Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Olaplex No 4 Bond Maintenance Shampoo
12 Pack Led Light Up Fairy Hair Accessories Braid Extension Butterfly Clips for Women Girls, Glow in the Dark Party Favors Supplies Neon Rave Accessories Wig for Festival Halloween Christmas Birthday
AILLSA Winter Brown Gel Nail Polish Burnt Berries Jelly Gel Polish Fall Neutral Translucent Gel Polish Long Lasting Purple Chestnut Color Soak Off U V Gel for French Manicure Nail Art at Home 0.51 Oz
Birthday Gifts for Women, Happy Birthday Bath Set Gift Basket, Unique Spa Gift Idea for Mom, Sister, Bestie, Her, Wife, Female Friends, 30th, 50th, 60th, Gifts for Women Who Have Everything
Silicone Beauty Facial Applicator Hairless
Lancôme La Vie Est Belle Rose Extraordinaire Eau de Parfum - Amazon Exclusive - Long Lasting Fragrance with Rose, Iris & Woody Musk - Warm & Floral Women's Perfume
40 Pack Led Light Up Fairy Hair Accessories Braid Extension Butterfly Clips for Women Girls, Glow in the Dark Party Favors Supplies Neon Rave Accessories Wig for Festival Halloween Christmas Birthday
Birthday Gifts for Women, Happy Birthday Gift Basket Set for Her, Mom, Wife, Daughter, Sister, Girlfriend, Coworker, Unique Relaxing Spa Birthday Gift Idea for Women 30th, 40th, 50th, 60th
Amazon Basics Cotton Swabs 500ct
MAYCHAO 15ML Jelly Sheer Tortoise Gel Nail Polish 1Pc Transparent Hot Cocoa Amber Gel Polish Soak Off UV LED Translucent Nail Polish Nail Art Starter Manicure Salon DIY at Home, 0.5 OZ
Beetles Gel Polish White Manicure
TASALON Ionic Hooded Hair Dryer, 1875W Professional Standing Hair Dryer Bonnet with 3 Temperature Settings, Height Adjustable Rolling Hair Dryer on Wheels, Sit Under Hair Dryer for Home & Salon, Pink
Wet Brush Original Detangler Intelliflex
Wet Brush Detangler Hair Brush Detangling
Fokongna 21st Birthday Gifts for Her Women from Mom Dad Grandma Aunt BFF Friends-Making The World Since 2004, 21st Birthday Gifts for Daughter Sister Granddaughter Niece Friend Besties Makeup Bag
Wet Brush Select Original Detangler
Eos Lotion Moisture Lightweight Non Greasy
Avarelle Pimple Patches Eligible Blemishes
Retinol Serum Face Ageing Brightening
Sky and Sol Everything Cream | 100% Grass Fed Beef Tallow Moisturizer for Face and Body | Day & Night Skincare | Safe Natural Edible-Grade Ingredients | After-Sun Care | All Skin Types | 3 oz
Under Eye Patches (24 Pairs) - Tri-color Glitter Eye Gel Pads for Dark Circles, Puffy Eyes, Under eye Bags, Wrinkles | Natural Collagen Under Eye Mask Patches, Valentines Day Gift for Her
Kingtree Makeup Brush Set, 10PCS Crystal Makeup Brushes Premium Synthetic Foundation Powder Concealer Eye Shadow Blush Makeup Brushes Set, Professional Make Up Brush Kit for Girls Ladies
LizardLips Natural Lip Balm Set of 4; USDA Certification Lip Moisturizer; Unflavored, Vanilla, Cherry, Eucalyptus Mint; Travel-Friendly Everyday Care; Fun Quirky Beach Vacation Essentials
MEICOLY Off White Eye shadow,Beige Matte Cream Single Eyeshadow for Halloween Makeup,Natural Nude Pressed Powder Eyeshadow,Long Lasting Matte Shade Eyelid Color,Pigmented Eye Makeup for Women Girls
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
