Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Clairol Permanent Color Blonde Blondes

Clairol Permanent Color Blonde Blondes

β˜… 4.50 (12,749 reviews)
$7.98
Revolution Makeup Long Lasting Coverage Mattifies

Revolution Makeup Long Lasting Coverage Mattifies

β˜… 4.40 (12,694 reviews)
$8.33
Body Shop Clearing Facial Vegan

Body Shop Clearing Facial Vegan

β˜… 4.60 (12,655 reviews)
$14.00
Concealer Photoready Longwear Coverage Lightweight

Concealer Photoready Longwear Coverage Lightweight

β˜… 4.50 (12,611 reviews)
$9.46
Saloniture 3 Piece Microfiber Massage Table

Saloniture 3 Piece Microfiber Massage Table

β˜… 4.60 (12,597 reviews)
$19.99
Burts Bees Natural Moisturizing Multipack

Burts Bees Natural Moisturizing Multipack

β˜… 4.80 (12,585 reviews)
$11.26
Easkep Professional Setting Fingernail Toenail

Easkep Professional Setting Fingernail Toenail

β˜… 4.50 (12,584 reviews)
$21.89
Tkb Gloss Clear Versagel Mineral Oil Free

Tkb Gloss Clear Versagel Mineral Oil Free

β˜… 4.70 (12,578 reviews)
$34.95
Sweetlf Rechargeable Waterproof Electric Shavers

Sweetlf Rechargeable Waterproof Electric Shavers

β˜… 4.20 (12,495 reviews)
$50.96
Head Shoulders Shampoo Conditioner Dandruff

Head Shoulders Shampoo Conditioner Dandruff

β˜… 4.80 (12,456 reviews)
$31.52
Moisturizing Overnight Inspection Sensitive Irritated

Moisturizing Overnight Inspection Sensitive Irritated

β˜… 4.40 (12,434 reviews)
$27.99
Parachute Advansed Jasmine Enriched Coconut

Parachute Advansed Jasmine Enriched Coconut

β˜… 4.30 (12,414 reviews)
$7.49
Degree Men Protection Antiperspirant Deodorant

Degree Men Protection Antiperspirant Deodorant

β˜… 4.80 (12,411 reviews)
$7.98
Toiletry Small Lightweight Shaving Orange

Toiletry Small Lightweight Shaving Orange

β˜… 4.60 (12,348 reviews)
$9.99
Naked Bee Citron Moisturizing Lotion

Naked Bee Citron Moisturizing Lotion

β˜… 4.70 (12,322 reviews)
$17.65
Butterfly Beyond Beauty Synthetic Extension

Butterfly Beyond Beauty Synthetic Extension

β˜… 4.40 (12,318 reviews)
$23.99
Maybelline Dream Mousse Foundation Natural

Maybelline Dream Mousse Foundation Natural

β˜… 4.50 (12,310 reviews)
$9.07
Spring Crochet Braids Synthetic Extension

Spring Crochet Braids Synthetic Extension

β˜… 4.40 (12,297 reviews)
$17.99
Eurow Microfiber Chemical Free Hypoallergenic Effective

Eurow Microfiber Chemical Free Hypoallergenic Effective

β˜… 4.60 (12,253 reviews)
$14.99
Yardley London Avocado Naturally Moisturizing

Yardley London Avocado Naturally Moisturizing

β˜… 4.60 (12,218 reviews)
$5.79
Cremo Rich Lathering Vintage Suede Notes

Cremo Rich Lathering Vintage Suede Notes

β˜… 4.60 (12,209 reviews)
$9.99
GAOY Hot Pink Gel Nail Polish, 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home, Color 1527

GAOY Hot Pink Gel Nail Polish, 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home, Color 1527

β˜… 4.40 (12,208 reviews)
$5.99
American Shampoo Conditioner Bodywash Ounce

American Shampoo Conditioner Bodywash Ounce

β˜… 4.60 (12,195 reviews)
$30.88
Neutrogena Protection Water Resistant Hypoallergenic Paraben Free

Neutrogena Protection Water Resistant Hypoallergenic Paraben Free

β˜… 4.40 (12,183 reviews)
$45.58

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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