Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
O'Keeffe's for Healthy Feet Foot Cream - 7 oz Tube (1 Pack) - Guaranteed Relief for Extremely Cracked, Dry Feet, Repairing Skincare, Instantly Boosts and Retains Moisture Levels
O'Keeffe's for Healthy Feet Foot Cream - 3 oz Travel Size Tube (1 Pack) - Guaranteed Relief for Extremely Cracked, Dry Feet, Repairing Skincare, Instantly Boosts and Retains Moisture Levels
Boldify Hairline Powder, Root Touch Up Hair Color Gray 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Adore Semi Permanent Hair Color, 174 Sapphire Blue, 4 Fl Oz (2 Pack) | Vegan & Cruelty-Free Blue Hair Dye | No Ammonia, No Peroxide, No Alcohol
Arabella 5x6 Ready to Go Glueless Wigs Human Hair 1B/30 Highlight Lace Front Wig Human Hair 210% Density Pre Cut Glueless Wig Real Pre Bleached Body Wave Wig (24inch, 5X6 Body Wave)
Anua PDRN Hyaluronic Acid Capsule 100 Serum, Radiant Face Serum, Hyaluronic Acid, Hydration, Moisture Plumping effect, Natural color, Fragrance free, Korean Skincare, 30ml / 1.01 fl. oz
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Warm Sun, 1 Count
Clairol Nice'n Easy Permanent Hair Dye, 6 Light Brown | Pack of 3
Dove Exfoliating Body Polish Scrub For Silky, Soft Skin Pomegranate & Shea Butter Body Scrub Exfoliates and Provides Lasting Nourishment 10.5 oz
AZUREBEAUTY Nail Polish Set Fast Drying Glitter Pink Purple Spring Summer 4 Colors Lilac Nail Polish Natural Nail Lacquer Fingernail Kit with Top Coat DIY Salon Home
Makeup Brushes BS-MALL Premium Synthetic Foundation Powder Concealers Eye Shadows Makeup 14 Pcs Brush Set, Rose Golden, with Case
Kiehl's Ultimate Strength Hand Salve, Deeply Hydrating Hand Lotion, Thick and Rich Formula for Intense Moisture and Conditioning, Protects and Repairs Dry Skin, Paraben and Gluten Free
Revlon ColorStay Full Cover Foundation, 210 Sand Beige, 1.0 fl oz | Full-coverage longwear matte foundation. Lightweight, heat & sweat resistant face makeup.
bareMinerals Original Matte Loose Powder Foundation SPF 15, Clean Mineral Powder Face Makeup, Sheer-to-Full Coverage, Reduces Shine, Dermatologist-Tested, Skin-improving Makeup For Sensitive Skin
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar, Non-Sticky Lip Gloss - Spiked Toffee (Brown Mauve)
8 PCS Hair Ties Bracelets in 8 Styles, Boho Hair Ties for Thick & Thin Hair, Cute Stretch Bracelets, Dark Coffee Colors Braided Hair Ties for Ponytail Holders, No Damage Elastics
Nyx Professional Makeup Butter Non Sticky
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Eclair (Pink)
Nyx Professional Makeup Butter Praline
Nyx Professional Makeup Butter Gloss
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)
Nyx Professional Makeup Butter Tiramisu
Nyx Professional Makeup Butter Fortune
Overall PickAmazon's Choice: Overall PickProducts highlighted as 'Overall Pick' are:Rated 4+ starsPurchased oftenReturned infrequently
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,017 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
