Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.49, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Citrus & Herbal Musk 2.65oz
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Sea Salt & Cedar 2.65oz
Paulas Choice Skin Perfecting Exfoliant Facial Lines 1 1oz
Maybelline Temptation Eyebrow Definer Pencil
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Eucalyptus & Mint 2.65oz
Paulas Choice Skin Perfecting Salicylic Exfoliant
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Powder & Cotton 2.65oz
Beetles Pastel Gel Nail Polish Set, Dreamy Aesthetic Gel Polish | 6 Colors Soft Purple Light Blue Glitter Shades with Soak-Off UV LED Formula for DIY Nail Art
Lime Crime Unicorn Full Coverage Hair Dye, Sea Witch (Rich Teal) | Green Hair Dye - Temporary Hair Dye, Conditions & Moisturizes, Sugary Citrus Vanilla Scent, Vegan & Cruelty-Free
Okeeffes Working Hands Cream Ounce
wet n wild Photo Focus Matte Liquid Foundation Caramel, Vegan & Cruelty-Free
Postpartum Bath Salt (3 Pack) Postpartum Bath Soaks USP Grade Epsom Salt with Pure Essential Oils in BPA Free Pouch with Press Lock Seal Made in USA Three 2 Lbs Pouches 6 Lbs Total
Colossal Foot rasp Foot File and Callus Remover. Best Foot Care Pedicure Metal Surface Tool to Remove Hard Skin. Can be Used on Both Wet and Dry feet, High Grade Stainless Steel File
Hempz Original Daily Moisturizing Body Lotion, Floral Banana, 17 Fl Oz | Pure Hemp Seed Oil for Dryness, Shea Butter & Ginseng, Floral & Banana, 48-Hour Hydration, Vegan & Cruelty-Free, Paraben-Free
Hempz Limited Edition Vanilla Plum Moisturizing Body Lotion - 17 Fl Oz
Nyx Professional Makeup Waterproof Eyeliner
L'Oreal Paris Makeup Infallible Full Wear Waterproof Matte Concealer, Full Coverage, Porcelain, 0.33 fl. oz.
COSRX Snail Mucin 96% Repairing Serum, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, 100ml, Korean Skin Care
tarte shape tape concealer – Full-Coverage Creaseless Soft Matte Finish, Brightening Under-Eye & Face Makeup, 16hr Longwear, Vegan & Cruelty-Free
Schwarzkopf Professional IGORA Royal Hair Color Color 9-98 (Colorists´s Color Creme) 2 oz
Club De Nuit Intense for Men Eau de Parfum Spray, 6.8 Ounce / 200 ml
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 21 Starry Night (Bright Black), Pack of 1 Hair Dye Kit
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.49, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,750 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
