Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Davidoff Water Toilette Spray Women
Certified Dermatologist Disposable Towelette Washcloth
Disney Princess Wholehearted Original Detangler Jasmine
Neutrogena Bionutrients Hypoallergenic Non Comedogenic Phthalate Free
Mini Bobby Pins
VENALISA 15ml Grey Gel Nail Polish, Grey Brown Color Soak Off UV LED Nail Gel Polish Nail Art Starter Manicure Salon DIY at Home, 0.53 OZ
e.l.f. Primer-Infused Blush, Long-Wear, Matte, Bold, Lightweight, Blends Easily, Contours Cheeks, All-Day Wear, 0.35 Oz
Beetles Pink Cat Eye Gel Nail Polish - 15ML Valentines Gel Polish Light Pink Cat Eye Shimmer Glitter Gel Polish with Magnet Soak Off UV Spring Encounter Nail Art Design Manicure Gifts for Women
B Beauty Planet Makeup Mirror with Lights, Lighted Magnifying Mirror 30X with 3 Lighting and Adjustable Brightness, 2-Sided Height Adjustable Vanity Mirror for Bathroom, Gifts for Women Hot Pink
Armani Beauty - My Way - Eau de Parfum - Women's Perfume - Floral Woody Fragrance - Bergamot, Orange Blossom, Tuberose, Jasmine, Cedarwood, Vanilla and White Musk Notes
Baby Shark Kids Hair Bows - Hair Accessories Gift Set - 7 Pcs 4 Inch Bundle - Hair Bows for Girls - Different character on each clip - Alligator Clip - Ages 3 +
SpaLife Beauty Halloween Face Mask Spooky Glow Bundle | Korean Facial Masks | Pore-Refining, Detoxifying, and Brightening Face Mask Set | Halloween Gifts for Women | Facial Sheet Masks | 12 Pack
Hair Ceramic Flat Iron Volumizing Adjustable Professional
L'OCCITANE Hand Cream: Nourishes Very Dry Hands, Protects Skin, With Shea Butter, Vegan, Lavender, Cherry Blossom, Rose, Neroli Orchidee, Verbena, Peony, Barbotine
Camille Beckman Elizabeth Arden 8 Hour Intensive Hand Cream
Greenwood Essential Pure Sesame Oil (Sesamum indicum) with Glass Dropper Cold Pressed 120ml (4 oz)
Men's Face Cream Moisturizer - Anti-Aging Cream For Men, Collagen, Retinol & Hyaluronic Acid - Day & Night - Facial Skin Care- Anti Wrinkle 1.7 oz
Dark Ash Blonde
Sunscreen Broad Spectrum Moisturizing Dermatologist Recommended Mineral Based
3-PACK Velvet Hair Tie Scrunchies for VSCO Girls & Women, THE ORIGINAL HIDDEN POCKET SCRUNCHIE with Zipper Pocket Storage, Accessories, Small Items, Keys, Money (Mocha Set)
UCANBE 2pcs Halloween Eyeshadow Palette Makeup Set, Black Red Colors Shimmer Matte Metallic Smokey Dark Eye Shadow Pallet with Soft Brush Kit, Goth Eye Make Up for Costume Joker Clown Vampire
Kipling Women's 100 Pens Printed Case, Organize Accessories, Art Supplies, Makeup, Travel Organizer
AROMATICA Root Enhancer (2 Packs) Rosemary Water Spray for Hair Growth – Korean Hair Care Oil for Scalp Detox – Flaky & Itchy & Dry Scalp Treatment – Free from Sulfate, Silicone, and Paraben (3.38oz)
Ameli Ocean Wave Crochet Hair Deep Wave Crochet Hair Natural Black Curly Braiding Hair For Black Women Synthetic Wavy Crochet Hair 8 Packs 9 Inch 1b
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
