Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Beetles 23 Pcs Gel Nail Polish Kit with U V Light, 12 Color Gel Polish Kit | Stay Shining Nail Manicure Kit Cozy Elegance and Base Gel Glossy &Matte Top Coat & Nails Tools, DIY Salon-Quality at Home
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
Naturtint 4M Mahogany Chestnut Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
TASALON Ionic Hooded Hair Dryer, 1875W Professional Standing Hair Dryer Bonnet with 3 Temperature Settings, Height Adjustable Rolling Hair Dryer on Wheels, Sit Under Hair Dryer for Home & Salon, Pink
YTD Likomey Cat Eye Gel Nail Polish,15ml Olive Green Brocade Glitter Iridescent Holographic Translucent Neutral Jelly Sheer Shiny Magnetic Opal Shimmer Summer UV Gel with Magnet Stick,MY361
Seven Minerals, Travel Size Organic Aloe Vera Gel from freshly cut 100% Pure Aloe - 2 Fl Oz - HighestQuality, Texas grown, Vegan, Unscented - For Face, Skin, Hair, Sunburn relief (2 Fl Oz)
qiipii Pure White Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Flatback Jelly Stones Diamonds Gems Bedazzler Kit Charms for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Shoes
L'Oréal Paris Advanced Hairstyle Sleek It Iron Straight Heat Spray, 5.7 Ounce
ZeeDix Canvas Zipper Pouch Bulk – 8.3 x 5 Inches Cotton Canvas Pouches with Zipper, Canvas Pencil Pouch, Makeup Bags Bulk for Travel Cosmetic Toiletry, Multipurpose Zipper Pouch for DIY Craft Storage
Wandering Nature Clear Makeup Bag for Purse Mini Make up Bag Cute Cosmetic Pouch for Women with Slip-in Pockets Travel Toiletry Essentials Vegan Leather Organizer Pouch,Patent Pending
Dragonhawk Extreme 50Pcs Tattoo Needle Cartridges - Assorted Mixed Sizes 1003RL 1005RL 1007RL 1205RS 1207RS for Fine Line, Dotwork, Soft Shading Tattoos - Compatible with Most Rotary Tattoo Machines
John Frieda Frizz Ease Secret Weapon Touch-Up Crème, Smoothing Cream for Flyaways, Frizz-Free & Split Ends, Infused with Avocado Oil to Seal in Moisture and Eliminate Flyaways, 4 Oz, Pack of 2
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face & Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz, Pack of 2
IT Cosmetics CC+ Cream Illumination Radiant Foundation with SPF 50+ | Full Coverage Color Correcting Foundation for Normal/Dry + Mature Skin - Anti-aging Hydrating Serum, Peptide + Niacinamide
3 Colors Red Matte Liquid Lipstick Set, Burgundy Ruby Red Lip Gloss for Women, Vampy Halloween Makeup, High Impact Long Lasting Lip Stain, Nonstick Cup Smudge Proof & Waterproof Velvet Lip Tint
UCUVIC Curly Bob Wig Human Hair 5x5 Wear And Go Glueless Wigs Human Hair Pre Plucked Pre Cut Deep Wave Lace Front Closure Wigs For Black Women 200 Density Curly Wig Glueless Wear And Go Black 12 Inch
modelones Pearl White Nail Polish, Shimmer Glitter White 15 ml Quick Dry Nail Lacquer Strengthener Long Last Shine Fingernail Toe Nail Art DIY Home Travel Manicure Gift for Women Girls 0.5 Fl Oz
Onyx Professional Hard as Hoof Nail Strengthening Cream, Island Coconut Scent - Nail Growth and Conditioning Cuticle Cream Stops Splits, Chips, Cracks & Strengthens Nails, 1 oz
Lancôme La Vie Est Belle Rose Extraordinaire Eau de Parfum - Amazon Exclusive - Long Lasting Fragrance with Rose, Iris & Woody Musk - Warm & Floral Women's Perfume
Sky and Sol Everything Cream | 100% Grass Fed Beef Tallow Moisturizer for Face and Body | Day & Night Skincare | Safe Natural Edible-Grade Ingredients | After-Sun Care | All Skin Types | 3 oz
Olaplex N°.5 Bond Maintenance™ Hair Strengthening Conditioner: Repairs Damage & Defend Against Future Breakage | Reduce Frizz | For Coily, Curly, Straight, and Wavy
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
