Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Melodysusie Professional Sanding Bands Manicure

Melodysusie Professional Sanding Bands Manicure

β˜… 4.70 (10,196 reviews)
$5.59
Buruis Organizer Water Resistant Toiletries Essentials

Buruis Organizer Water Resistant Toiletries Essentials

β˜… 4.50 (10,187 reviews)
$15.99
Olay Defying Vitamin Fluid Ounce

Olay Defying Vitamin Fluid Ounce

β˜… 4.80 (10,110 reviews)
$23.96
Kirks Original Coco Castile Fragrance

Kirks Original Coco Castile Fragrance

β˜… 4.70 (10,062 reviews)
$44.08
BODY AND SPIRIT PASSION ATOMISEUR L'bel Eau de Toilette Pour femme 100 ml. (3.4 fl.oz)

BODY AND SPIRIT PASSION ATOMISEUR L'bel Eau de Toilette Pour femme 100 ml. (3.4 fl.oz)

β˜… 4.50 (10,034 reviews)
$21.49
NOW Foods Solutions, Jojoba Oil, 100% Pure Moisturizing, Multi-Purpose Oil for Face, Hair and Body, 1-Ounce

NOW Foods Solutions, Jojoba Oil, 100% Pure Moisturizing, Multi-Purpose Oil for Face, Hair and Body, 1-Ounce

β˜… 4.70 (9,940 reviews)
$3.73
Eucerin Sensitive Redness Relief Soothing

Eucerin Sensitive Redness Relief Soothing

β˜… 4.40 (9,923 reviews)
$43.33
📦

Burt's Bees Baby Ultra Gentle Lotion with Aloe for Sensitive Skin, Pediatrician Tested, 99.0% Natural Origin, 6 Ounces

β˜… 4.30 (9,906 reviews)
$7.99
Softsheen Carson Sportin Waves Maximum Pomade

Softsheen Carson Sportin Waves Maximum Pomade

β˜… 4.50 (9,891 reviews)
$24.00
Joligrace Portable Cosmetic Organizer Lockable

Joligrace Portable Cosmetic Organizer Lockable

β˜… 4.70 (9,867 reviews)
$34.99
Aussie Minute Miracle Conditioning Treatment

Aussie Minute Miracle Conditioning Treatment

β˜… 4.70 (9,862 reviews)
$7.97
Avon Glimmersticks Liner Starry Night

Avon Glimmersticks Liner Starry Night

β˜… 4.60 (9,755 reviews)
$36.00
Wennalife Human Extensions Light Double

Wennalife Human Extensions Light Double

β˜… 4.20 (9,634 reviews)
$107.99
Wennalife Seamless Extensions Chocolate Invisible

Wennalife Seamless Extensions Chocolate Invisible

β˜… 4.20 (9,627 reviews)
$107.98
Wennalife Seamless Extensions Invisible Natural

Wennalife Seamless Extensions Invisible Natural

β˜… 4.20 (9,623 reviews)
$122.99
Meyers Cruelty Biodegradable Formula Essential

Meyers Cruelty Biodegradable Formula Essential

β˜… 4.80 (9,584 reviews)
$14.67
IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 95, 30ml

IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 95, 30ml

β˜… 4.20 (9,530 reviews)
$44.00
Hermosa Density Straight Frontal Hairline

Hermosa Density Straight Frontal Hairline

β˜… 4.10 (9,521 reviews)
$147.73
Benefit Precisely Pencil Ultra Fine Define

Benefit Precisely Pencil Ultra Fine Define

β˜… 4.60 (9,508 reviews)
$28.00
Perfect Barrettes Fashion Accessories Burlywood

Perfect Barrettes Fashion Accessories Burlywood

β˜… 4.60 (9,439 reviews)
$8.49
Hairingrid Mannequin Hairdresser Cosmetology R72026b0216

Hairingrid Mannequin Hairdresser Cosmetology R72026b0216

β˜… 4.50 (9,423 reviews)
$26.99
Ice Spice Wig

Ice Spice Wig

β˜… 4.10 (9,361 reviews)
$25.99
Garnier Fructis Style Thickening Lotion

Garnier Fructis Style Thickening Lotion

β˜… 4.30 (9,301 reviews)
$199.95
Loreal Paris Sublime Self Tanning Towelettes

Loreal Paris Sublime Self Tanning Towelettes

β˜… 4.60 (9,295 reviews)
$23.94

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.