Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
5 PCS Bridal Flower Wedding Hair Pins Crystal Pearl Hair Clips Headpiece Gold Wedding Hair Accessories Jewelry with Rhinestone for Brides Bridesmaids Women Girls Updo, Romantic Lilac Purple
SODLIS 5x5 HD Lace Closure Wigs Wear And Go Glueless Wigs Human Hair Pre Plucked With Baby Hair Ready to Go Deep Wave Lace Front Wigs Human Hair for Women (Black, 22 Inch, Curly)
SHRATE Professional High Speed Ionic Hair Dryer | Ultra-Fast Drying | 500 Million Negative Ions | Low Noise | 160000 RPM | Compact Blow Dryer with Magnetic Diffuser for Faster Drying All Hair Types
Good Molecules 5% Niacinamide Serum with Ectoin - Ultra Hydrating Serum to Target Enlarged Pores and Blemishes - Moisturizing, Pore Minimizer for Face - Skin Care
Loreal Paris Voluminous Original Building
Loreal Paris Voluminous Blackest Black
Loreal Paris Voluminous Original Thickness
Deep Cleansing Shampoo for Kids - Paraben & Sulfate Free Kids for Oily Hair and Scalp with Tea Tree and Rosemary Essential Oils - Gentle Nourishing Shampoo for Build Up Flakes and Dry Scalp
Aztec Secret Cleansing Original Bentonite
Armaf Club Nuit Intense Ounce
Canitor Spa Headband Wrist Bands Set with Hair Clips Skincare for Washing Face Skin Care Makeup Preppy Tween Teen Girl Gifts Cute Trendy Stuff Hair Accessories for Women (pink)
Travel Makeup Remover
CHARMACY Multichrome 2 in 1 Cream Eyeshadow Stick, Waterproof Eye Brightener Highlighter Stick Makeup, High Pigmented, Smudge-Proof, Vegan & Cruelty-Free (SET1-901/903/905)
Armaf Club Intense Parfum 150ml
12PCS Colored Red and Blue Hair Extensions 22 Inch Colorful Clip in Hair Extensions Straight Synthetic Hairpiece for Women Kids Girls Halloween Christmas Cosplay, (Red+Blue)
HommeFace Men’s Daily Trio 3-Step Daily Routine Set with Face Wash, Herbal Spray Toner & Moisturizer - Korean Skincare Technology with CICA, Tea Tree Leaf & Witch Hazel Extracts, for All Skin Types
Glueless Wigs Human Hair Pre Plucked Pre Cut 6x4 Straight Lace Front Wigs Human Hair 20 Inch Hd Lace Front Closure Wigs for Women 180% Density Wear and Go Glueless Wig Ready to Wear Black
Conair Double Ceramic Curling 4 Inch
Conair Double Ceramic Curling 2 Inch
Conair Double Ceramic Curling 1 Inch
Armaf Intense Cologne Toilette Spray
BARSDAR Long Red Wig with Curtain Bangs - 26 Inch Long Wavy Layered Red Wig for Women - Synthetic Ariel Wigs Butterfly Haircut Curtain Bangs Soft Natural Looking Daily Party Halloween - Red
Cerave Facial Moisturizing Lotion Am
BARSDAR Hot Pink Clip in Hair Extensions - Colored Hot Pink Straight Hair Extensions for Women - 22 Inch 12 PCs Colorful Synthetic Clip Party Highlight Hairpieces Christmas Halloween
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
