Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
modelones Black Purple Gel Nail Polish Color Dark Purple Changing Black Mood Temperature Change Nail Polish Gel Soak Off Nail Art DIY Salon Manicure Holiday Gift for Girls Women 15 ML
Rimmel Scandaleyes Waterproof Kohl Kajal Liner, Black, 0.04 Ounce (Pack of 2)
True Botanicals Chebula Active Serum | Anti-Aging Face Serum | Reduces Appearance of Fine Lines & Wrinkles | Optimizes Skin Collagen Levels | Dermatologist Tested, Vegan, All Natural |1 fl oz | 30 ml
Neutrogena Clear Pore 2 in 1 Facial Cleanser/Face Mask with Kaolin & Bentonite Clay & 3.5% Benzoyl Peroxide Acne Treatment Medication, Daily Face Wash & Shine Control Clay Mask, 4.2 fl. oz, 3 Pack
Eyebrow Scissors, Precision Grooming Shears, Nose Hair Trimmer - Professional Stainless Steel Fine Tip for Beard, Mustache, Eyelashes, Cuticles- ASONTAO (1Pcs Eyebrow Scissors)
Hot Firming Lotion Sweat Enhancer - Skin Tightening Cream for Stomach Fat and Cellulite - Sweat Cream for Better Workout Results - Long Lasting Moisturizing Pre and Post Workout Massage Lotion
Tree Hut Tropic Glow Body Scrub, Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types, Self Care Gifts for Women, Vegan, 18 Oz
Beetles Dark Brown Gel Polish Winter, 1 PC 15ML Hame Free Mocha Coffee Brown Color Polish Nail Gel Autumn Colorful Bottle Coffee o'Clock Soak Off UV Nail Art Manicure Gift for Women
Clairol Nice'n Easy Permanent Hair Dye, 7C Dark Cool Blonde | Pack of 1
Andis 80750 1875-Watt Tourmaline Ceramic Ionic Salon Hair Dryer with Diffuser, Fast Dry Low Noise Blow Dryer, Travel Hairdryer for Normal & Curly Hair, Soft Grip, Black
Horizon Group USA Barbie Sweet Shop Lip Gloss Making Kit, Makes 12 Barbie Accessories, Barbie Lip Glosses & Keychains, Arts and Crafts kit for Kids Ages 6+, Gifts for 6 Year Old Girl
Single Matte Eyeshadow Makeup Palette, Neutral Dark Brown Eyeshadows Singles, Monochrome Eye Shadow Palette Makeup for Women, de sombras de ojos, Highly Pigmented Daily Evening Girls Eyeshadow
qiipii 8000PCS 3mm White AB Resin Rhinestones for Crafting White AB Flatback Jelly Rhinestones Bulk SS10 Non-Hotfix Stones Diamonds Crystals Gems for Mugs Tumblers Bottles Cups DIY Crafts Decoration
KERATHERAPY Keratin Infused KeratinFIXX 20-in-1 Leave-in, 4.2 fl. oz., 125 ml - Smoothing Leave in Conditioner Transforms Your Hair with 20 Benefits in 1 Easy Step - With Caviar Extract, & Argan Oil
L'Oreal Paris Age Perfect Radiant Serum Foundation with SPF 50, Honey Rose, 1 fl. oz.
Birthday Gifts for Women, Happy Birthday Gift Basket Set for Her, Mom, Wife, Daughter, Sister, Girlfriend, Coworker, Unique Relaxing Spa Birthday Gift Idea for Women 30th, 40th, 50th, 60th
Hair Dryer, Professional Brushless Motor Ionic Hair Blow Dryer with Diffuser, Magnetic Nozzles, 0.83Pound, 2000W, 60dB, 3 Heat Settings & 3 Speed & Cold Settings, Diffuser Hair Dryer, Black
12 Pack Led Light Up Fairy Hair Accessories Braid Extension Butterfly Clips for Women Girls, Glow in the Dark Party Favors Supplies Neon Rave Accessories Wig for Festival Halloween Christmas Birthday
Bareminerals Original Foundation Light Beige
Birthday Gifts for Women, Happy Birthday Bath Set Gift Basket, Unique Spa Gift Idea for Mom, Sister, Bestie, Her, Wife, Female Friends, 30th, 50th, 60th, Gifts for Women Who Have Everything
Wet Brush Detangling Brush, Original Detangler Brush (Sky) - Wet & Dry Tangle-Free Hair Brush for Women & Men - No Tangle Soft & Flexible Bristles for Straight, Curly, & Thick Hair
2 PCS Silicone Face Mask Brush,Mask Beauty Tool Soft Silicone Facial Mud Mask Applicator Brush Hairless Body Lotion And Body Butter Applicator Tools Pastel
40 Pack Led Light Up Fairy Hair Accessories Braid Extension Butterfly Clips for Women Girls, Glow in the Dark Party Favors Supplies Neon Rave Accessories Wig for Festival Halloween Christmas Birthday
Garnier Olia Hair Color, Ammonia-Free Permanent Hair Dye, Oil-Powered Formula for 100% Gray Coverage and 3x Shinier Hair, Vegan & Cruelty Free, 9.0 Light Blonde, 2 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.