Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
MyMagicHealer Thyme & Tea Tree Flare Care | Ingrown Hair, Razor Bumps, Blind Pimples, Bartholin, Pilonidal Cysts | Folliculitis Cure | Piercing Care w/Egg Yolk Extract & Tea Tree 4 oz
Toiletry Bag Travel Bag with Hanging Hook, Waterproof Shower Bathroom Hanging Toiletry Bag for Men Women,Small Multifunctional Makeup Cosmetic Bag,Portable Toiletries Bag Travel Organizer (Grey)
CeraVe Renewing Salicylic Acid Cleanser, Formulated With Hyaluronic Acid, Niacinamide, & Ceramides, Gentle BHA Exfoliating Face Wash Smooths & Softens Skin, Non Comedogenic & Fragrance Free, 8 Ounce
BAGSMART Makeup Bag, Travel Cosmetic Bag, Puffy Padded Make Up Bag for Women, Makeup Organizer Case, Wide-open Pouch Purse, Travel Essentials, Toiletries Accessories Brushes, Black
Toppik Building Fibers Medium Brown
toppik eyebrow building fibers hair black
DERMORA Foot Peel Mask - Exfoliating Foot Peeling Mask for Dry, Cracked Feet, At-Home Spa Care, Callus Removal & Smoother Skin Result, 2 Pairs Regular Size (Fits up to Woman 11, Men 10) Tea Tree Scent
DERMORA Foot Peel Mask - Exfoliating Foot Peeling Mask for Dry, Cracked Feet, At-Home Spa Care, Callus Removal & Smoother Skin Result, 2 Pairs Regular Size (Fits up to Woman 11, Men 10) Original Scent
Benefit Theyre Mascara Deluxe Travel
Nyx Professional Makeup Eyebrow Espresso
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Nyx Professional Makeup Pencil Eyebrow
Marc Anthony Leave-In Hair Conditioner Spray for Long & Detangled Hair, Grow Long - Moisturizing & Deep Conditioning Detangler Spray with Biotin For Split Ends, Breakage & Reduces Frizz
Nyx Professional Makeup Pencil Chocolate
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
FRAMAR Pink Checkered Hair Foil – Hair Foils For Highlighting, Pop Up Foil For Hair Highlighting, Salon Foils For Hair Highlighting Kit, Long Hair Foils For Bleach, Salon Foils For Hair Stylist – 500
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Auburn
Dr. Bronner's Pure-Castile Magic Liquid Soap- Made with Regenerative Organic Oils- For Body, Face, Hair, Dishes, Pets, Laundry Natural, Vegan, Non-GMO - Peppermint, 32 oz (2-Pack)
Beetles Summer Gel Nail Polish Set - 20 Color Neon Bright Colors Red Hot Pink Glitter Gel Polish Kit with Base Top Coat Soak Off Uv Led Nail Gifts for Women
Gel Polish Celestial Collection Rhinestone
Beetles Purple Gel Nail Polish Set, 20 Colors Blue Green Pink Purple Shimmer Glitter Mermaid Gel Polish Kit with Base Top Coat Soak off Uv Nail Art Spring Gifts for Women
Beetles Gel Polish Collection Starter
Adore Semi Permanent Hair Color, 172 Baby Blue, 4 Fl Oz | Vegan & Cruelty-Free Blue Hair Dye | No Ammonia, No Peroxide, No Alcohol
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
