Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Burt's Bees Lip Balm - Original Beeswax 12 Count Pack in Bulk, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 12 Tubes, 0.15 oz
Paulas Choice Skin Perfecting Exfoliant Facial Blackheads
Natural Native Salt Cedar Deodorant
Native Deodorant Aluminum Parabens Eucalyptus
Paulas Choice Skin Perfecting Salicylic Exfoliant
Native Deodorant Without Aluminum Parabens
Native Lavender Rose Deodorant 2 65oz
Native Deodorant Powder Cotton 2 65oz
Okeeffes Working Hands Cream Ounce
Postpartum Bath Salt (3 Pack) Postpartum Bath Soaks USP Grade Epsom Salt with Pure Essential Oils in BPA Free Pouch with Press Lock Seal Made in USA Three 2 Lbs Pouches 6 Lbs Total
Colossal Remover Pedicure Surgical Stainless
Nyx Professional Makeup Waterproof Eyeliner
Hempz Body Lotion Grapefruit Moisturizing
Hempz Natural Herbal Body Moisturizer
Color Nymph Makeup Kit for Teens, All in One Makeup Kit for Women Included 24 Colors of Matte Shimmer Eyeshadow, Highly Pigmented Lip Glosses, Eyeliner Pencil, Brushes, and Mirror
Hempz Exotic Herbal Moisturizer Green
Cosrx Repairing Hydrating Secretion Phthalates
I Belli Capelli Torrano Gel Keratin Hair Treatment -Straightening in 1 Step, Formaldehyde Free-Nanoplastia Para Alisar Cabello, Keratina Organica Sin Formol Para Alisar el Pelo - Nano Keratin (500ml)
Beetles Wipe Gel Coat Base
Cerave Hyaluronic Ceramides Niacinamide Non Drying
Crave Naturals Glide Detangling Adults
Detangling Brush Detangler Tangle Adults
Leopard 23 Pcs Skin Care Set for Women, Bath and Body Set, Spa Gift Baskets, Birthday Gifts, Day Cream, Peptide Serum, Bath Oil, Sheet Mask, Clay Mask, Bath Bombs, Christmas, Valentines, Mother Day
Lululun 28 EA Vitamin C Face Mask for Women & Men with 7 Herbs & 7 Vitamins for Pore Firming & Even Toning Skin, Daily Face Masks Skincare, Hydrating Facial Mask, Face Mask Sheets from Japan HYDRA V
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
