Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Nautica Voyage Eau Toilette Men
Nautica Voyage Eau Toilette Spray
12 PCS Clip in Pink and Lake Blue Hair Extensions, 20 Inch Colorful Hair Accessories, Synthetic Straight Hairpiece for Kids Girls Women (Pink and Lake Blue)
Kaely 6 Pack Fruit Face Masks for Kids, Kids Face Mask Spa Day Kit Supplies, Spa Party Favors for Teens Girls Women, Sheet Facial Mask Skincare Gifts Set, Moisturize Soothe for All Skin Types, 01
Red and Blue Hair Extensions Clip in 12 PCS, Olldag Colored Hair Extensions Party Highlights, Colorful Straight Synthetic Hairpiece for Kids Girls Women Halloween Clown Girl Cosplay (22-inch)
Catkin Eyeshadow Palettes 9 Blendable Shades Earth tone Smooth Long Lasting Eyeshadow Matte and Glitter Eye Makeup Highly Pigmented Makeup Palettes C15
Cerave Moisturizing Lotion Hyaluronic Fragrance
Cerave Moisturizing Cream Moisturizer Normal
Cerave Moisturizing Cream Daily Moisturizer
CANNI Purple Gel Nail Polish Set – 6 Colors 9ML Violet, Dark Purple, Lavender, Pastel Pink – Soak Off UV LED Nail Gel Kit for DIY Art, Summer Manicure, Home or Salon Use
Root Touch Up Hair Color Powder for Gray Coverage and Thinning Hair - Auburn Hairline Shadow Powder for Women's Eyebrows and Men's Beard Lines, Bald Spots (Auburn)
Permanent Hair Removal
Aquaphor Healing Ointment Moisturizing Protectant
Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E. Brightening Formula. Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, Glowing Skin 2 Fl Oz
Disney Mickey Mouse Visor
Strip Eyelash Adhesive Clear 0 176
GELLEN 12-Color Nail Polish Set, 10ml Fall Winter Trendy Air Dry Regular Nail Polish for Women Fingernail Toe Nails, Not UV Gel, Hema Free, Non-toxic, Black White Gray Nude Red Brown Gold Silver Set
Tinkle Eyebrow Razor 12 Pieces
Tinkle Eyebrow Razor Pack 6
Olaplex Hair Perfector Repairing Treatment
THAYERS Alcohol-Free Rose Petal Witch Hazel Facial Toner for Glowing Skin, Soothing, Hydrating, Refreshing Toner for All Skin Types, 12oz (Packaging May Vary)
Thayers Alcohol Free Hydrating Dermatologist Recommended
Thayers Alcohol Free Witch Formula Unscented
evpct Dark Purple Cat Eye Coffin Press on Nails Square Medium, Medium Square Stick on Nail for Women Gift, Dark Purple Metallic Glitter Glossy Reusable Soft Gel Press on Acrylic Fake Nail with Design
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
