Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.49, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Allure WinnerEach year, thousands of products are tested by Allure beauty editors and a panel of industry experts, including makeup artists, hairstylists, and dermatologists. When you see the Allure Best of Beauty seal, it means that a product has been rigorously tested and identified as exceptional in its category. It's not just a high-quality product, but a true standout in the beauty world.
Lancôme La Vie Est Belle Intensément Eau de Parfum - Long Lasting Fragrance with Notes of Raspberry, Jasmine & Red Sandalwood - Warm & Floral Women's Perfume
Neutrogena Hyaluronic Lightweight Moisturizing Non Comedogenic
Maxsoft Hair Scalp Massager Shampoo Brush, Scalp Care Brush (Pink)
Birthday Gifts for Teens Birthday Gifts for Women Happy Birthday Surprise Box, 15pcs Luxury Spa Gifts, Gift Box for Teen Girls Unique Diy Nails Set, Luxury Birthday Presents Spa Gift for Mom Daughter
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Deep
12 PCS Colored Hair Extensions for Kids, Curly Wavy Synthetic Hairpieces Clip in Rainbow Neon Party Highlights, Colorful Hair Accessories for Girls Women 17 Inch (Multi-color Set)
Advanced Clinicals Retinol Body Lotion & Face Moisturizer | Anti Aging Skin Care Retinol Body Cream For Women & Men Improves Appearance Of Fine Lines, Wrinkles, & Look Of Crepey Skin, W/Travel Size
Koolmox Plain Makeup Bag, 20 Canvas Pouch, Pencil Pouches Bulk White Cotton Canvas Makeup Bag, Multipurpose Cosmetic Bag with Zipper Travel Toiletry Pouch, Blank Diy Craft Bag For Painting Printing
BTremary 15" Acrylic 6 Shelves Nail Polish Wall Mounted Holder Paint Organizer Storage Rack Clear Hanging Nail Polish Shelf Floating Wall Mount Nursery Bookshelves Vinyl Display Record Holder.
TASALON Unbreakable Hand Mirror with Double Handle - Large Handheld Barber Design for Hair and Beauty Salon - Durable Hand Held for Barbershop - Lightweight Haircut Mirror with Double Handgrip
Mega Growth Anti-Breakage Strengthening Deep Conditioner - Hydrating Hair Mask, Restores & Repairs Damaged Fragile Hair, Revitalizes, Renews, Protects From Damage, Restores Softness & Shine, 15 oz.
16A Straight Bundles Human Hair 3 Bundles 10 12 14 Inches 100% Unprocessed Real Human Hair, Straight Weave Thick 3 Bundles Human Hair, Stays Silky Soft After Multiple Washes, 3X Longer Lifespan
Maybelline Super Stay Full Coverage Powder Foundation Makeup, Up to 16 Hour Wear, Soft, Creamy Matte Foundation, Golden, 1 Count
Moroccanoil Treatment 1 7 Fluid Ounce
Moroccanoil Treatment Hair Travel Size
Panasonic
KORRES Elasti-Smooth Body Butter Cream, Dry Skin Lotion with Shea Butter and Almond Oil, Moisturizing, Firming, Tightening and Hydrating After Shower Care For Women & Men, Guava Fragrance, 4.23 Fl Oz
KORRES Elasti-Smooth Body Butter Cream, Dry Skin Lotion with Shea Butter and Almond Oil, Moisturizing, Firming, Tightening and Hydrating After Shower Care, Mediterranean Vanilla Blossom, 4.23 Fl Oz
Keracolor Clenditioner PURPLE Hair Dye - Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 12 Fl. Oz.
Keracolor Clenditioner PLATIUM Hair Dye - Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 12 Fl. Oz.
Red by Kiss 3000 Ceramic Tourmaline Professional Hood Dryer, 4 Heat Settings Blow Dryer for Home & Salon, Height Adjustable Convenient Big Hood Size Extra Coverage (1875 Wattage)
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Espresso Hair Color, 12 Fl Oz
Moroccanoil Treatment 3 4 Fl Oz
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.49, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,750 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
