Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
O Naturals Dead Sea Salt Scrub Coconut 18oz | Exfoliating Scrub, Natural, Deep-Cleansing, Anti-Cellulite, Helps Oily Skin, Acne, Ingrown Hairs, Dead Skin Remover
JUST FOR MEN Mustache & Beard Dye, Keratin, Light-Medium Brown M-30 (3 Pk) | Mustache & Beard color light-medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin.
BOLDIFY Hair Fibers for Thinning Hair, for Women & Men, Medium Brown 28g | Instantly Fills Thinning & Fine Hair for a Fuller, Thicker Look - Thin Spot Cover Up - Hair Building Fibers & Hair Powder
Wet Brush Disney Original Detangler Brush Princess Wholehearted - Jasmine, Dark Purple - All Hair Types - Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease
EltaMD UV Facial SPF 30+ Sunscreen Moisturizer Face Lotion, Broad Spectrum Moisturizing Sunscreen with Hyaluronic Acid, Non-Greasy, Mineral-Based Face Sunscreen with Zinc Oxide, 3.0 oz Tube
Revlon PhotoReady Prime Plus Makeup Primer, Mattifying,1 fl oz | Mattifying, pore-reducing face primer with salicylic acid & AHA blurs the look of fine lines.
COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights.
Mynena Light Cool Pink Matte Liquid Lipstick | Long-Lasting Comfort | Smudge-Proof Transfer-Resistant | Full Coverage Non-Drying | Vegan & Cruelty-Free | All-Day Wear Lip Color | Clara
3-PACK Velvet Hair Tie Scrunchies for VSCO Girls & Women, THE ORIGINAL HIDDEN POCKET SCRUNCHIE with Zipper Pocket Storage, Accessories, Small Items, Keys, Money (Mocha Set)
UCANBE 2pcs Halloween Eyeshadow Palette Makeup Set, Black Red Colors Shimmer Matte Metallic Smokey Dark Eye Shadow Pallet with Soft Brush Kit, Goth Eye Make Up for Costume Joker Clown Vampire
Clairol Root Touch Up Permanent Hair Dye, 4 Dark Brown, Pack of 2
CANNI Emerald Green Gel Nail Polish, 1Pcs Dark Green Gel Polish Deep Color Soak Off U V Nail Manicure Salon DIY at Home
Kipling Women's 100 Pens Printed Case, Organize Accessories, Art Supplies, Makeup, Travel Organizer
AROMATICA Root Enhancer (2 Packs) Rosemary Water Spray for Hair Growth – Korean Hair Care Oil for Scalp Detox – Flaky & Itchy & Dry Scalp Treatment – Free from Sulfate, Silicone, and Paraben (3.38oz)
Ameli Ocean Wave Crochet Hair Deep Wave Crochet Hair Natural Black Curly Braiding Hair For Black Women Synthetic Wavy Crochet Hair 8 Packs 9 Inch 1b
L3 - Level 3 Shaving Gel - Straight Razor Shave Gel - Non-Irritating - Refreshing Smell - No Hot Towel Necessary - Level Three Razor Gel (Ice - Large)
MAREE V Line Lifting Mask with 24K Gold – Deep Collagen Face Mask for Women – Jawline Shaper Mask with Retinol & Hyaluronic Acid – Neck Tightening & Firming – Double Chin Strap for Face Lift
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Amallow 100% Grass Fed Beef Tallow for Skin Care - Face + Body - Whipped Moisturizer for Sensitive Skin - Natural Lotion, 4 FL. oz. (Unscented + Jojoba Oil)
NIXXIT Nail Biting Treatment for Kids – Pink Pen for Girls – Stop Thumb Sucking – Bitter Nail Polish Pen – No Gloss – Safe & Effective for Toddlers, Children, and Teens
Keracolor Color + Clenditioner, Semi-Permanent Hair Color, 23 Shades
Maison Francis Kurkdjian Baccarat Trotter
Mal Descendants Costume With Wig
docolor Neutral Eyeshadow Palette 9 Colors Nude Brown Eyeshadow Palette Eye Shadow Palette Makeup Palettes with Velvety and Silky Finishes Highly Pigmented Mattes Shimmers Glitter Eye Makeup Palettes
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
