Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
e.l.f. Flawless Satin Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Vegan & Cruelty-Free, Pearl, 0.68 Fl Oz (20mL)
Tree Hut Coconut Lime Body Scrub, Exfoliating Sugar Scrub, Vegan, 18 Oz
MyMagicHealer Universal Flare Care | Drawing Salve for HS, Boils, Cysts, Hemorrhoids, Pilonidal Cyst, Abscess | Anti-Chafing, Wound Care, Relief for Itching Skin w/Propolis & Egg Yolk Extract 1 oz
ARCTIC FOX Semi-Permanent Color Phantom Green - Cruelty-Free - 8 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
Nude Brown 7Colors Eyeshadow Makeup Palette with Mirror,Natural Neutral Eye Shadow Palettes for Older Women,Long Lasting Naturing-Looking,Lightweight,Waterproof,Eye Makeup Kit Travel Size,Vegan
Curly Girl Towel for Women with Curls, Anti-Frizz, Absorbent, Fast Drying, Curly Hair, Microfiber Hair Drying Towel for Curls
Revolution, Loose Baking Powder, Makeup Setting Powder, Long-Lasting Coverage, Mattifies & Reduces Shine, Banana Light, 1.12 oz
Schick Intuition Refill, Pure Nourishment Razors for Women | Intuition Razor Blades Refill with Organic Cocoa Butter, 6 Count (Pack of 1)
Punky Apple Green Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Hair Dye, Lasts Up to 35 Washes, 3.5 fl oz
e.l.f. Putty Color-Correcting Eye Brightener, Under-eye Brightener & Primer Reduces Appearance Of Dark Circles, Vegan & Cruelty-Free, Fair
REVLON One-Step Volumizer Hair Dryer and Styler – Easy Salon-Style Blowouts – Less Frizz, More Shine, and Reduced Heat Damage, for All Hair Types and Lengths (Black)
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Toffee, 1 Count
Her Fantasy Box | Charcoal Detox Exfoliating Body Wash – Activated Charcoal & Pumice Deep Cleanser with Tea Tree & Eucalyptus, Refreshing Exfoliation for Smoother Skin, Vegan & pH Balanced (8 oz)
AMY'S DIARY Nude Pink Beige Eyeshadow Palette,Natural Eye Shadow Make Up Pallets for Women,Neutral Small Cream Light Colors Eyeshadow Palette Long Lasting Naturing-Looking,Vegan
RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide, Resveratrol, Proxygen for puffy eyes, wrinkles, and crow's feet with Line Smoothing Eye Packette
ATTITUDE Colorlast Hair Shampoo, EWG Verified, For Color Treated Hair, Protects Color, Naturally Derived Ingredients, Vegan and Plant Based, Avocado Oil and Pomegranate, 32 Fl Oz
Herb & Root Body Powder Gift Set- Oprah's Favorite Things, 3 Talc-Free Scents: Lavender, Rose, Vanilla, Large Puff
LADES Facial Headband - Terry Cloth Headbands for Face Washing,Skin Care,Makeup,Bow Spa Hair Headband for Washing Face
LANEIGE Lip Glowy Balm, Peach: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
236+ PCS 45 Sheets Halloween Temporary Tattoos For Kids Zombie Makeup Kits 3D Bats Spider Web Witch Small Black Ghost Pumpkin Face Stitches Fake Scar Tattoo Stickers For Women Adult Men Skull
Maybelline Fit Me Shine-Free + Balance Foundation Stick, Multi-Use Face Makeup and Contour Stick For Natural, Matte Coverage, Toffee, 1 Count
LASHVIEW Eyelash Extensions,Ellipse Flat Eyelash Extensions 0.15mm D Curl 8-15mm Mixed Tray, Black,Individual Lashes,Super Matte Extremely Soft Professional Salon Use
Kaely 2-in-1 Dark Wine Red Metallic Lipstick and Lip Liner, Shimmer Liquid Metallic Lipsticks for Women, Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour, Vegan Makeup, 03
Kitsch Gold Hair Jewelry for Braids - Stackable Gold Hair Accessories, 3pcs | Lightweight Metal Pony Hair Pins – Instant Style For Casual, Work Or Glam Looks – Great For All Hair Types and Lengths
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
