Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample โ sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here โ our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Maccibelle Cuticle Pomegranate Cracked Cuticles
Slideproof Hairstyles Accessories Suitable Occasions
Foreo Facial Cleansing Gentle Exfoliation
Wedama Accessories Watering Flowers Cleaning
Joico Balance Purple Shampoo Conditioner
Old Spice Collection Invisible Antiperspirant
Revlon Photoready Anti Pollution Foundation Almond 75
Blonde Beard
Love Ur Curls Smooth
Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection, SPF 30, Sun Lotion for Women, Ultra Sheer, Travel Size, No White Cast for Melanin Rich Skin - 3 fl oz, 2-Pack
Yardley Buttermilk Sensitive Naturally Moisturizing
Single Blade
NISHEL Travel Toiletry Bag for Women, Makeup Essentials Organizer, Hanging Case for Accessories, Cosmetics, Large Size, Black
Masquerade Mask
stila Stay All Dayยฎ Liquid Lipstick, Matte | Long-Lasting Color Wear, No Transfer or Bleed | Hydrating & Lightweight with vitamin E & Avocado Oil for Soft Lips, 10 Fl. Oz.
Toiletry Capacity Organizer Compartments Valentine
Tweezerman Amazon Exclusive Shaping Scissors
Toiletry Hanging Toiletries Organizer Cosmetics
Caswell Massey Heritage Number Three Soap Ounce
Ciara 80 For Women By Revlon Cologne Spray, 2.3 Ounces
evpct 1Pcs Dark Red Lip Liner and Lipstick Set Kit for Women Matte Lips Kit with Lip Liner Lip Stains Long Lasting Waterproof 24 Hour Lipstick and Lip Liners Combo Lipliners Pencil Set 09#
evpct 3Pcs Plum Purple Wine Mauve Red Lip Liner and Lipstick Set for Women Matte Matt 24 Hour Lipstick Pen and with Lip Liner Pencil Set Long Lasting 24 labial labiales mate 24 horas originales
Aveeno Absolutely Antioxidant Rich Non Comedogenic Dermatologist Recommended
Signature Collection Toilette Perfume Spray
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page โ closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.