Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Maybelline Superstay Liquid Lipstick Romantic

Maybelline Superstay Liquid Lipstick Romantic

β˜… 4.40 (1,896 reviews)
$9.89
Maybelline Superstay Liquid Lipstick Seductress

Maybelline Superstay Liquid Lipstick Seductress

β˜… 4.40 (1,891 reviews)
$9.82
dasique Shadow Palette #15 Beige Knit l Vegan, Cruelty-Free l 9 Blendable Shades in Smooth Matte and Shimmer Finishes with Gorgeous Pearls

dasique Shadow Palette #15 Beige Knit l Vegan, Cruelty-Free l 9 Blendable Shades in Smooth Matte and Shimmer Finishes with Gorgeous Pearls

β˜… 4.30 (1,888 reviews)
$28.26
Maybelline Waterproof Volumizing Lengthening Multiplying

Maybelline Waterproof Volumizing Lengthening Multiplying

β˜… 4.50 (1,851 reviews)
$10.82
Maybelline Volumizing Buildable Lengthening Multiplying

Maybelline Volumizing Buildable Lengthening Multiplying

β˜… 4.50 (1,851 reviews)
$9.20
Maybelline New York Washable Volumizing

Maybelline New York Washable Volumizing

β˜… 4.50 (1,848 reviews)
$10.82
Mighty Patch Hydrocolloid Absorbing Pimple

Mighty Patch Hydrocolloid Absorbing Pimple

β˜… 4.60 (1,846 reviews)
$21.97
Mighty Patch Hydrocolloid Absorbing Count

Mighty Patch Hydrocolloid Absorbing Count

β˜… 4.60 (1,846 reviews)
$12.99
Bio Oil 200ml Multiuse Skincare 6 7oz

Bio Oil 200ml Multiuse Skincare 6 7oz

β˜… 4.60 (1,791 reviews)
$29.97
Green Hair Extensions Clip in 14 PCS, 22 In Colored St Patricks Day Party Highlights,Synthetic Long Straight Colorful Hairpieces for Girls Women Kids Cosplay Gift(Neon Green/Forest Green)

Green Hair Extensions Clip in 14 PCS, 22 In Colored St Patricks Day Party Highlights,Synthetic Long Straight Colorful Hairpieces for Girls Women Kids Cosplay Gift(Neon Green/Forest Green)

β˜… 4.20 (1,782 reviews)
$0.64
evpct 1Pcs Dark Deep Red Lipstick, Silky Velvet Matte Lipstick Pack Sets for Women, Long Lasting Smudge Proof Lipstick Lip Stain Makeup Kit matte lipstick 24 hours original R06

evpct 1Pcs Dark Deep Red Lipstick, Silky Velvet Matte Lipstick Pack Sets for Women, Long Lasting Smudge Proof Lipstick Lip Stain Makeup Kit matte lipstick 24 hours original R06

β˜… 4.00 (1,777 reviews)
$7.99
Colourful Short Bob Wigs with Bangs for Women Loose Wavy Wig Curly Wavy Shoulder Length Bob Synthetic Cosplay Wig for Girl Colorful Costume Wigs, Black-Rose mixed Purple

Colourful Short Bob Wigs with Bangs for Women Loose Wavy Wig Curly Wavy Shoulder Length Bob Synthetic Cosplay Wig for Girl Colorful Costume Wigs, Black-Rose mixed Purple

β˜… 4.50 (1,772 reviews)
$26.74
Waterproof Toiletry Bag

Waterproof Toiletry Bag

β˜… 4.60 (1,754 reviews)
$39.95
Vaseline Original Petroleum Jelly 50ml

Vaseline Original Petroleum Jelly 50ml

β˜… 4.50 (1,691 reviews)
$3.99
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Swarovski Crystals Bulk

β˜… 4.70 (1,670 reviews)
$26.99
Beetles Pink Nail Polish - 15ML Quick Dry Nail Polish Glitter Gold Pink Nail Lacquer Shimmer Fingernail Polish Art Effect for Nail Salon-Quality

Beetles Pink Nail Polish - 15ML Quick Dry Nail Polish Glitter Gold Pink Nail Lacquer Shimmer Fingernail Polish Art Effect for Nail Salon-Quality

β˜… 4.40 (1,664 reviews)
$8.99
Tree Hut Cotton Candy Sugar

Tree Hut Cotton Candy Sugar

β˜… 4.80 (1,638 reviews)
$10.09
Beetles 1Pcs 15ml Red Nail Polish,Nail Polish Fast Drying & Long Lasting Nail Lacquer Red Cheerful Crimson Glitter Art Effect for Nail DIY Salon at Home Gifts for Women

Beetles 1Pcs 15ml Red Nail Polish,Nail Polish Fast Drying & Long Lasting Nail Lacquer Red Cheerful Crimson Glitter Art Effect for Nail DIY Salon at Home Gifts for Women

β˜… 4.40 (1,632 reviews)
$8.99
Flower Girl Wand

Flower Girl Wand

β˜… 4.70 (1,611 reviews)
$17.63
28 Inch Glueless Wigs Human Hair Pre Plucked Pre Cut 180% Density Wear and Go Glueless Wig 13x4 HD Body Wave Lace Front Wigs Human Hair for Women Frontal Wig with Baby Hair

28 Inch Glueless Wigs Human Hair Pre Plucked Pre Cut 180% Density Wear and Go Glueless Wig 13x4 HD Body Wave Lace Front Wigs Human Hair for Women Frontal Wig with Baby Hair

β˜… 4.20 (1,594 reviews)
$129.99
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Truskin Naturals Vitamin Topical Hyaluronic

β˜… 4.40 (1,557 reviews)
$34.99
Zimpli Ten Year Old Birthday

Zimpli Ten Year Old Birthday

β˜… 4.40 (1,548 reviews)
$8.91
Maybelline Poreless Foundation Classic Oil Free

Maybelline Poreless Foundation Classic Oil Free

β˜… 4.50 (1,545 reviews)
$8.98
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Long Hair Clip

β˜… 4.30 (1,541 reviews)
$13.69

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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