Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
24K Gold Body Scrub, Natural Exfoliating Face Sugar Scrub With Anti-Aging Properties, Pure Skin Moisturizer, Reduce Wrinkles Deep Pore Cleansing Moisturizing Hydrating Skincare, Great Gift for Women
Cleverman Medium Blond All-in-One Reusable Kit for Men's Natural-Looking Gray Coverage - Professional-Quality Hair, Beard & Mustache Color, Ammonia-Free
Carmex Daily Care Moisturizing Lip Balm Pack, SPF 15, Multi-Flavor Lip Care Variety Pack Bag, 9 Count (6 Tubes, 3 Sticks)
YOOLIFE Cute Makeup Bag for Girls Women - Cosmetic Bags for Teen Girl | Personalized Gifts for Women Her | Bridal Shower Gifts | Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 13 Year Old Girls Initial A
Short Wigs
Small Hair Extensions
Wedding Flower Girl Hair Pins Bride Pearl Hair Piece Crystals Hair Clips Bridal Hair Accessories for Women and Girls Pack of 2 (Gold)
Maybelline New York Treatment Multi Use
Maybelline Instant Circles Treatment Concealer
DMSKY 60 Pack Lip Balm, Natural Lip Balm Bulk, Moisturizing Lip Balms with Vitamin E and Coconut Oilfor Chapped Lips-12 Flavors
RED Premium Bow Wow X Power Wave Durag, 360 Wave Compression Cap for Men & Women, Adjustable Hook-and-Loop Strap, Stylish & Durable, Ideal for Locs, Braids, Finger Waves (Velvet - Black)
evpct Gold Green Shimmer Chameleon Single Eye Shadow Palette Makeup for Older Women, Glitter Metallic Duochrome Duo Chrome Multichrome Gothic festival Eyeshadow Palette, Face Loose Glitter Eyeshadow
evpct Mermaid Purple Gold Holographic Chameleon Chrome Eye Shadow Palette Makeup for Older Women, Duochrome chromatic Duo Multichrome Glitter Shimmer Metallic Gothic festival Single Eyeshadow Palette
Light Blue Hair Dye
Rugby Sebex Medicated Dandruff Shampoo for Women and Men - 2% Sulfur and 2% Salicylic Acid Anti-Dandruff Shampoo - Helps With Symptoms of Seborrheic Dermatitis and Psoriasis - 4 Oz. (1 Pack)
10 Boho Bracelets, Braided & Stretch Hair Ties for Thick/Thin Hair, 5 Styles, Light Coffee Colors - No Damage Ponytail Holders
Lafco Golden Chestnut
36Pcs Valentines Day Gifts for Women - Luxury Bath and Body Gift Set Spa Gift Set for Women Beauty Care Kit | Gift for Christmas, Birthday, Mothers Day Gifts for Her Wife Perfect for Travel
Bliss Sage And Lemon
Valentines Day Gifts Spa Gift Set for Women - 22 Piece Lavender Luxury Bath & Body Basket with Bath Bomb | Spa Bath Gift Set for Birthday Gifts, Mothers Day Gift, Christmas Gift for Women
Size 10 Clipper Blade
RALPH LAUREN FRAGRANCES Polo - Eau de Toilette - Men's Cologne - Woody & Spicy - With Pine, Patchouli, Leather, and Tobacco - Medium Intensity - 6.7 Fl Oz
Silver Biotics Anti-aging Colloidal Nano-Silver Facial Serum Gel | Great For Blemishes, Scars & More All Natural Face Care | 20 PPM Silversol + 2% Hyaluronic Acid | 1 fl oz
Schick Multipurpose Exfoliating Dermaplaning Precision
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
