Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Nyx Professional Makeup Butter Fortune
L'Oreal Paris Cosmetics Makeup Infallible Pro-Matte Liquid Longwear Foundation, Caramel Beige, 1 fl oz
John Frieda Frizz Ease Straight Fixation Styling Crème, Straightens Frizzy Hair with Milk Protein & Almond Oil, Sleek, Shiny, Frizz-Free, ThermaGuard Heat Protection Against Damage, 5 Oz, Pack of 3
Physicians Formula Mineral Wear Talc-Free Face Powder, Light Coverage Mineral Makeup for Sensitive Skin – Buff Beige
IT Cosmetics CC+ Cream - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight Up To 24H Wear, All Skin Types
Liquid Foundation Brush for Makeup - Soft Flat Top Kabuki Foundation Brush with Dense Synthetic Bristles for Even Application of Liquid, Powder & Cream Cosmetics - Sturdy Wood & Aluminum Makeup Tools
Adore Semi Permanent Hair Color, 117 Aquamarine, 4 Fl Oz | Vegan & Cruelty-Free Blue Hair Dye | No Ammonia, No Peroxide, No Alcohol
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer, Healthier Strands, 2 Ounce
Burt's Bees Lip Balm, Classic Flavor Pack, 0.15 oz., 4 Tubes | Four Flavors, Lip Moisturizer with Beeswax, Tint-Free, Natural Origin Conditioning Treatment, Easy to Take Anywhere
Philips Oneblade Replacement Blade Supply
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4RM Dark Mahogany Red, 1 Kit (Packaging May Vary)
MRS. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
Neutrogena Cleansing Towelettes Waterproof Alcohol Free
Bath & Body Works Hello Beautiful Ultra Shea Cream - 8 Fl Oz Moisturizer for All Skin Types
Vaseline Cocoa Radiant 3-Pack – Intensive Care Moisturizing Hand and Body Lotion with Ultra-Hydrating Lipids, Pure Cocoa Butter, 10 Oz Ea
L.A. Girl HD Pro.Conceal, Cool Pink Corrector GC965
MelodySusie Nail Strengthener and Growth Treatment, 2-in-1 Ridge Filling Base Coat & Glossy Concealer Polish for Damaged Nail Repair and Healthy Shine,Gifts for Women 15ml 0.5 Fl Oz Sparkling Pink
Burts Bees Moisturizing Pomegranate Extracts
UCANBE Spotlight Eyeshadow Palette + 15 PCS Eye Brushes Makeup Set, Professional 40 Color Matte Shimmer Glitter Eye Shadow Pallet Highly Pigmented Waterproof Long Lasting Make up Pallete
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Citrus & Herbal Musk 2.65oz
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Lavender & Rose 2.65oz
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Sea Salt & Cedar 2.65oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
