Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample โ€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here โ€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Maccibelle Cuticle Pomegranate Cracked Cuticles

Maccibelle Cuticle Pomegranate Cracked Cuticles

โ˜… 4.60 (9,265 reviews)
$6.99
Slideproof Hairstyles Accessories Suitable Occasions

Slideproof Hairstyles Accessories Suitable Occasions

โ˜… 4.40 (9,226 reviews)
$6.56
Foreo Facial Cleansing Gentle Exfoliation

Foreo Facial Cleansing Gentle Exfoliation

โ˜… 4.50 (9,125 reviews)
$119.40
Wedama Accessories Watering Flowers Cleaning

Wedama Accessories Watering Flowers Cleaning

โ˜… 4.70 (8,943 reviews)
$25.99
Joico Balance Purple Shampoo Conditioner

Joico Balance Purple Shampoo Conditioner

โ˜… 4.60 (8,874 reviews)
$45.59
Old Spice Collection Invisible Antiperspirant

Old Spice Collection Invisible Antiperspirant

โ˜… 4.70 (8,842 reviews)
$19.58
Revlon Photoready Anti Pollution Foundation Almond 75

Revlon Photoready Anti Pollution Foundation Almond 75

โ˜… 4.50 (8,656 reviews)
$4.52
Blonde Beard

Blonde Beard

โ˜… 4.50 (8,562 reviews)
$30.00
Love Ur Curls Smooth

Love Ur Curls Smooth

โ˜… 4.40 (8,513 reviews)
$24.00
Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection, SPF 30, Sun Lotion for Women, Ultra Sheer, Travel Size, No White Cast for Melanin Rich Skin - 3 fl oz, 2-Pack

Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection, SPF 30, Sun Lotion for Women, Ultra Sheer, Travel Size, No White Cast for Melanin Rich Skin - 3 fl oz, 2-Pack

โ˜… 4.70 (8,472 reviews)
$7.25
Yardley Buttermilk Sensitive Naturally Moisturizing

Yardley Buttermilk Sensitive Naturally Moisturizing

โ˜… 4.60 (8,445 reviews)
$6.25
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Single Blade

โ˜… 4.30 (8,363 reviews)
$16.14
NISHEL Travel Toiletry Bag for Women, Makeup Essentials Organizer, Hanging Case for Accessories, Cosmetics, Large Size, Black

NISHEL Travel Toiletry Bag for Women, Makeup Essentials Organizer, Hanging Case for Accessories, Cosmetics, Large Size, Black

โ˜… 4.80 (8,264 reviews)
$17.99
Masquerade Mask

Masquerade Mask

โ˜… 4.70 (8,230 reviews)
$25.20
stila Stay All Dayยฎ Liquid Lipstick, Matte | Long-Lasting Color Wear, No Transfer or Bleed | Hydrating & Lightweight with vitamin E & Avocado Oil for Soft Lips, 10 Fl. Oz.

stila Stay All Dayยฎ Liquid Lipstick, Matte | Long-Lasting Color Wear, No Transfer or Bleed | Hydrating & Lightweight with vitamin E & Avocado Oil for Soft Lips, 10 Fl. Oz.

โ˜… 4.30 (8,185 reviews)
$250.00
Toiletry Capacity Organizer Compartments Valentine

Toiletry Capacity Organizer Compartments Valentine

โ˜… 4.70 (8,120 reviews)
$19.99
Tweezerman Amazon Exclusive Shaping Scissors

Tweezerman Amazon Exclusive Shaping Scissors

โ˜… 4.80 (8,087 reviews)
$20.25
Toiletry Hanging Toiletries Organizer Cosmetics

Toiletry Hanging Toiletries Organizer Cosmetics

โ˜… 4.70 (8,081 reviews)
$24.99
Caswell Massey Heritage Number Three Soap Ounce

Caswell Massey Heritage Number Three Soap Ounce

โ˜… 4.60 (8,042 reviews)
$35.99
Ciara 80 For Women By Revlon Cologne Spray, 2.3 Ounces

Ciara 80 For Women By Revlon Cologne Spray, 2.3 Ounces

โ˜… 4.60 (8,023 reviews)
$15.14
evpct 1Pcs Dark Red Lip Liner and Lipstick Set Kit for Women Matte Lips Kit with Lip Liner Lip Stains Long Lasting Waterproof 24 Hour Lipstick and Lip Liners Combo Lipliners Pencil Set 09#

evpct 1Pcs Dark Red Lip Liner and Lipstick Set Kit for Women Matte Lips Kit with Lip Liner Lip Stains Long Lasting Waterproof 24 Hour Lipstick and Lip Liners Combo Lipliners Pencil Set 09#

โ˜… 3.90 (7,903 reviews)
$7.99
evpct 3Pcs Plum Purple Wine Mauve Red Lip Liner and Lipstick Set for Women Matte Matt 24 Hour Lipstick Pen and with Lip Liner Pencil Set Long Lasting 24 labial labiales mate 24 horas originales

evpct 3Pcs Plum Purple Wine Mauve Red Lip Liner and Lipstick Set for Women Matte Matt 24 Hour Lipstick Pen and with Lip Liner Pencil Set Long Lasting 24 labial labiales mate 24 horas originales

โ˜… 3.90 (7,900 reviews)
$3.33
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Aveeno Absolutely Antioxidant Rich Non Comedogenic Dermatologist Recommended

โ˜… 4.50 (7,795 reviews)
$103.99
Signature Collection Toilette Perfume Spray

Signature Collection Toilette Perfume Spray

โ˜… 4.60 (7,655 reviews)
$109.00

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page โ€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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