Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Melodysusie Professional Sanding Bands Manicure
Buruis Organizer Water Resistant Toiletries Essentials
Olay Defying Vitamin Fluid Ounce
Kirks Original Coco Castile Fragrance
BODY AND SPIRIT PASSION ATOMISEUR L'bel Eau de Toilette Pour femme 100 ml. (3.4 fl.oz)
NOW Foods Solutions, Jojoba Oil, 100% Pure Moisturizing, Multi-Purpose Oil for Face, Hair and Body, 1-Ounce
Eucerin Sensitive Redness Relief Soothing
Burt's Bees Baby Ultra Gentle Lotion with Aloe for Sensitive Skin, Pediatrician Tested, 99.0% Natural Origin, 6 Ounces
Softsheen Carson Sportin Waves Maximum Pomade
Joligrace Portable Cosmetic Organizer Lockable
Aussie Minute Miracle Conditioning Treatment
Avon Glimmersticks Liner Starry Night
Wennalife Human Extensions Light Double
Wennalife Seamless Extensions Chocolate Invisible
Wennalife Seamless Extensions Invisible Natural
Meyers Cruelty Biodegradable Formula Essential
IL Makiage Flawless Base Foundation - Woke Up Like This, Shade 95, 30ml
Hermosa Density Straight Frontal Hairline
Benefit Precisely Pencil Ultra Fine Define
Perfect Barrettes Fashion Accessories Burlywood
Hairingrid Mannequin Hairdresser Cosmetology R72026b0216
Ice Spice Wig
Garnier Fructis Style Thickening Lotion
Loreal Paris Sublime Self Tanning Towelettes
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.