Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.49, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Reshape Collagen Body Cream + Crepey Skin Treatment Lotion Moisturizer Skin Care Set, Crepey Skin Cream Targets Wrinkles & Sagging Skin While Collagen Hydrates + Tightens Skin, 15 Fl Oz (Pack of 2)
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit
CeraVe Moisturizing Cream, Face Body Moisturizer, Normal to Dry Skin, 8 Fl Oz
Boldify Hairline Powder, Root Touch Up Hair Color Auburn 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
COVERGIRL Simply Ageless 3-in-1 Foundation - 260 Classic Tan
CANNI 9ML Gel Nail Polish Set, 6 Purple Shades UV LED Soak Off Gel Polish | Smooth Application • Highly Pigmented • Glossy Finish • Long-Lasting Wear • Nail Art • Salon DIY Manicure • Easy Application
BodyRestore Shower Steamers Aromatherapy, Self Care Gifts, Essence 15 Pack | Birthday Gifts for Men, Spa Stress Relief & Relaxation, Refreshing & Cooling,Green Tea Essential Oil Tablets
Root Touch Up Hair Color Powder for Gray Coverage and Thinning Hair - Auburn Hairline Shadow Powder for Women's Eyebrows and Men's Beard Lines, Bald Spots (Auburn)
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 7.5A Medium Ash Blonde, 1 Kit (Packaging May Vary)
BIC BodyMark Temporary Tattoo Markers for Skin, 8-Count Pack, Mixed Tip | Artists Set, Skin-Safe*, Cosmetic Quality, Water Resistant, Easy Removal, Assorted Colors, Mixed Tip Set
![L'Oréal Paris True Match Powder, Natural Buff [N3], 0.33 Oz,N3 Natural Buff,K1601103](https://m.media-amazon.com/images/I/71PlzNwbE+L._AC_UL320_.jpg)
L'Oréal Paris True Match Powder, Natural Buff [N3], 0.33 Oz,N3 Natural Buff,K1601103
Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E. Brightening Formula. Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, Glowing Skin 2 Fl Oz
Hyaluronic Acid Serum for Skin – Anti-Aging Moisturizer Face Serum for Brightening, Plumper & Smoother Skin. Non-Greasy, Ultra-Hydrating Niacinamide, B5 & Vitamin C Skin Care Facial Serum, 2 oz
Kiss Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
Disney Mickey Mouse Visor
Philips OneBlade Replacement Blades for Face/Body Kit (Pack of 2/Anti-Friction)
Makeup Vanity Mirror with LED Lights Makeup Mirror Detachable 10X Magnification, Hollywood Make Up Mirror with Lighting, Smart Touch, Rechargeable,360° Rotation, Black 13.77"x 11.81"
GELLEN 12-Color Nail Polish Set, 10ml Fall Winter Trendy Air Dry Regular Nail Polish for Women Fingernail Toe Nails, Not UV Gel, Hema Free, Non-toxic, Black White Gray Nude Red Brown Gold Silver Set
Tinkle Eyebrow Razor 12 Pieces
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Buff Beige, 1 Count (Packaging May Vary)
Olaplex N°.3PLUS Complete Repair Treatment: 3-minute Pre-shampoo Treatment to Immediately Repair Hair Damage for Softer, Stronger Hair | For Coily, Curly, Straight, and Wavy
THAYERS Alcohol-Free Rose Petal Witch Hazel Facial Toner for Glowing Skin, Soothing, Hydrating, Refreshing Toner for All Skin Types, 12oz (Packaging May Vary)
THAYERS Alcohol-Free, Hydrating Cucumber Witch Hazel Facial Toner with Aloe Vera Formula, Vegan, Dermatologist Tested and Recommended, 12 Oz (Packaging May Vary)
THAYERS Alcohol-Free, Hydrating, Unscented Witch Hazel Facial Toner with Aloe Vera Formula, Vegan, Dermatologist Tested and Recommended, 12 Oz (Packaging May Vary)
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.49, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,750 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
