Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
/Es/Professional Makeup Sombra Mezclable Delineador
Cliganic Organic Jojoba Oil, 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier
MelodySusie Gradient Painting Gel, 6 Colors Autumn Winter Ombre Gel Polish with 100 Sponges&Metal Grabber Set for Aura Nails, French Manicure, No Wipe, Soak Off UV, DIY Nail Art Palette Caramel Brown
Nyx Professional Makeup Pencil Frappe
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Eggplant (Violet)
Nyx Diamond Sparkle Gloss Orange
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Cottage Cheese (Silver)
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, STERLING)
NATURE WELL Coconut Oil Moisturizing Cream for Dry Skin – Deep Hydration Lotion for Face, Body & Hands, Spa Quality Skincare, Softens & Smooths, Non-Greasy, Fast Absorbing, Scented (10 Ounce)
Arctic Cruelty Free Semi Permanent Ounces Ritual
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Milani Conceal + Perfect 2-in-1 Foundation + Concealer Makeup 00A-Porcelain | Medium-To-Full Coverage, Natural-Matte Finish. Under Eye Corrector, Cover Redness & Imperfections. Waterproof & Sweat-Proof.
Birthday Sash Birthday Crown for Women, Birthday Girl Sash, Birthday Girl Crown, Glitter Rose Gold Birthday Sash and Crown Rhinestone Headband Set, Happy Birthday Girl Princess Tiara Sash Accessories
Hanz de Fuko Gravity Paste – Premium Men’s Hair Styling Paste for a High Hold, Medium Shine Finish – Super-Grip Technology for Any Hairstyle Imaginable, Works for All Hair Types – 2 oz, Travel Size
AILLSA Winter Brown Gel Nail Polish Burnt Berries Jelly Gel Polish Fall Neutral Translucent Gel Polish Long Lasting Purple Chestnut Color Soak Off U V Gel for French Manicure Nail Art at Home 0.51 Oz
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl. Ounces, Sterling)
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, POISON)
SheaMoisture Edge Control Strong Hold Gel+Flaxseed Jamaican Black Castor Oil Keeps Edges in Place,No Flakes,Infused With Hydrolyzed Corn Starch,Glycerin,Indulgent Scent ParabenFree AntiFrizz Gel 3.5oz
SULADEC Moisturizing Hand Mask with Shea Butter and Goat Milk, Hydrating Hand Masks for Dry Cracked Hands, Dry Skin Moisturizer for Soft and Smooth Touch Hands - Men Women - 5 Pairs
Patchology Lip Gloss for Women - Glossy, Clear Shine Hydrating Lip Balm with Aloe, Honey, Goji Berry Oil - Moisturizing Lip Treatment for Dry, Cracked Lips - Light, Clean for Soft, Smooth Lips (15ml)
Mented Cosmetics Nude Lipstick for Women, Semi-Matte Long-Lasting Lip Stick, Moisturizing Vegan, Paraben & Cruelty-Free, Enhances All Complexions, Perfect for Everyday Makeup, Pretty in Pink
NOW Foods Solutions, Sweet Almond Oil, 100% Pure Moisturizing Oil, Promotes Healthy-Looking Skin, Unscented Oil, 16-Ounce,Package may vary
Beekman 1802 Milk Shake Hydrating Face Mist – Setting Spray & Milky Toner with Hyaluronic Acid & Squalane – Facial Toner & Face Spray – Lightweight Hydration, Minimizes Pores, Fragrance Free 8.1 Fl Oz
Chapstick Hydration Essential Rosemary Peppermint
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
