Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
DMSKY 60 Pack Lip Balm, Natural Lip Balm Bulk, Moisturizing Lip Balms with Vitamin E and Coconut Oilfor Chapped Lips-12 Flavors
RED Premium Bow Wow X Power Wave Durag, 360 Wave Compression Cap for Men & Women, Adjustable Hook-and-Loop Strap, Stylish & Durable, Ideal for Locs, Braids, Finger Waves (Velvet - Black)
evpct Gold Green Shimmer Chameleon Single Eye Shadow Palette Makeup for Older Women, Glitter Metallic Duochrome Duo Chrome Multichrome Gothic festival Eyeshadow Palette, Face Loose Glitter Eyeshadow
evpct Mermaid Purple Gold Holographic Chameleon Chrome Eye Shadow Palette Makeup for Older Women, Duochrome chromatic Duo Multichrome Glitter Shimmer Metallic Gothic festival Single Eyeshadow Palette
LAURA GELLER NEW YORK Modern Classic Lipstick - Red Radiance - Ultra-Rich Color - Luxurious and Lightweight - Cream Finish
docolor 2-in-1 Foundation & Bronzer Brush, Dual-Ended Face Makeup Brush with Ultra-Soft Synthetic Bristles, Perfect for Blending Liquid, Cream, Powder, 100% Vegan and Cruelty-Free
modelones Glitter Cat Eye Gel Nail Polish Kit with Magnet, 6 Colors Blue Green Purple Brown Red Orange Colorful Holographic Nail Polish Set, UV Cure Gel for DIY Manicure at Home Gift for Women
10 Boho Bracelets, Braided & Stretch Hair Ties for Thick/Thin Hair, 5 Styles, Light Coffee Colors - No Damage Ponytail Holders
MAYCHAO 15ML Dark Cherry Red Cat Eye Gel Nail Polish 1Pc Cherry Bomb Cat Eye Gel Polish Soak off Holographic Magnetic Nail Polish for Nail Art Manicure Salon DIY at Home, 0.5 OZ
Relavel Travel Makeup Train Case Makeup Cosmetic Case Organizer Portable Artist Storage Bag with Adjustable Dividers for Cosmetics Makeup Brushes Toiletry Jewelry Digital Accessories
Dial Body Wash, Silk & Magnolia, 23 Fl Oz, 3-Pack | Gentle on skin for a deep clean, with protein, dermatologist tested, free from parabens, phthalates, silicones, 3 bottles
36Pcs Valentines Day Gifts for Women - Luxury Bath and Body Gift Set Spa Gift Set for Women Beauty Care Kit | Gift for Christmas, Birthday, Mothers Day Gifts for Her Wife Perfect for Travel
Valentines Day Gifts Spa Gift Set for Women - 22 Piece Lavender Luxury Bath & Body Basket with Bath Bomb | Spa Bath Gift Set for Birthday Gifts, Mothers Day Gift, Christmas Gift for Women
RALPH LAUREN FRAGRANCES Polo - Eau de Toilette - Men's Cologne - Woody & Spicy - With Pine, Patchouli, Leather, and Tobacco - Medium Intensity - 6.7 Fl Oz
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Blonde 8G, 1 Hair Dye Kit
Beauty Glazed Big Brush Head Jelly Lip Oil, Ultra-Hydrating & Nourishing, Smooth Glossy Finish Lip Glow Oil, Shiny and Vegan Tinted Lip Gloss, Non-Sticky Formula (101# Clear Gloss)
Silver Biotics Anti-aging Colloidal Nano-Silver Facial Serum Gel | Great For Blemishes, Scars & More All Natural Face Care | 20 PPM Silversol + 2% Hyaluronic Acid | 1 fl oz
Schick Multipurpose Exfoliating Dermaplaning Precision
NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Foundation, 24h Full Coverage Matte Finish - Natural
Short Press on Nails Oval Fake Nails Coffee Brown Acrylic Glue on Nails Almond Shape Magic Mirror Gel Acrylic Press on False Nail Kit Full Cover Reusable Stick on Nails for Women Girls 24PCS
Maybelline New York Superstay Lipstick
Maybelline Superstay Liquid Lipstick Romantic
Maybelline Superstay Liquid Lipstick Seductress
dasique Shadow Palette #15 Beige Knit l Vegan, Cruelty-Free l 9 Blendable Shades in Smooth Matte and Shimmer Finishes with Gorgeous Pearls
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
