Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
HommeFace Men’s Daily Trio 3-Step Daily Routine Set with Face Wash, Herbal Spray Toner & Moisturizer - Korean Skincare Technology with CICA, Tea Tree Leaf & Witch Hazel Extracts, for All Skin Types
CHARMACY Multichrome 2 in 1 Cream Eyeshadow Stick, Waterproof Eye Brightener Highlighter Stick Makeup, High Pigmented, Smudge-Proof, Vegan & Cruelty-Free (SET1-901/903/905)
Club De Nuit Intense by Armaf for Men - 5.07 oz Parfum Spray
Morphe Pulp Fantasy Artistry Palette - Foil-Effect Eyeshadow Palette with Matte, Shimmer & Foil Finishes - Violet, Rich Taupe & Brown Eyeshadow with Luminous Payoff (0.35 oz)
12PCS Colored Red and Blue Hair Extensions 22 Inch Colorful Clip in Hair Extensions Straight Synthetic Hairpiece for Women Kids Girls Halloween Christmas Cosplay, (Red+Blue)
AZEN 30 Sets Bulk Gifts, Hand Cream and Lip Balm Bulk Set with Organza Bag Thank You Card, Baby Shower Wedding Gift for Guests, Bridal Wedding Favors for Guests, Mothers Day Gifts Stocking Stuffers
Box Braid Crochet Hair 20 Inch Crochet Box Braids Pre Looped Crochet Braids for Black Women Soft Medium Size Braided Hair Extension 1B Black Color 6 Packs Chicmoi (1B, 20 inch box braids 6 Packs)
LILY SADO MATCHA MADE IN HEAVEN™ Green Tea Matcha & Avocado Face Mask - Natural Organic Vegan Facial Mask - Anti-Aging Antioxidant Defense Against Acne, Blackheads & Wrinkles – Get Visible Results
Conair Double Ceramic Curling 2 Inch
Glueless Wigs Human Hair Pre Plucked Pre Cut 6x4 Straight Lace Front Wigs Human Hair 20 Inch Hd Lace Front Closure Wigs for Women 180% Density Wear and Go Glueless Wig Ready to Wear Black
54Pcs Hair Ties for Girls and Women, Nylon Hair Elastics Hair Bands Ponytail Holders Soft Hair Ties No Damage for Girls Thick Straight Curly Hair Multi-colored
PYUNKANG YUL Moisture Serum for Face - Korean Face Serum with Oriental herbs and Olive Oil giving Oil and Water Balance and Skin Calming Effect - Moisturizer for Oily and Combination Skin - 3.4 Fl Oz
Beef Tallow Soap Bar – All Natural Grass Fed Tallow Soap Unscented – Moisturizing Face & Body Wash Great for Eczema, Dry, Itchy, Sensitive Skin – Handcrafted Bath Soap for Adults, Kids, Made in USA
SHASH Since 1869 Made in Germany Wooden Paddle Brush - Gently Detangles, Styles, Conditions Hair with Minimal Frizz and Breakage - Safe for All Hair Types, Wet or Dry - Eco-Sourced Wood
e.l.f., Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glistening Peach, 0.17 Oz
GOODY Planet Spider Claw Hair Clip, 4-Count - Assorted Bright Colors - Medium to Long Hair - Long-lasting & Will Not Slip - Pain-Free Hair Accessories for Women, Men, Boys & Girls - All Hair Types
CeraVe AM Facial Moisturizing Lotion with SPF 30, Oil-Free Face Moisturizer with SPF, Formulated with Hyaluronic Acid, Niacinamide & Ceramides, Non-Comedogenic, Broad Spectrum Sunscreen, 3 Ounce
Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize, Strengthen, & Style Your Beard - Medium Hold - Naturally Derived Ingredients like Candelilla Wax & Shea Butter - 2 oz (2 pack)
FOREO Bear Microcurrent Facial Device - Face Sculpting Tool - Instant Face Lift - Firm & Contour - Non-Invasive - Increases Absorption of Facial Skin Care Products - Fuchsia
Armaf Club de Nuit Intense Cologne for Men 3.6 oz Eau De Toilette Spray
Murad Vita-C Glycolic Serum - Advanced Brightening Vitamin C and Glycolic Acid Face Serum for Improved Skin Tone and Texture - Gold-Stabilized Vitamin C for Enhanced Efficacy and Potency
BARSDAR Hot Pink Clip in Hair Extensions - Colored Hot Pink Straight Hair Extensions for Women - 22 Inch 12 PCs Colorful Synthetic Clip Party Highlight Hairpieces Christmas Halloween
BOYATU Travel Makeup Bag Cosmetic Bags for Women: 3 Pcs Set Large Capacity Make up Bag with Handle - Crocodile Pattern Vegan Leather Toiletry Bags Travel Essentials with Compartments(E-3-Blue)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
