Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
L3 - Level 3 Shaving Gel - Straight Razor Shave Gel - Non-Irritating - Refreshing Smell - No Hot Towel Necessary - Level Three Razor Gel (Ice - Large)
Essence Princess Effect Mascara Cruelty
Amallow 100% Grass Fed Beef Tallow for Skin Care - Face + Body - Whipped Moisturizer for Sensitive Skin - Natural Lotion, 4 FL. oz. (Unscented + Jojoba Oil)
NIXXIT Nail Biting Treatment for Kids – Pink Pen for Girls – Stop Thumb Sucking – Bitter Nail Polish Pen – No Gloss – Safe & Effective for Toddlers, Children, and Teens
Maison Francis Kurkdjian Baccarat Trotter
Mal Descendants Costume With Wig
Post Malone
Cosmetic Bags for Women - Corduroy Cosmetic Bag Aesthetic Women Handbags Purses Smile Dots Makeup Organizer Storage Makeup Bag Girls Case Bags (Double Purple Green)
Nude Brown 7Colors Eyeshadow Makeup Palette with Mirror,Natural Neutral Eye Shadow Palettes for Older Women,Long Lasting Naturing-Looking,Lightweight,Waterproof,Eye Makeup Kit Travel Size,Vegan
MyMagicHealer Universal Flare Care | Drawing Salve for HS, Boils, Cysts, Hemorrhoids, Pilonidal Cyst, Abscess | Anti-Chafing, Wound Care, Relief for Itching Skin w/Propolis & Egg Yolk Extract 1 oz
Curly Girl Towel for Women with Curls, Anti-Frizz, Absorbent, Fast Drying, Curly Hair, Microfiber Hair Drying Towel for Curls
REVLON One-Step Volumizer Hair Dryer and Styler – Easy Salon-Style Blowouts – Less Frizz, More Shine, and Reduced Heat Damage, for All Hair Types and Lengths (Black)
AMY'S DIARY Nude Pink Beige Eyeshadow Palette,Natural Eye Shadow Make Up Pallets for Women,Neutral Small Cream Light Colors Eyeshadow Palette Long Lasting Naturing-Looking,Vegan
Herb & Root Body Powder Gift Set- Oprah's Favorite Things, 3 Talc-Free Scents: Lavender, Rose, Vanilla, Large Puff
236+ PCS 45 Sheets Halloween Temporary Tattoos For Kids Zombie Makeup Kits 3D Bats Spider Web Witch Small Black Ghost Pumpkin Face Stitches Fake Scar Tattoo Stickers For Women Adult Men Skull
Kaely 2-in-1 Dark Wine Red Metallic Lipstick and Lip Liner, Shimmer Liquid Metallic Lipsticks for Women, Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour, Vegan Makeup, 03
TOPEAST Birthday Gifts for Women Teen Girls - Initial Makeup Bag Travel Cosmetic Bag Toiletry Pouch, Birthday Travel Gifts for Women (Pink E)
Oulac Pale Pink Lipstick Shine for Women, 2 in 1 Glossy Light Pink Tinted Lip Balm, Hydrating Lipstick for Dry Lips, Moisture Shine Sheer Juicy Finish Vegan 2.2g/0.07oz (20)
GIOVANNI Tea Tree Triple Treat Invigorating Conditioner - Cooling Peppermint, Eucalyptus, Rosemary, Helps Dry Flaking Scalp, Paraben Free, Helps to Moisturize, Smooth & Detangle- 8.5 oz (1 Pack)
Oulac Light Golden Cream Eyeshadow also for Highlighter Large Capacity Highly Pigmented Eye Shadow Waterproof &Long Lasting with Moisturizing Formula P05
SAPPHIREWIGS Brown Headband Wig Loose Body Wave Headband Wig Chocolate Brown with Tips Synthetic Headband Wigs for Women and Girls Daily Party Wear 26 Inch
Moresoo Harley Quinn Hair
First Aid Beauty - Ultra Repair Cream, Intense Hydration Whipped Colloidal Oatmeal, Clinically Proven to Strengthen Skin Barrier in 7 Days & Helps Relieve Eczema, Luxury Moisturizer, 6 oz + Bonus, 2ct
Teenitor Medium Coffin Press On Nails, 12 Color Press On Coffin Nails Set, 288pcs Glossy Glue On Nails Medium Length Press On Nails with Glue
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
