Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Moroccanoil Treatment 3 4 Fl Oz
30 Inch 613 13x6 Lace Front Wig Human Hair 200 Density Body Wave Blonde Wig Human Hair for Women, 100% Virgin Real Human Hair, True Length Easily Stained Longer Life, Tangle Free, Natural Elegant
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Onyx Hair Color, 12 Fl Oz
YOOLIFE Gifts for Women Teen Girls - Initial Makeup Bag Cosmetic Bag Toiletry Pouch, Personalized Birthday Gifts for Women Girls Mom Daughter Sister Friends, Blue A
Palmer's Cocoa Butter Formula Body Cream, Moisture Drenching Tahitian Vanilla, 8.8 Oz, 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin, Protects & Soothes Dryness, Dermatologist Approved
Mini Makeup Bag with Led Mirror, Small Travel Make up Bag 3 Light Modes Adjustable Brightness, for Women Organizer Cosmetic Bag, Portable Travel Train Toiletry Bag, for Pool Parties Work Touch-Ups
30PCS Navy Blue Mini Hair Bows Small Blue Bows for Hair Silky Satin Bows for Women Cute Hair Ribbon Bowknot Barrettes Sweet Alligator Hair Bow Clips Accessories for Teens and Girls
Satin Smooth Titanium Blue Thin-Film Hard Wax Beads for Hair Removal, 35 oz | No-strip Disposable Pebble Wax, Ideal for Sensitive Skin and Coarse Hairs, Perfect for Brazilian & Bikini Waxing
32pcs Nail Art Brushes,Acrylic Nail Brush,Nail Brushes For Nail Art,Nail Art Dotting Tool Set,Nail Art Tool Set,Nail Art Liner Brush,Nail Dust Brush,Nail Drawing Pens For Beginners And Salon Home Use
ColourPop Super Shock Shadow - High-Pigment, Crème-Powder Eye Makeup - Single Glitter Eyeshadow with Minimal Fallout and Unique Bouncy Texture - Baby Pink Eyeshadow - Frog (0.07 oz)
One 'n Only Shiny Silver Purple Shampoo - Argan Oil Toning Hair Shampoo for Blonde, Gray, White & Highlighted Hair - Moisturizes, Brightens & Reduces Brassiness (1 Liter)
Black Smokey Eyeshadow Palette, Midnight Masquerade 21 Colors – Spectrum of Black Matte Shimmer Glitter Eye Shadow for Halloween Goth Makeup, Highly Pigmented, Talc Free
36 Pack Lotion for Dry Skin,Body Lotion for Women and Men,Mothers Day Gifts,Teacher Appreciation Gifts,Nurse Gifts,Natural Plant Scented Body Moisturizer Shea Butter,Body Cream Travel Size Lotion Bulk
Onyx Professional Foot Rasp, No Mess Callus Remover for Feet, Includes Debris Catcher - Stainless Steel Foot Scrubber Dead Skin Remover, Lightweight Callus Shaver for Feet, Foot File, Pedicure
numbuzin No.5 Sheet Mask | Vitamin Spotlight Sheet Mask | Glutathione and Vitamin C | Reduces Hyperpigmentation, Improves Skin Complexion | Gentle and non-irritating | 5 sheet
evpct Single Cream Eye Shadow Palette Pot Makeup for older Women, Praline Dusty Pink Mauve Shimmer Glitter Metallic Monochrome Cream to Powder Eyeshadow Palette Eye Brightener, Waterproof Blendable
slopehill 110,000 RPM Professional Hair Dryer - 0.8lb Ultra-Lightweight, 2 Billion Ion Technology for 98% Frizz Reduction, AI Smart-Temp Control, Magnetic Attachments for All Hair Types (Dark Grey)
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Natural Beige, 1 Count
MelodySusie Pen-Shaped Portable Nail Drill with AC Adapter, PC120B 20000RPM Electric File with Compact Design for All Nail Care, Manicure Polishing, Shaping & Gel Removal at Home for Beginners
LUCCI’S CHILDRENS GROOMING SUPPLY Baby Hair Gel – 5oz Plant-Based Styling Hair Pomade for Infants – No Parabens or Sulphates – Medium Shine and Strong Hold Hair Paste for Kids
YQBRAO 2-Pack Large Clear Hard Shell Zipper Case White, 1.2mm Heavy-Duty Crush-Proof Makeup Bag, Large Diaper Bag Organizer Pouches, Rigid Clear Zipper Pouches for Toys, Art Supplies & Tech
Hipiwe EVA Essential Oils Carrying Case Organizer for 20 Bottles 5ml 10ml Standard and Rollers Bottles Portable Hard Shell Essential Oils Travel Bag Holder for Essential Oils Bottle Storage (Black)
L’Oréal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Mystic Black, 0.28 Fl Oz (Pack of 1)
Beef Tallow for Skin - Moisturizer Cream - 100% Grass Fed - Whipped Beef Tallow - Organic Jojoba Oil - Organic Shea Butter - Supports Eczema, Rosacea+ - Made in USA - Citrus Breeze - 4 oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
