Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
I Belli Capelli Torrano Gel Keratin Hair Treatment -Straightening in 1 Step, Formaldehyde Free-Nanoplastia Para Alisar Cabello, Keratina Organica Sin Formol Para Alisar el Pelo - Nano Keratin (500ml)
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 19oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Foundation, 24h Full Coverage Matte Finish - Light Ivory
Beetles 2Pcs 15ml Gel Base and Top Coat Set - Upgrade No Wipe Extra Glossy Top Coat Finish for Gel Nail Polish, Soak Off UV/LED Lamp Needed, Essentials for Long-Lasting Manicure Kit
![Revlon Colorsilk Beautiful Color, Natural Blue Black [12] 1 ea (Pack of 2)](https://m.media-amazon.com/images/I/71AUGEYDBpL._AC_UL320_.jpg)
Revlon Colorsilk Beautiful Color, Natural Blue Black [12] 1 ea (Pack of 2)
Maybelline New York Dream Matte Mousse Foundation, Natural Beige, 0.64 oz.
Leopard 23 Pcs Skin Care Set for Women, Bath and Body Set, Spa Gift Baskets, Birthday Gifts, Day Cream, Peptide Serum, Bath Oil, Sheet Mask, Clay Mask, Bath Bombs, Christmas, Valentines, Mother Day
Lululun 28 EA Vitamin C Face Mask for Women & Men with 7 Herbs & 7 Vitamins for Pore Firming & Even Toning Skin, Daily Face Masks Skincare, Hydrating Facial Mask, Face Mask Sheets from Japan HYDRA V
5 PCS Bridal Flower Wedding Hair Pins Crystal Pearl Hair Clips Headpiece Gold Wedding Hair Accessories Jewelry with Rhinestone for Brides Bridesmaids Women Girls Updo, Romantic Lilac Purple
SODLIS 5x5 HD Lace Closure Wigs Wear And Go Glueless Wigs Human Hair Pre Plucked With Baby Hair Ready to Go Deep Wave Lace Front Wigs Human Hair for Women (Black, 22 Inch, Curly)
Schwarzkopf Simply Color Permanent Hair Dye, 7.5 Almond Brown, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
Canitor Spa Headband Wrist Bands Set with Hair Clips Skincare for Washing Face Skin Care Makeup Preppy Tween Teen Girl Gifts Cute Trendy Stuff Hair Accessories for Women (pink)
Skin Care Set w/Korean Rice Extract for Hydration,Glow,Repair &Radiant Skin | 5Pcs Women Teen Glass Skincare Routine Kit Self Care Gifts for Women Mom Wife Teenage Girl Valentines Christmas Gifts
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 2 Count
Loreal Paris Voluminous Blackest Black
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Black Brown, 0.28 Fl Oz., 1 Count
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count
Kintion 2025 Pocket Mirror, Rechargeable Dimmable 3 Color Lighting 1X/3X LED Compact Travel Makeup Mirror for Purse, Portable, Folding, Handheld, Small Lighted Mirror for Women Gift, Purple
Deep Cleansing Shampoo for Kids - Paraben & Sulfate Free Kids for Oily Hair and Scalp with Tea Tree and Rosemary Essential Oils - Gentle Nourishing Shampoo for Build Up Flakes and Dry Scalp
Aztec Secret – Indian Healing Clay – Deep Pore Cleansing Facial & Body Mask – The Original 100% Natural Calcium Bentonite Clay – New Version 2-32 Oz (Pack of 1)
Aztec Secret– Indian Healing Clay 16 Oz – Deep Pore Cleansing Facial & Body Mask – The Original 100% Natural Calcium Bentonite Clay – New Version 2
Duufin 60 Pieces Hand Sanitizer Holder Empty Travel Size Bottles Set Including 30 Pieces Clear Refillable Bottles and 30 Pieces Black Hand Sanitizer Holders for Keychain Backpack and Purse
Loreal Paris Voluminous Original Building
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
