Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
5000pcs 5mm Resin Rhinestones Bulk, Black Flatback Round Jelly Rhinestones Bedazzling Non Hotfix Crystal Gems Large Quantity Wholesale for DIY Crafts Clothes Bottles Tumblers Face Makeup Manicure
Kitsch Moisturizing Socks for Cracked Heel Treatment – Moisturizing Reusable Gel Socks for Women & Men, Overnight Heel Socks with Insulated Gel Lining for Dry Cracked Feet, Open-Toe Design - 1 Pair
Eight Saints Zen Out Of Ten Bamboo Detox Face Scrub Exfoliator, Daily Exfoliating Facial Scrub With Bamboo Fibers to Unclog Pores, Blackheads, Blemishes, and Dull Skin, with Vitamin C & Aloe Vera, 2oz
MAYCHAO 15ML Jelly Sheer Tortoise Gel Nail Polish 1Pc Transparent Hot Cocoa Amber Gel Polish Soak Off UV LED Translucent Nail Polish Nail Art Starter Manicure Salon DIY at Home, 0.5 OZ
Hempz Exotic Green Tea & Asian Pear Moisturizing Body Lotion - 17 Fl Oz | Green Tea Antioxidants, Pear Extract, Hemp Seed Oil for Dry Skin, 48-Hour Hydration, Vegan & Cruelty-Free, Paraben-Free
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Light Brown, 2 oz (1 Count)
Loreal Paris Temporary Concealer Packaging
L'ANZA Keratin Healing Oil Intensive Hair Masque Deep Conditioning Mask, Restores Moisture, Repairs Damage, Improves Elasticity, Softness & Shine, Color Safe Anti-Humidity, Sulfate Free (7.1 Fl Oz)
Hair Straightener Brush, TYMO Ring Hair Straightener Comb Straightening Brush for Women with 5 Temps 20s Fast Heating & Dual Voltage, Black
Kaely Powder Eyeshadow Quad, Natural Nude Shimmer Eyeshadow Palette Makeup, Neutral Eye Shadow Palette for Older Women Pigmented Waterproof, sombras para ojos, Blendable, Cruelty-free, 01
Lancôme Génifique Ultimate Dual Recovery Face Serum- Anti-Aging Serum Visibly Improves Fine Lines, Rough Texture, Plumpness and Even Skintone - with Beta Glucan and, Hyaluronic Acid
Loreal Paris Color Cover Packaging
L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz.
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Medium Brown, 2 oz (1 Count)
Beetles Gel Polish Color 1 Manicure
iRestore LED Face Mask for Youthful Skin, Red Light Therapy for Face, Red, Blue & Infrared Therapy for Wrinkles, Fine Lines, Dark Spots with 360 LEDs, Skincare Device for Women & Men
BEAKEY Makeup Brush Set,13 Pcs with Case,10 Brushes and 2 Sponges
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Veet Sensitive Skin Hair Removal Cream For Women, Painless Bikini Hair Removal Gel, Dermatologically Tested Depilatory Cream For Bikini Line, Legs, Arms, Underarms, 13.5 FL OZ Pump Bottle with Tool
Maybelline New York Poreless Classic
SILK FACE Elixir Serum by Coco March – Anti-Aging, Hydrating & Brightening Facial Moisturizer for Fine Line Reduction, Firming & Illuminating Skin Care with Peptides and Amino Acids, 30ml (1 Fl Oz)
Mehron Makeup CreamBlend Stick | Face Paint, Body Paint, & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (Black) | Made in the USA
The Honest Company Fragrance-Free Bathtime Gift Set, Hypoallergenic, Bath Essentials for Sensitive Skin, Shampoo and Body Wash, Face Lotion, Bubble Bath, Conditioner, Wash Cloth
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Coconut, 1 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
