Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Mini Spray Bottles, 2oz/50ml Small Spray Bottle, Plastic Travel Spray Bottle for Liquids, Refillable Hand Spritzer Bottles for Liquids, Clear Alcohol Spray Bottles with Small Funnel and Bottle Labels
Cetaphil Healthy Renew Moisturizing Day Cream 1.7 Oz, Daily Moisturizer with SPF 30, Skin Tightening Anti Wrinkle Cream for Face with Peptides, Fragrance Free, Retinol Alternative For Sensitive Skin
L’Oréal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Mystic Black, 0.28 Fl Oz (Pack of 1)
Loreal Paris Paradise Voluptuous Feathery
BLACKWOOD FOR MEN Active Man Daily Shampoo - Thickening & Clarifying Shampoo for Normal to Oily Hair or Scalp - Fights Hair Loss - Natural Vegan Formula - Sulfate Free with Ginseng & Aloe Vera (17oz)
L'Oreal Paris Le Color One Step Toning Hair Gloss, Rich Brunette, 4 Ounce
Mustela Certified Organic Hydrating Cream - Natural Body Lotion w/Olive Oil, Aloe Vera & Sunflower Oil - For Baby, Kid & Adult - Fragrance Free, EWG Verified & Vegan - 5.07 oz. - Packaging may vary
MIZHSE Quick Dry Brown Nail Polish, 6 Colors White Khaki Glitter Fall Winter Nail Polish Set Coffee Chocolate Collection Nail Lacquer Manicure DIY Nail Art Salon Home Gift for Women Girl
L'ANZA Healing Strength Shampoo For Dry, Damaged Hair, Daily Shampoo that Strengthens, Repairs Damage, Moisturizing, Boosts Shine, Gentle Cleanse, Color Safe Anti-Humidity, Sulfate Free
Neutrogena Hydro Hyaluronic Hydrating Moisturizer
LILY SADO MILK+MANUKA™ ST. KITTS Body Cream - Natural Tropical Scented Lotion with Coconut, Manuka Honey, Shea Butter, Sea Buckthorn & Sophora Fruit - for Soft, Healthy Skin - Cruelty Free Skincare
Sulwhasoo Gentle Cleansing Oil - Korean Cleanser for All Skin Types, Hydrating, Soothing & Refreshing, Removes Waterproof Makeup, SPF & Pore Clogging Impurities
GIOVANNI Tea Tree Triple Treat Invigorating Conditioner - Cooling Peppermint, Eucalyptus, Rosemary, Helps Dry Flaking Scalp, Paraben Free, Helps to Moisturize, Smooth & Detangle - 24 oz (1 Pack)
HAPPY NUTS Holiday Essentials Bundle Kit - Gift Box for Men with Comfort Cream, Hydrating Body Wash & Whole Body Deodorant - Mens White Elephant Gift Basket Idea for Him and Stocking Stuffer
Cliganic Organic Jojoba Oil, 100% Pure Cold Pressed for Face & Hair, 4oz | Natural Moisturizing Carrier for Skin & Nails, Softening, Hexane & Fragrance Free, Non-GMO Unrefined, Fast Absorbing
Happy Nuts Holiday Anti Chafing Deodorant Festive Essentials Bundle Kit - Perfect Men's Gift for Christmas - Includes Anti Chafing Comfort Cream Deodorant, Chafe Stick & Cheeky Ornament
Lemoda 13x6 Full Lace Frontal Virgin Human Hair Wigs 210% Water Wave 13x6 HD Full Lace Frontal Wigs 26Inch Deep Wave Human Hair Wig Wet and Wavy Wig Pre Plucked With Natural Hairline
Cerave Cream Rough Bumpy Skin
Aquaphor Healing Ointment Moisturizing Protectant
BEAUTURAL Hair Dryer, 1600W High-Speed Foldable Travel Blow Dryer, 110,000 RPM Brushless Motor Million Ionic for Fast Drying & Frizz Control, 3 Temps & 3 Speeds, Dual Voltage for Worldwide Use, Gray
Kitsch Spiral Hair Ties for Women – Coiled Plastic Hair Ties No Damage, Ponytail Holders for Thick and Thin Hair – Creaseless and Dent-Free, Phone Cord Style | Ideal Gifts for Women - Clear, 8 Pcs
Peach & Lily - Glass Skin Refining Serum for Face (1.35 ounces) - Hyaluronic Acid Niacinamide Serum - Sensitive Skin - Vitamin B3, Peach & Yam, Peptides - Self Care, Vegan, Cruelty Free, Korean Beauty
Arctic Vegan Cruelty Free Semi Permanent Color
Arctic FOX Silver Couples Jewelry
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
