Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Aveeno Daily Moisturizing Body Wash
Beetles Gel Polish White Manicure
Beetles Glitter Gel Nail Polish - 15ML Hot Pink Reflective Diamond Color Soak Off Sparkle Gel UV Nail Lamp Nail Art Manicure Salon DIY at Home Gifts for Women
Fokongna 21st Birthday Gifts for Her Women from Mom Dad Grandma Aunt BFF Friends-Making The World Since 2004, 21st Birthday Gifts for Daughter Sister Granddaughter Niece Friend Besties Makeup Bag
Wet Brush Detangling Brush, Original Detangler (Pink), Wet & Dry Tangle-Free Hair Brush for Women & Men, No Tangle, Soft and Flexible Bristles for Straight, Curly and Thick Hair
Avarelle Pimple Patches Eligible Blemishes
Eclat Skincare Renewing Retinol Serum for Face - Anti Aging Serum with Hyaluronic Acid & Aloe Vera – Hydrates and Improves the Signs of Aging (Fine Lines, Wrinkles & Dark Spots) 1 Fl Oz
Kingtree Makeup Brush Set, 10PCS Crystal Makeup Brushes Premium Synthetic Foundation Powder Concealer Eye Shadow Blush Makeup Brushes Set, Professional Make Up Brush Kit for Girls Ladies
Hair Detangling Comb, Small Travel Purse Wide Tooth Pocket Comb for Thick Curly Wavy Hair, Acetate Hair Detangler Comb for Wet And Dry, 2 Pack | Small Wide Teeth Comb for Wet and Dry, Anti-Static Detangler Comb Travel Size, 2Pack Tortoise Shell
Lime Crime Unicorn Hair Dye Full Coverage, Jello (Tropical Green) - Vegan and Cruelty Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Green Hair Dye With Sugary Citrus Vanilla | Green Hair Dye - Temporary Hair Dye, Conditions & Moisturizes, Sugary Citrus Vanilla Scent, Vegan & Cruelty-Free
Lola From Rio - Morte Subita - Intensive Treatment Hair Mask For All Types of Dry, Damaged, Frizzy, Chemically Treated Hair 15.87 oz
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
LizardLips Natural Lip Balm Set of 4; USDA Certification Lip Moisturizer; Unflavored, Vanilla, Cherry, Eucalyptus Mint; Travel-Friendly Everyday Care; Fun Quirky Beach Vacation Essentials
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Schwarzkopf Professional Igora Royal Permanent Color Creme, 1-0 Black, 60 Gram
MEICOLY Off White Eye shadow,Beige Matte Cream Single Eyeshadow for Halloween Makeup,Natural Nude Pressed Powder Eyeshadow,Long Lasting Matte Shade Eyelid Color,Pigmented Eye Makeup for Women Girls
Rael Miracle Invisible Spot Cover Hydrocolloid Acne Pimple Patches (96 Ct)
Shea Better Body Lotion Coconut Waters, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Coconut Body Lotion, 16 fl oz
Unicorn Bath Bombs with Surprise Toys Inside for Kids Girls 3 4 5 6 7 8 Years Old Birthday Gift for Girls Bath Bombs with Surprise Jewelry Inside for Kids Toddler Girl Birthday Christmas Easter Gifts
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C, Retinol, Collagen, Turmeric - Original Japanese Complex Infused with Hyaluronic Acid, Vitamin E, Shea Butter, Castile Olive Oil (2 Pack)
Maybelline Baby Skin Instant Pore Eraser Primer Makeup, Clear, 2 Count
Beard Growth Kit - Oil, Balm, Serum, Derma Roller & Wooden Comb for Beard & Mustache Growth
Evereden Kids Face Wash & Mineral SPF 20 Cream Set, Safe for Sensitive Skin | Developed with Harvard & Stanford Dermatologists, Gentle Kids Face Wash, Mineral SPF 20, Zinc Oxide, Vitamin B5, Headband
#59 Oriental Black Bigen Permanent Powder - 3 Pack
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
