Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glimmering Guava, 0.17 Oz
L'UGX Milky White Glitter Gel Nail Polish 15ML Neutral Sparkle Sheer Gel Polish U V Jelly Translucent Natural French Gel Nail Color for DIY Manicure at Home Salon Holiday Gifts for Women
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Bronzed Cherry, 0.17 Oz
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Luminous Berry, 0.17 Oz
VEYESBEAUTY Brown Manga Lash Clusters Kit Eyelash Extensions Thin & Invisible Band DIY Individual False Eyelashes Newbie's Five-Second Series Wispy Lash Tray, with Clear Bond&Seal Remover Applicator
Wand Curling Iron Hair Crimper, Emocci Pro Large 3 Barrels (0.35"-1.25" Ceramic Barrel) Hair Wand Curler for Women Beach Waves Instant Heat Hair Waver Set for Long Hair Curlers 5-in-1 Curling Wand Set
L'ANZA Healing Moisture Shampoo, Hydrates & Heals Damaged Hair, Deep Hydration, Softens, Anti-Frizz, Restores Elasticity, Color Safe Anti-Humidity Daily Wash, Strengthening, Sulfate Free
Advanced Clinicals Multi Peptides Serum For Face | Visible Anti Aging Hydrating Collagen Peptide Facial Serum With Vitamin E Helps Improve Look Of Wrinkles, Puffiness, & Uneven Skin Tone, 1.75 Fl Oz
O NATURALS 100% Natural Bar Soap - Gift Set - Organic Ingredients & Essential Oils - Spa Gifts for Women & Men, Body Wash & Face Soap - 6PC Green Tea Soap Collection - Mothers Day Gifts
Wavertree & London Sandalwood Patchouli Scented Natural Soap Bar, 7oz Moisturizing French Triple Milled Soap Bar for Women & Men Enriched with Organic Shea Butter, Pure Bath & Body Soap (1 Bar)
Mayan's Secret - Pure Cold-Pressed Castor Oil Organic Hexane-Free Unrefined 4 fl oz Glass Bottle – Natural Castor Oil for Hair Growth, Eyelashes, Eyebrows, Skin, Face & Body – USDA Certified
Victorias Secret Fragrance Lotion Ounce
TRIIPPY Straight Bundles Human Hair,SoftMAX 15A+ Raw Virgin Hair Bundles | 100% Cambodian Hair,Sew In Weave Single Bundle,Triple The Lifespan Over Regular Virgin Hair,No.1 Raw Hair Brand On Amazon
Yinke 15V HQ8505 Type-C Shaver Adapter Charging Converter for Philips Norelco 7700/7500/7400 3500/5300 Series, OneBlade QP6520 QP6530 QP6510, USB-C Shaver Charger Converter without Charger Cord (1 PC)
Organic Aloe Vera Face Cream & Body Moisturizing Cream, Natural Aloe Vera Lotion with Vitamin E Oil, Vitamin C, Retinol Cream, Shea Butter – Anti Aging Face Moisturizer for Women, Dry Skin (8 oz)
bareMinerals Original Loose Powder Foundation SPF 15 - Powder Face Makeup with Added Sun Protection - Sheer to Full Coverage Foundation
YTD Likomey Color Changing Gel Nail Polish,15ml Turquoise To Brown Shimmer Glitter Mood Temperature Change Colors UV Nail Gel,Fall Winter Thermal Ombre Manicure Varnish,WB430
Birthday Gifts for Women Mom Wife Sister Daughter Friends Her, Unique Mothers Day Anniversary Thank You Christmas Get Well Soon Spa Gift Baskets, Self Care Gift for Women Sympathy Care Package(S)
Eyebrow Pencil, 2-in-1 Waterproof Eyebrow Pen with 4 Tip Brow Pen and Ultra-Precise Brow Pencil, with Dual-ended Eyebrow Brush, Eyebrow Makeup for Natural Looking Eyebrows - Dark Brown
Ear and Nose Hair Trimmer Clipper - 2026 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women,Battery-Operated Trimmer with IPX7 Waterproof,Dual Edge Blades for Easy Cleansing Black
Annie Hot & Hotter Super Large Ceramic Ionic Hood Dryer – Professional Salon Hair Dryer with Adjustable Height, 3 Heat & Speed Settings, Portable Hooded Dryer for Rollers, Deep Conditioning & Styling
Advanced Clinicals Collagen + Rosewater Facial Mist Toner W/Charcoal & Aloe Vera. Alcohol-Free PH Balancing Formula Detoxifies & Hydrates Skin Improving Overall Skin Tone, Calming Face Mist, 8 Fl Oz
Allure WinnerEach year, thousands of products are tested by Allure beauty editors and a panel of industry experts, including makeup artists, hairstylists, and dermatologists. When you see the Allure Best of Beauty seal, it means that a product has been rigorously tested and identified as exceptional in its category. It's not just a high-quality product, but a true standout in the beauty world.
Neutrogena Hyaluronic Lightweight Moisturizing Non Comedogenic
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
