kind Pure Geode Collection

Sally Hansen Good Kind Pure Geode Collection

β˜… 4.40 (12,803 reviews)
$9.00
Cosmetics Cc Cream Illumination Spf

Cosmetics Cc Cream Illumination Spf

β˜… 4.50 (12,761 reviews)
$31.20
Clairol Nicen Permanent Blonde Color

Clairol Nicen Permanent Blonde Color

β˜… 4.50 (12,750 reviews)
$23.90

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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