Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Lip Smacker Lip Balm, Bunny Hoppy Carrot Cake, 0.14 Ounce
Revlon Colorsilk Haircolor Medium Blonde
Ogx Penetrating Moisturizing Paraben Free Sulfated Surfactants
Bath Body Works Strawberry Shower
Bath Body Works Vitamin Beautiful
BAIMEI IcyMe Jade Roller & Gua Sha Facial Tool Set for Face Depuffing | Smoothing Face Roller and GuaSha Tool for Skin Care Daily Routine and Relaxation, Beauty Self Care Gifts for Women - White
Beetles Gel Nail Kit Easy Nail Extension Set with 500Pcs Nail Tips | Coffin Shape 9 in 1 Nail Glue Base Gel and Innovative Led Lamp Easy DIY Nails Art Home Gelly Tips
Taylor of Old Bond Street Shaving Cream Bowl, Coconut, 5.3 Ounce 01016
Taylor of Old Bond Street Shaving Cream Bowl 150g 5.3-Ounce (Forest)
Taylor of Old Bond Street Wet Shaving Cream Bowl 5.3 oz. – Jermyn Street
Taylor of Old Bond Street Lavender Shaving Cream Bowl, 5.3-Ounce 01003
Metene Bristles Dual Sided Scrubber Exfoliator
Amazon.com: Taylor of Old Bond Cedarwood Shaving Cream, 0.33 Pound : Beauty & Personal Care
Maybelline Super Stay 24, 2-Step Liquid Lipstick Makeup, Long Lasting Highly Pigmented Color with Moisturizing Balm, Perpetual Plum, Purple, 1 Count
Maybelline Super Stay 24, 2-Step Liquid Lipstick Makeup, Long Lasting Highly Pigmented Color with Moisturizing Balm, Merlot Armour, Red, 1 Count
Maybelline Super Stay 24, 2-Step Liquid Lipstick Makeup, Long Lasting Highly Pigmented Color with Moisturizing Balm, Crisp Magenta, Neon Pink, 1 Count
Newcally Lashes Eyelashes Natural Fluffy
Bag Balm Vermont’s Original Pet Paw & Skin Balm – Moisturizing Salve for Dry, Cracked Paws, Noses & Rough Skin – 8 Ounce – 2 Pack
FHI Heat UNbrush Detangling Brush for Pain-Free Brushing on All Wet or Dry Hair Types — Durable DuoFlex Anti-Static Bristles, Lightweight Handle, Vented Hair Brush, Grey
Maybelline Super Stay Full Coverage Liquid Foundation Active Wear Makeup, Up to 30Hr Wear, Transfer, Sweat & Water Resistant, Matte Finish, Toffee, 1 Count
Lip Glowy Balm Gummy Bear
KoluaWax Waxing Kit Hair Removal For Men & Women Beginner Friendly - Blush | Premium, for Women & Men, Beginner Friendly, Complete Wax Kit, Applicators, Pre and Post Care, Suitable for Sensitive Skin
wet n wild Mega Last High-Shine Lipstick Lip Color, Infused with Seed Oils For a Nourishing High-Shine, Buildable & Blendable Creamy Color, Cruelty-Free & Vegan - Crimson Crime
Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil, Glide on Smooth Gel Pigments with 36 Hour Wear, Waterproof, Polished White, 1 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
