Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.49, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Tree Hut Cotton Candy Body Scrub, Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types, Self Care Gifts for Women, Vegan, 18 Oz
Beetles 1Pcs 15ml Red Nail Polish,Nail Polish Fast Drying & Long Lasting Nail Lacquer Red Cheerful Crimson Glitter Art Effect for Nail DIY Salon at Home Gifts for Women
Boldify Hairline Powder, Root Touch Up Hair Color White 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
COVERGIRL Clean Simply Powder Foundation, Buff Beige , 0.44 Fl Oz (Pack of 1)
3 x Cloud Rainbow Bath Bomb from Zimpli Kids, Children's Large Bubble Bath Bomb, Vivid Rainbow Colours, Kid Gift Set
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit (Pack of 2) (Packaging May Vary)
28 Inch Glueless Wigs Human Hair Pre Plucked Pre Cut 180% Density Wear and Go Glueless Wig 13x4 HD Body Wave Lace Front Wigs Human Hair for Women Frontal Wig with Baby Hair
Bath & Body Works Vanilla Bean Noel Ultra Shea Body Cream, 8 Ounce, Multicoloured
Milani Baked Highlighter - Long-Lasting Powder for Natural Radiant Glow- Buildable & Blendable Face Makeup with Lit-From-Within Finish- Vegan, Cruelty-Free & Talc-Free, Made in Italy, Champagne D'oro | Seamless-Blend Formula Delivers A Luminous Glow. Infused With Skin-Loving Ingredients With Up To 12 Hours Of Buildable Wear.
TruSkin Vitamin C Serum for Face – Anti Aging Face Serum with Hyaluronic Acid & Vitamin E – Brightening Formula for Improving Appearance of Dark Spots, Fine Lines & Wrinkles – All Skin Types, 2 Fl Oz
TruSkin Vitamin C Serum for Face - Anti Aging Face Serum with Hyaluronic Acid & Vitamin E - Brightening Formula for Improving Appearance of Dark Spots, Fine Lines & Wrinkles - All Skin Types, 1 fl oz
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Tan, 1 Count (Packaging May Vary)
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Ivory, 1 Count (Packaging May Vary)
Nautica Voyage Eau de Toilette, Men's Fragrance, 3.3 fl oz
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 6.7Fl oz |
ChapStick Bulk Lip Balm, Cake Batter, 12-Pack - Delicious & Sweet Lip Moisturizer for Dry Lips, Birthday Gifts, Stocking Stuffers, 0.15
Maybelline Poreless Foundation Classic Oil Free
12 PCS Clip in Pink and Lake Blue Hair Extensions, 20 Inch Colorful Hair Accessories, Synthetic Straight Hairpiece for Kids Girls Women (Pink and Lake Blue)
Red and Blue Hair Extensions Clip in 12 PCS, Olldag Colored Hair Extensions Party Highlights, Colorful Straight Synthetic Hairpiece for Kids Girls Women Halloween Clown Girl Cosplay (22-inch)
VOLOOM Petite 1”Professional Hair Volumizing Iron - Medium or Fine Hair
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 7 Dark Blonde, 1 Kit (Packaging May Vary)
Catkin Eyeshadow Palettes 9 Blendable Shades Earth tone Smooth Long Lasting Eyeshadow Matte and Glitter Eye Makeup Highly Pigmented Makeup Palettes C15
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.49, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,750 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
