Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Soft Pink
Maybelline Waterproof Volumizing Lengthening Multiplying
L'Oreal Paris Makeup Infallible Up to 24HR Pro-Glow Foundation, Natural Buff, 1 fl oz.
Revlon PhotoReady Concealer Stick, 001 Fair, 0.11 oz | Medium to full coverage concealer delivers a luminous finish, diffusing and blurring imperfections for a natural appearance.
Maybelline Volumizing Buildable Lengthening Multiplying
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Maybelline New York Washable Volumizing
Bio-Oil Skincare Body Oil Serum, Face and Body Moisturizer with Vitamin E & A, for Scars, Stretch Marks, Sensitive Skin, All Skin Types, Dermatologist Recommended, Non-Comedogenic, 6.7 Oz
Bio-Oil Skincare Body Oil Serum, Face and Body Moisturizer with Vitamin E & A, for Scars, Stretch Marks, Sensitive Skin, All Skin Types, Dermatologist Recommended, Non-Comedogenic, 2 Oz
Green Hair Extensions Clip in 14 PCS, 22 In Colored St Patricks Day Party Highlights,Synthetic Long Straight Colorful Hairpieces for Girls Women Kids Cosplay Gift(Neon Green/Forest Green)
Punky Flame Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Hair Dye, Lasts Up to 35 Washes, 3.5 fl oz
evpct 1Pcs Dark Deep Red Lipstick, Silky Velvet Matte Lipstick Pack Sets for Women, Long Lasting Smudge Proof Lipstick Lip Stain Makeup Kit matte lipstick 24 hours original R06
Colourful Short Bob Wigs with Bangs for Women Loose Wavy Wig Curly Wavy Shoulder Length Bob Synthetic Cosplay Wig for Girl Colorful Costume Wigs, Black-Rose mixed Purple
Dr.Reju-All Advanced PDRN Rejuvenating Cream Max – 99% Pure Salmon DNA Gel Type Face Moisturizer – Optimal 1200ppm for Glass Skin & Plumping – Korean Pharmacy Anti-Aging Skin Care Face Cream -2 Fl Oz
Curly Bob Wig Human Hair Deep Wave Glueless Wigs Human Hair Pre Plucked Pre Cut 5x5 Wear And Go Glueless HD Lace Closure Wigs Human Hair For Black Women 200% Density Black Color 14 Inch
Schwarzkopf Igora Royal Copper 9-7 - Extra Light Blonde Copper Hair Colour /.
Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML
Vaseline Original Petroleum Jelly 50ml
Framar Rosé Hair Foils For Highlighting, Pop Up Hair Foil | Highlight Foils For Hair, Aluminum Foils, Salon Foils For Hair Stylist, Hair Dye Supplies, Non Slip 500 Pop Up Foil Sheets
Adore Semi Permanent Hair Color, 192 Pink Petal, 4 Fl Oz | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia, No Peroxide, No Alcohol
Eye Mask - 30 Pairs Bamboo Charcoal Under Eye Patches Skin Care Products - Eye Masks Skincare for Dark Circles and Puffiness, Reduce Wrinkles, Eye Bags and Fine Lines, for Women and Man - Black
Beetles Purple Nail Polish - Clouded Violet 0.51Fl Oz/15ML, Pastle Purple Glitter Nail Polish Quick Dry for Spring Nails, Long-Lasting Pastel Nails, Fingernail Art Effect for Manicure Salon
Tree Hut Cotton Candy Body Scrub, Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types, Self Care Gifts for Women, Vegan, 18 Oz
Beetles 1Pcs 15ml Red Nail Polish,Nail Polish Fast Drying & Long Lasting Nail Lacquer Red Cheerful Crimson Glitter Art Effect for Nail DIY Salon at Home Gifts for Women
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
