Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Makeup Infallible Fresh Wear Foundation in a Powder, Up to 24H Wear, Waterproof, Porcelain, 0.31 oz. (Packaging May Vary)
Oulac Pale Pink Lipstick Shine for Women, 2 in 1 Glossy Light Pink Tinted Lip Balm, Hydrating Lipstick for Dry Lips, Moisture Shine Sheer Juicy Finish Vegan 2.2g/0.07oz (20)
InstaNatural Glycolic Acid Cleanser: Gentle Exfoliating, 6.7 Fl Oz | With Willow Bark and Green Trea Extract, Anti Aging, Blackhead Remover, Face Wash for Enlarged Pores and Discoloration
GIOVANNI Tea Tree Triple Treat Invigorating Conditioner - Cooling Peppermint, Eucalyptus, Rosemary, Helps Dry Flaking Scalp, Paraben Free, Helps to Moisturize, Smooth & Detangle- 8.5 oz (1 Pack)
GiGi Hair Removal Wax Warmer, Waxing Kit, Space Saver, Compact, Accomodates 8 oz and 14 oz Wax Cans, 1 Pack
Oulac Light Golden Cream Eyeshadow also for Highlighter Large Capacity Highly Pigmented Eye Shadow Waterproof &Long Lasting with Moisturizing Formula P05
SAPPHIREWIGS Brown Headband Wig Loose Body Wave Headband Wig Chocolate Brown with Tips Synthetic Headband Wigs for Women and Girls Daily Party Wear 26 Inch
Moresoo Harley Quinn Hair
First Aid Beauty - Ultra Repair Cream, Intense Hydration Whipped Colloidal Oatmeal, Clinically Proven to Strengthen Skin Barrier in 7 Days & Helps Relieve Eczema, Luxury Moisturizer, 6 oz + Bonus, 2ct
Teenitor Medium Coffin Press On Nails, 12 Color Press On Coffin Nails Set, 288pcs Glossy Glue On Nails Medium Length Press On Nails with Glue
Cleverman Medium Blond All-in-One Reusable Kit for Men's Natural-Looking Gray Coverage - Professional-Quality Hair, Beard & Mustache Color, Ammonia-Free
Cliganic Organic Argan Oil, 100% Pure - for Hair, Face & Skin | Cold Pressed Carrier Oil, 16 oz
Carmex Daily Care Moisturizing Lip Balm Pack, SPF 15, Multi-Flavor Lip Care Variety Pack Bag, 9 Count (6 Tubes, 3 Sticks)
YOOLIFE Cute Makeup Bag for Girls Women - Cosmetic Bags for Teen Girl | Personalized Gifts for Women Her | Bridal Shower Gifts | Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 13 Year Old Girls Initial A
SAVILAND 12 Colors Nail Art Pens Set - 3D Nail Polish Pens Acrylic Paint Pens Nail Markers for Nail Art Drawing Painting Nail Point Dotting Liner Pen Manicure Tools Nail Design Kit Home Nail Salon DIY
GA&EN Pink Adjustable Nail Clippers Acrylic Nail Tip Cutter Set | Nail Clipper Acrylic Nail Cutter for Nails Tip Trimmer for Flase Tips Sharp Blade Clip Tool for Salon Home Nail Art
Milani Conceal + Perfect 2-in-1 Foundation + Concealer Makeup -02-Natural | Medium-To-Full Coverage, Natural-Matte Finish. Under Eye Corrector, Cover Redness & Imperfections. Waterproof & Sweat-Proof.
Canvalite 40000Pcs 40 Colors Jelly Rhinestones for Bedazzling, 3mm Multicolor Resin Flatback Gems for Diamond Art, Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Crafting Book Shoes Nail Art
RARJSM Neon Cat Eye Gel Polish Set 6 Pcs Sparkle Diamond Glitter Hot Pink Rose Red Fuchsia Purple Ocean Navy Blue Green Fluorescent Velvet Ice Cateye Gelpolish with Magnet Stick Curing Requires
Wedding Flower Girl Hair Pins Bride Pearl Hair Piece Crystals Hair Clips Bridal Hair Accessories for Women and Girls Pack of 2 (Gold)
Maybelline New York Treatment Multi Use
Maybelline Instant Circles Treatment Concealer
COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Natural Beige 0.4 Fl Oz (Pack of 1)
Cetaphil Moisturizing Cream, 16oz (Pack of 2), Hydrating Moisturizer For Dry To Very Dry, Sensitive Skin, Body Cream Completely Restores Skin Barrier In 1 Week, Fragrance Free, Non-Greasy
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
