Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Waterproof Small Pencil Case Makeup Bag for Purse,Cute Pencil Pouch Preppy Nylon Makeup Brush Holder with Zipper,Girls Portable Storage Case Small Pen Bag for Office(Slim-Black)
Clenditioner Color Depositing Conditioner Conditions Semi Permanent
YOOLIFE Gifts for Women Teen Girls - Initial Makeup Bag Cosmetic Bag Toiletry Pouch, Personalized Birthday Gifts for Women Girls Mom Daughter Sister Friends, Blue A
30PCS Navy Blue Mini Hair Bows Small Blue Bows for Hair Silky Satin Bows for Women Cute Hair Ribbon Bowknot Barrettes Sweet Alligator Hair Bow Clips Accessories for Teens and Girls
Moroccanoil Treatment Hair Travel Size
Moroccanoil Treatment 3 4 Fl Oz
ColourPop Super Shock Shadow - High-Pigment, Crème-Powder Eye Makeup - Single Glitter Eyeshadow with Minimal Fallout and Unique Bouncy Texture - Baby Pink Eyeshadow - Frog (0.07 oz)
One 'n Only Shiny Silver Purple Shampoo - Argan Oil Toning Hair Shampoo for Blonde, Gray, White & Highlighted Hair - Moisturizes, Brightens & Reduces Brassiness (1 Liter)
Spa Gifts for Women Bath and Body Gift Basket Valentines Day Gift Rose Home Spa Set Self Care Gifts for Mom Sister Her Wife Birthday Gifts for Women Spa Kit Care Package Thank You Gift
Nair For Men
MIX:BAR Vanilla Bourbon Body Mist Spray, Hair Mist Perfume + Linen Spray for Women + Girls - Fragrance Notes of Vanilla Bean, Sandalwood, Jasmine + Bergamot - Vegan + Cruelty Free - 5oz.
Black Smokey Eyeshadow Palette, Midnight Masquerade 21 Colors – Spectrum of Black Matte Shimmer Glitter Eye Shadow for Halloween Goth Makeup, Highly Pigmented, Talc Free
Moroccanoil Treatment 1 7 Fluid Ounce
Mrs Meyers Cleanday Essential Biodegradable
numbuzin No.5 Sheet Mask | Vitamin Spotlight Sheet Mask | Glutathione and Vitamin C | Reduces Hyperpigmentation, Improves Skin Complexion | Gentle and non-irritating | 5 sheet
Melodysusie Compact Portable Electric Drill
slopehill 110,000 RPM Professional Hair Dryer - 0.8lb Ultra-Lightweight, 2 Billion Ion Technology for 98% Frizz Reduction, AI Smart-Temp Control, Magnetic Attachments for All Hair Types (Dark Grey)
Melodysusie Pen Shaped Portable Polishing Beginners
Loreal Paris Paradise Voluptuous Feathery
Cetaphil Healthy Renew Moisturizing Day Cream 1.7 Oz, Daily Moisturizer with SPF 30, Skin Tightening Anti Wrinkle Cream for Face with Peptides, Fragrance Free, Retinol Alternative For Sensitive Skin
Beef Tallow for Skin - Moisturizer Cream - 100% Grass Fed - Whipped Beef Tallow - Organic Jojoba Oil - Organic Shea Butter - Supports Eczema, Rosacea+ - Made in USA - Citrus Breeze - 4 oz
Loreal Paris Voluminous Paradise Washable
MIZHSE Quick Dry Brown Nail Polish, 6 Colors White Khaki Glitter Fall Winter Nail Polish Set Coffee Chocolate Collection Nail Lacquer Manicure DIY Nail Art Salon Home Gift for Women Girl
Neutrogena Hydro Hyaluronic Hydrating Moisturizer
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
